Music Marketer Jesse Cannon addresses common complaints about outdated music marketing techniques by introducing new methods that help artists achieve significant streaming numbers from their very first song. Including the importance of diversifying social media presence across various platforms, utilizing TikTok for growth despite misconceptions about its future, and how leveraging emotional alignment in content can amplify music promotion. Highlighting Good Neighbors’ success with their single and their TikTok strategy, the script offers practical advice on content repetition, emotional engagement, and the significance of cross-platform presence for maximizing music exposure. Additionally, it touches upon the decline of Twitter and the rising potential of Threads, emphasizing the need for adaptability in digital music marketing strategies.
00:00 The Real Deal on Music Marketing: From Zero to Millions
00:37 Diving Into the State of Music Promotion
03:16 Mastering TikTok: A Case Study of Success
08:32 Expanding Your Reach: The Power of Diversification
10:04 Embracing Threads: The New Frontier for Musicians
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How To Emotionally Market Your Music – https://youtu.be/lMw4hLQuArg
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