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Music Marketing Strategist Jesse Cannon dives into some common misconceptions about promoting music in the digital age. We explore why the idea that ‘good music promotes itself’ is flawed and highlight the importance of targeted promotion, such as using TikTok and short-form videos. We also tackle myths about major labels controlling the charts, the supposed advantages of ‘Nepo Babies,’ and the misconception that editorial playlists and catalog sizes are the keys to success.
00:00 Introduction: The Smell of Bullshit in Music
00:41 Cannon’s Law: The Myth of Self-Promoting Music
02:18 The Reality of Music Promotion: Finding Your Audience
04:32 The Easiest Era for Music Promotion
09:27 Debunking Common Music Industry Myths
14:01 The Importance of Editorial Playlists
16:07 The Myth of Building a Large Catalog
17:38 Conclusion: Focus on Writing Good Songs
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► How To Write A Spotify Editorial Playlist – https://www.youtube.com/watch?v=ygcqKDyR09s
► Only Idiots Think About Industry Plants & Nepo Babies https://www.youtube.com/watch?v=EUYA8xL8xDY
► How HEALTH Got Millions Of Monthly Listeners https://www.youtube.com/watch?v=skheBZK2oiE
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📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
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👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
#musicmarketing #musicpromotion
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