Googlebot: SEO Mythbusting



In the second episode of SEO Mythbusting, Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) discuss the many intricacies of Googlebot such as:
What is – and what is not – Googlebot (crawling, indexing, ranking) (1:02)
Does Googlebot behave like a web browser? (3:33)
How often does Googlebot crawl, how much does it crawl, and how much can a server bear? (4:03)
Crawlers & JavaScript-based websites (9:04)
How do you tell that it’s Googlebot visiting your site? (11:12)
The difference between mobile-first indexing and mobile friendliness (12:28)
Quality indicators for ranking (13:35)

Documentation mentioned in this episode:
What Crawl Budget Means for Googlebot → https://goo.gle/crawl-budget
Google crawlers (user agents) – see which robots Google uses to crawl the web → https://goo.gle/googlebot-useragents
Implement dynamic rendering → https://goo.gle/dynamic-rendering
Prepare for mobile-first indexing → https://goo.gle/mobile-first-indexing

In the future episodes of SEO Mythbusting, look forward to more topics such as SEO & JavaScript, SEO & Web Performance, SEO & Web Frameworks, and SEO & Future of the Web.

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → https://goo.gle/SearchCentral

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34 thoughts on “Googlebot: SEO Mythbusting”

  1. A great video doesn't explain why Google is not doing anything about webspam in the carpet cleaning niche in Australia or other niches. If you google this long-tail keyword "blood carpet cleaning deagon " I know it is not a very competitive keyword. One company has around seven of there sites on the front page. They are all different sites but it doesn't take much investigation to see that they are the same company. They all have the same MO they use a few articles and then use them on hundreds of pages on the site only changing the suburb. The point I'm making is this company and others makes Google look like a fool. Saying build good content then Google doesn't do anything about that bad content.

  2. In this episode , we know that Googlebot don't execute the JS in the first round of crawl, it do it in the later stage.

    That rise a question, why google prefer Jason LD over micro data? My understanding is that Jason is a kind of Javascript, so if they don't execute it in the first round of crawl, wouldn't the site using micro data get their markup seen earlier and easier by Googlebot compared to site use JasonLD?

    Let me know your thought

    Thanks,

  3. When i first started with Google Console , I didn't really know what everything did well I still don't but for some crazy reason I requested a indexing of my sitemap, ever since then it's shows that page (link ) has an error? Any ideas what I can do to solve this also I noticed some of the excluded pages are /feed can someone shed some light on this. thank you , we need more videos like these 😁😁😁

  4. Great Video, I still feel this is a smoke cover for end users and not SEO Pros, I am actually sending it to clients as part of educational and presales pieces. The one thing I have noticed is that they come out even more confused than when I first spoke to them. So that only means "UPSELL" Thanks Google.

  5. Love this video series! It'll make it easier for me to get internal teams and clients to buy into the best practices Google preaches and I evangelize. To be short, the conversation typically goes something this: Empathy is the ultimate strategy! Google's customer is the searcher. Their mission is to direct that searcher to the content that will best answer their query and ideally engages/educates them beyond the initial query. Quality isn't 10,000 links. A few solid, relevant, contextual links and a well built brand that earns trust from their audience is the key to longevity! — Chris

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