Why doesn’t Google release an SEO quality check up calculator?



Why doesn’t Google release an SEO quality check up calculator? This will help people to optimize their websites in the right direction. Is Google willing to do this or it just wants people to keep guessing what’s wrong with their websites?
Vipin, New Delhi, India

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28 thoughts on “Why doesn’t Google release an SEO quality check up calculator?”

  1. Hmmm.. My take on it is that having a calculator isn't something that spammers would use. I mean, they can calculate all they want but they never want to put in the hard work. So why not add the calculator but just make the qualifying factors harder for the spammers to be discouraged.

  2. If content is Google's # 1 goal, WMT should have a more user friendly interface. Regular Mom and Pop businesses are generally not statisticians. Most do not even know what bounce rate is, and we are wasting time in the vicious cycle of figuring out what's wrong!?!

    In 2011, Amit Singhal outlined 23 points for quality content. They are ALL subjective and impossible to know what Google thinks. Why can't Google put plain english indicators in WMT?? Trust, authority,duplicate content, etc.

  3. you should check out the link that i posted on my channel. The site that i posted is allowing webmaster to sign up for a 1 month free trial. During this time, the company will work with you to set up a unique plan to get your site ranked high on google, bing, and yanhoo.

  4. That's right Matt, Google has got the balance right as far as providing useful tool (webmasters tool) for us who want to follow Google guidelines. And if you were to share more than what you already do, then as you know, there will be some who simply will spam more and more. So don't change it, nor provide calculator like Bing (which really is a silly idea anyway) because how would anyone calculate each users experience. Isn't that what search engine optimisation is? Or have I got it all wrong?

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  8. For a machine to gauge or measure which website is better and list them in sequence for all to see is what is fuelling this, whether or not the algo is disclosed is irrelevant as the result is what people see. Then they embark on what humans do by nature, fight for #1 position. I know of people who replaced their business name website and got a keyword loaded domain website and straight away outranked their old site but with the same content. Clearly EMD update failed for this old algo issue

  9. If in return for her answer you start abusing her then you are doing exactly what Google experienced as the reaction of SEO professionals. I mean I understood what he meant and I´m not even a native English speaker.

  10. You're confusing SERP positioning with Page Rank. Page Rank doesn't necessarily mean top 3 ranking on page 1 for a certain keyword. PR represents the value that Google gives you as a website. Now, a high PR does help with ranking, but in most cases (from my exp), it doesn't determine ranking. For example, I have a website about dogs and it has PR 6. I might not be ranked top 3 for the term ''dog collars'', since its only a fraction of my content, while some sites deal with that topic in depth.

  11. I understand what you are saying, but I think you are missing the point. Ranking score won't just be a 1 to 100 scale that anybody can maximize like you can a Pagespeed score, otherwise a site like Wikipedia wouldn't come above a better SEOed tiny startup. So it isn't just about setting up your site perfectly, it is about making your site look important/popular/respected via external methods. Having a ranking tool would make it easy to find out how to fool google on this critical aspect.

  12. You're talking about apples as if they're oranges. A ranking system would just make the blackhatters' job much easier and users of black hat methods virtually risk-free. That would all but destroy search. What you're asking is analogous to open sourcing Windows: a hacker's job would become nearly trivial.

  13. Guys, this isn't a hard message to figure out. Since people aren't getting it, though, here it is.

    If you're screwing up and not screwing Google, Google will help.
    If you're getting screwed and not screwing Google, Google will help.
    If you're screwing Google, Google will tell you to go pound sand.

    He answered the question as well as he could have. The problem is that the question is horrible. You don't like Matt's "garbage out" responses? Stop asking "garbage in" questions.

  14. i work in SEO (few monts now) and i alwys wonder, how will a new site (with a great content) will get to first page without any SEO? i find it kinda ood that even afther good index the site, it can witch is better for the user base. even if this will work aginst my clients, it will make people work harder on the site content, and wont need me a SEO guy write on stuff i have no idea about, becuse they want to make sure it apply all the SEO "ruels". (sory for my english)

  15. This is definitely a delicate balance. I completely understand the necessity for vagueness. In reality, if you want your site to succeed on Google, be honest and follow simple SEO techniques consistently over a long period of time.

  16. No, I've been doing Internet marketing for over 5 years and I see the same answers every time. Blackhat spammers does not play by the rules so they wouldn't care about an SEO score, they're only interested in how much they can accomplish without doing any actual work. An SEO score would pretty much only help whitehat/greyhat users to make their websites better. Besides, there's plenty of websites already giving SEO scores based on Google's search engine, so why wouldn't Google themselves do it?

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