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Music Marketer Jesse Cannon debunks the myth that music videos are dead and dives into how artists are successfully leveraging low-effort, high-impact videos to boost their music careers. By focusing on the concept of ‘minimum viable video,’ Jesse explains how artists can create engaging content on a tight budget that keeps fans’ attention and skyrockets their views. He also shares real-life examples from artists like Dasha, Shaboozey, Bilmuri, Durry and Tommy Richman, illustrating how simple yet aligned videos can significantly enhance a song’s reach. Additionally, Jesse introduces a six-hour formula for creating these impactful videos and offers insights into advanced release strategies.
00:00 Debunking the ‘Music Video is Dead’ Myth
01:10 The Rise of Minimum Viable Videos (MVVs)
03:09 The Power of Simple, Authentic Videos
05:24 Case Studies: Viral Success Stories
08:28 Creating Your Own MVV: A Step-by-Step Guide
09:38 Final Thoughts and Next Steps
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amazing video
If a song is good people won’t care about a million dollar mtv video
I swear you talking about Damian 😂😂
the latest parody character in the musfoverse 💀💀💀💀
I been making music for many years and crazy thing is I’m also a videographer who shot many music videos .. this was helpful , thank you
Its more likely you read my comment in here then you listen to one of my musics 😅
So you're asking more people to make more crap videos to clog up the internet with their non talents. Great. Glad I went to film school and shot a bunch of movies and helped win 2 Academy Awards for no reason. Your advice about music video production is probably the worst I've ever heard.
The Cure Disintegration…. niiice my shirt wore out over many many years.
I dropped a diss track on julio
Can anyone point me to an easy visualizer making app? By the time I’ve don’t all the writing, recording, production, mixing and marketing…I got nothin left for making videos and very little space left in my brain to learn how to do it :/
artemas's official video is now at 55M views, its a cool vid but prob low budget. yeah, music videos are not dead, it's just a dumb ass headline that gets clicks.
thanks for calling it out, the reality is that any clickbait headline is gonna get gamed, "____ is dead. You MUST do this instead" type headline. They build the video around the hype headline without even regarding whether what they are saying is actually true…. keep it real MFs.
Is this a video or an ad? Jesus. This is worse than pop up ads
Funny thing is…I have heard thousands of new (big) releases in the past few years of a variety of artists in different genres, but I have never heard of any of these artists 😄
Thanks for the tips.
I remember seeing a video of yours that mentioned about creating a listening party but I don’t know what app it is? Or which video what’s it called
👌🏽 gottah try this
My plan is simple:
1. Get rich
2. Pay someone to do all this TikTok stuff for me (because I don't understand it)
Bro is having a beef with everyone at this point
I have no idea who any of these featured "artists" are…just as well….
Bruh you’re too successful at this not to be double checking your videos, please reupload a watchable video
Gems 💎💎💎💎
😂😂😂 their tweeeking brains ❗️
Hahahhaha! JESSE WHY DO YOU HAVE TO BY SO F FUNNY!
Another great vid i will apply this immediately. Reading “processing creativity” rn and its absolutely stellar even if its a little strange hearing you in audiobook format
im pretty sure that in one of the videos on tommy richman's socials you can see the camera they were using for the music video and it wasn't an iphone.
New underscores today we eating good jesse
How do they see me in my house bro??? No camera's I know??? Please this one baffles me. Thanks for your help if you can. Peace
Help me bro. I promise to pat ya back if I make it. If you know me. I real to my word. Peace
Almost all of the artists that you mentioned were already established before releasing these videos.
Shaboozey – Featured on the into the Spiderverse soundtrack
Bilmuri (Johnny Franck) – Former member of Attack Attack
Dasha – Let's be honest here….very attractive and also signed to a label since 2020
Jaden Smith – Will Smiths kid
The average person releasing this kind of stuff is going to go completely unnoticed. And that goes for if you release a higher quality video or a cheap one. In my opinion, what we as artists should be doing is focusing on getting better at your craft instead of BS marketing. We also need to step back and reevaluate what success actually means. It would be nice to get back to quality over quantity
Dayum going for Damian Keyes' throat lmao
"The music Videooww iiis dehd!" at the beginning! lol!! Still cracking up! Jesse for the W! hahahahaha
Jesse, this is so rad! Ever since you reviewed the Shaboozey video in the members-only session, it’s completely changed my perspective on music videos and I’ve been thinking about how to pull off the visualizer concept 🤘
Love durry so glad you talked about they they do Soo good
This channel is annoying. Your definition of "success" is corporate and anti -artists
bilmuri is crazy with the low-budget music videos, i love it
I’m noticing the same trend with social media posts too
My newest release is a song I wrote when I was a teen, so I always had a vision of what the music video might look like. It’s about summer, so I tried to hurry up and release it this summer, since I took too long to release it last summer.
It just so happened that I was going to Mexico in May, so I was like, why don’t I film the video there? I always envisioned the video with heavy beach content. I had also gone to Virginia Beach the week before and gotten some footage from there.
The song release was actually pushed back a month because I was trying to release it in May, but I really wanted this footage, and some pictures for the cover art and promotion. The date ended up working out though because I released it on the first day of summer.
Everything was filmed on an iPhone because my camera doesn’t have autofocus. And some clips are even filmed with the front facing camera because I didn’t want to wake my sister up after a night of partying to film at 5 am at the beach lol.
I would say I produced a minimum viable video because of how low budget and low tech it was, but depending on who’s watching, I’d consider it a medium viable video because the editing took way longer than I would’ve liked because I had hundreds of clips to make a three minute video.
The video was supposed to come out the same day as the song, but I was slacking with the editing and didn’t release it until two days later.
But it is super important to have the video on release day because without it, all you can really do is post the album art (with the music on IG now) and say stream my song. Or use the song in the background of a TikTok (or lip syncing) in the meantime. I’m def gonna still do the basic TikTok’s, but I need this particular video to convey the true vibe of the song I was going for.