What are some misconceptions in the SEO industry?



Hi, Matt. Which aspect of Google updates you think the SEO industry simply won’t get? Where do you see many SEOs spending too much energy on when they could be taking care of other things?
Computerklaus, São Paulo, Brazil

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33 thoughts on “What are some misconceptions in the SEO industry?”

  1. Its true that google improved a lot in their search results because in the past we remember that if I was searching for a web designer, I got results of sites selling landing pages and affiliate websites.

    And yes, Google always says that Create Good Websites, not links.

  2. If you still believe in push button money machines and one-click magic bullet software.I produce paydays of $2,744.00 and $3,650.00 and more on demand ALL THE SUPPORT..advice, guidance,tips..needed to succeed RNMONEAEYATHOME.HOSTEI.COM

  3. In many ways you are right djdaniel; I tried out a few searches after the Penguin update and still found top spots going to websites which I think are unsavory, tho' legit. You can report spam sites to spam guy Matt Cutts from this video using the Penguin Spam Report.

  4. I hear what you are saying about "Entertainment" (better known as user experience) but I would disagree about the shiny Cadillac.. wikipidia is still doing well.. nothing shiny about that site at all.. 🙂

  5. I have been working on focusing on the UX (user experience) of clients websites and can say that it has been working for traffic, ROI and rankings. Google seems to be rewarding "good SEO" unlike before when black hat ruled. Keep up the good ALGO updates Matt!

  6. I believe he is only pointing out that one thing you could focus on more to get better positioning (then say only focus on link building) is the experience users have on your site… A better experience leads to longer visits, more recommendations, incoming links and return visitors. And that is pretty straight forward if you ask me… Thanks for the vids!

  7. I disagree with these top comments. Google's primary product is and will always be "the quality of its search results" and they will always strive to deliver that organically. Off course Google is always finding ways o make more money via Ads. As an SEO I truly believe that these updates Panda and Penguin came to make organic search results even better and punish those who try to game the algo. Prove to that is that I've always played by their rules none of my were ever affected by algo updates

  8. I'm a victim of a negative seo campaign. (Yes it does seem to work in a small niche) Why when I'm white hat and follow all the guidelines does google not follow through on my disavow requests? Why can the algo not recognise that we have never needed or bought links and that a sudden surge in links to a #1 serp is obviously not an action on our part?

  9. Your positioning in SERP's is as a result of LINK BUILDING. Matt you are lying about almost everything you say. The 'experience' as you put is is never a factor in your ranking a site. If it was, you would care more about bounce rates instead of how many links they have. Seriously pal, stop lying. Its short term benefit, but you have lost your soul, which is long term

  10. It takes more than a shiny site to compete with CraigsList. What he's saying is that Google like everything to be an entertaining experience. They preach that good content is what they want, but what they like as content has more to do with how many pictures and videos a site has, not whether the text helps people do things right.
    Google attach too much importance to "glossy" sites. Given a row of used cars, they'd pick the shiny Cadillac, even if there was no engine.

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