How will Google interpret links to URLs ending with a campaign tag?
Will Google interpret links to URLs ending with a campaign tag like ?hl=en (www.example.com?hl=en) as a link to www.example.com or
seo
Does the number of subdirectories in a URL affect its ranking?
How much of a difference does the number of levels in the URL make? Does ‘www.domain.com/keyword’ give much higher rankings
Traffic fluctuation (and ensuring healthy navigation) | Sustainable Monetized Websites
Aurora Morales, from Publisher Policy Education at Google (and her two co-hosts: Organic(a), the Search Champion, and Monetized, the Publishing
Can I use robots.txt to optimize Googlebot’s crawl?
Can I use robots.txt to optimize Googlebot’s crawl? For example, can I disallow all but one section of a site
Google Search News (Sept ’19) – changes in GSC, nofollow links, new meta tags, and more
Welcome to the very first episode of Google Search News, a news show for webmasters, publishers, and SEOs! Join us
Google Search News (April ‘21) – Page experience & Core Web Vitals ranking change and more
In this April episode of Google Search News, John Mueller goes over recent developments in the Google Search world. Stay
A Search Central year in review 2023!
We’re celebrating 12 months of SEO updates, new series, experiences, education, and more with all of you. Thank you for
Should I incorporate synonyms for important terms into my site?
If two terms are used essentially interchangeably, does Google realize that the terms are interchangeable? Should you be trying to
SEO summer: Index waves, sandboxes, crawling, and more! | Search Off the Record podcast
In this SEO summer themed episode, John, Martin, and Gary discuss two waves of indexing, the sandbox and honeymoon periods,
How can I optimize my site on a small budget?
Keen Agents from Glendale, CA asks: “How does someone begin to SEO their site on a small budget in an
How Robots.txt Works
Introduction to robots.txt → https://goo.gle/4gbNmcl Control what you share with Google → https://goo.gle/3VnyLBU Open Source robotstxt library & tester →
How does Google handle duplicate content?
How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective? Gary
3 Tips for Crawling Errors
Why is my website not indexing on Google Search? Googlebot may be experiencing errors while crawling your website. Join Martin
Is HTML validation necessary for ranking?
Hi Matt, in a previous video you stated that validation of HTML wasn’t really important for ranking/SEO. This confuses me,
How does required duplicate content (terms and conditions, etc.) affect search?
How does duplicate copy that’s legally required (ie Terms & Conditions across multiple offers) affect performance in search? Jason, New