How features, remixes, collaborations and split releases are now the most effective marketing tool in the history of music. I break down:
► Why A&R are mad that the music marketing world has changed
► Why playlists are dying for DIY and small indie artists
► Why features, collabs, remixes and split releases are the most important marketing tool in music today
► How DIY artists can use them effectively.
Chapters:
0:00 Intro
0:58 Why Playlists Are Losing Marketing Power
3:19 Artist Page Visibility
4:14 Why Collaborations, Features, Remixes and Split Releases are the greatest music marketing opportunity ever
9:24 Labels are now devoting huge parts of their budgets to this
►How To Find A Community Of Music Fans, Collaborators & Tastemakers https://youtube.com/playlist?list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
► My playlist on How To Tell Stories Around Your Music https://www.youtube.com/watch?v=5gRzr8Zwi-4&list=PL0i-5Ujnd4VXw3t0LjFhWER4rx0UmWVgL
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►Leave a comment with any questions you have and I will answer it in a future video.
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Transforming the Music Industry: The Influence of Features, Remixes, Collaborations, and Split Releases! Immerse yourself in this captivating video that reveals the revolutionary impact on music marketing. Witness the game-changing tools that have taken the industry by storm. Gain insights into why A&R professionals are reshaping the landscape and discover how playlists are evolving for DIY and independent artists. Uncover the power of features, collaborations, remixes, and split releases as the foundation of modern music promotion. Learn how DIY artists can harness these strategies to achieve extraordinary success. Join us in embracing this transformative wave and elevate your music marketing endeavors to unprecedented levels!
#musicmarketing #musicpromotion
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I guess this theory is akin to “scenes” or groups of bands blowing up together in the 70-90’s. however since we do live a portion of our lives online, it’s doesn’t necessarily have to happen irl. However having said that, my greatest music relationships and cross pollinations have always come about due to face to face interaction, over a long period of time. I’m going to give the online friendship building a chance and a good crack in 2023. Thanks for keeping the DIY spirit alive. It really is the best way 🙂 xx
Another great vid, thank you!! Main take-aways:
– spotify playlists are HUGELY important, but they don't automatically lead to fan engagement
– new spotify artist profile features are making it even easier to reach fans of like-minded artists through features and remixes, as long as the artist is careful to use the credit and tagging systems correctly
– as an emerging artist, nothing is more important than finding your community, so do the work!
great video bro!
hmmm, I just thought about it. Do you think its better to sing on someones track or for someone to do a remix of my music?
I'm starting to believe in marketing again! My first album released back in 2018 is in my honest opinion as original and innovative as music can get now – heavy prog rock without guitars, instead there's drums, bass, saxophone, keyboards and vocals. The marketing for it though? Totally messed it. I've come to a point where I made my peace with the fact that I'll be spending loads of money to just fulfill my artistic vision without any impact whatsoever. But I'm feeling hopeful again. Thank you for that!
i did approach a big artist and got him to play on one of my tracks. i do know him that helped. im thinking i should drop a EP worth of singles then drop the big name project after? or say fuck it and drop asap?
Hey Jesse, just to confirm, a split release is like a collab album or EP? Not just an artist featuring on a song? Could you explain what a split release technically is in this day and age, and how to create one correctly, and not cuck yourself by just having a feature? Thank you
Thanks Jesse!
Did that Phoebe / Muna label signing happen before or after their new single they released together?!
So I’m in a pop punk band. When it comes to split releasing with another band, is the move to release 2 or 3 singles on your own and then wrap them up with a split released EP?
I really appreciate this info Jesse. I'm about to make my last stand in music. I'm 40. I've done a lot in my life but my new project is the be all end all. I'm confident if i can market this thing correctly and get the right team behind it it will make album of the year lists world wide. I know that sounds big headed, but it's been my lifes work and I know precisely what I am and why I was born. The only reason the world doesn't know my name is because of battles with mental health and especially my lack of promotion and marketing knowledge. Long story short Thank you. I'll be watching and liking every video you post and I will apply the knowledge to get my music heard once and for all. For myself and for the good of mankind. Godspeed Sir.
All love it's pronounced "Moona" tho
NOT MYEWNA IM SCREAMING
Hello
The effects of glimising over this yt pages videos plus its shocking amount of useful tuts about all things social media, I was incetivisied to chance creating my very own channel… youtube.com/channel/UCPZJVg9MQNwjm13y3L4LHUQ …. all due to you 02:43!!
This is actually a gem holy fuck
So it’s kind of like a feature in a bigger artists song or a collaboration but more effective. Thanks pretty awesome
Ive seen this work so many times over. Smaller artists getting tons of streams on release weekend because of a feature from a bigger artist.
Another really helpful video. Thanks Jesse!
This is a great strategy but its not always a guaranteed win though. The collabs have to be of a reasonable size for this to matter at all, so small artists basically can't benefit from this unless they secure a large collab. However when two artists who have independent medium-large audiences its pretty amazing, or if one of the artists you worked with years ago blows up and your song stays relatively high up on their page.
You mentioned this, just making sure its clear. If two artists with 100 monthly listeners do a song together its probably not going to move the needle at all. But if that artist works with an artist with 50k monthly listeners they'll likely move up a few pegs. So it becomes a game of making relationships and trying to work with people that will lift you up so you can reach higher and higher for collabs, or just pay them outright for the opportunity.
On that note however I know people that paid $5k for a popular rapper to appear on their song and then have it flop because they had no money left for other marketing. Their problem was it was a feature, which does NOT show up on the featured artists page (well it does, but waaaay at the bottom where nobody looks).
I genuinely do not comprehend your hate on ads. They have helped us tremendously and I've discovered a lot of great bands through ads like Magnolia Park, Meet Me @ The Alter, and Royal Blood
yesss! glaive & ericdoa made one of the best projects of the year!!!
The split 45 release seems like a really cool idea for the more rock oriented group, but nowadays they have become really expensive to press. Does anyone know of bands having success with this method digitally and ditching the vinyl altogether?
I personally use distrokid for my solo releases, and it seems like they make splits pretty easy for collaborations and features. I've run into some mapping issues I'm working to resolve (ie all my YouTube uploads getting mapped to a different Jay Johnson) that have been harder to resolve than they honestly should be, but overall dk has been a decent distributor. and it seems you could easily split the back end stuff to make sure everyone gets paid & credit if you choose to do these types of features
I have 20+ composed songs on my YT channel highest view is 4K plus but only 5 songs are recorded in the studio & distributed digital music stores. All acoustic alternative. I'm very lucky if I can collab with an alternative band someday.. 🙂
Anyone who plays dark post-hardcore / post-metal vibe stuff here? Let's do a split and bring back 2007 =)
can 100% attest to this! my latest single has a feat. from a much bigger artist in my scene and its my fastest single yet to break 1k streams! ive also seen a bunch of new followers&friends bc of it. thanks for being on top of things as usual, jesse 🤟🏻
With instagram allowing collabs on posts, I suggested to one of my friends (which I think you master his band’s music) that we should do a collab post or something, which I guess is in the same thinking as doing a split
Granted, I don’t have nearly the amount of followers they do so I’d be piggybacking off of them and wouldn’t be contributing much
I had recently had this rising tides theory about being linked and click throughs by actual potential fans listening. It is the core of my label and artist model, and I've been doing worldwide collabs and signing EPs and Singles to different labels under various structured deals of distribution. I literally was explaining to my first collab about this earlier today and to have faith and patience. THANK YOU for bringing this up, as you only strengthen through credibility.
Need a video on how to promote a song when you "broke af"!!
Thank you for educating us! ❤️
The goat helping smaller artists get there, thank you!
yo who wants to collab?
I've gone viral multiple times but I dont know (or have been to lazy to) capitalize on it effectively and turn all those views into fans
Yes, Jesse! I always have belived in the power of collaborations and have been doing a lot of them. The big problem I found is that really seldom the fanbase of the collaborators take the time to check the "other guy in the collab". But anyway I agree that it's the best strategy I heard so far, and furthemore it is fun, teaches a lot and opens new doors for sure.
So I would be able to put my kanye west off the grid remix on spotify and have his name tied to it? I thought they can take it down
Thank you so much! 🙏🏾
Underscores
"type away virgin" LMAOOOO 😂😂😂😂
So good!! I stumbled in to ericdoa from glaive same way 🔥🔥🔥
its pretty exciting to think that the way to grow your career is by making friends and doing the part you actually like (make music) as opposed to dumping your money into tactics that don't yield results and make you feel like garbage for doing them
Never thoughts about this, thank you!
I think it's awesome that they are moving money away from ads and traditional marketing and using it towards making more music. Kind of a win for the consumer. Less noise and more music.
Why didn't I think of this before? I'm calling Lady Gaga now……
One of the most useful videos out there! I was talking with two artists friends to make a collaborate release and trying to think if it makes sense from a marketing perspective. Well I got my answer 👍
It's such a good method that it's at a point where people are abusing this. Small artists adding the name of a big artist to their release even if they aren't even featured on it. Really annoys me when these songs pop up in my release radar.