Will using Google Analytics have a negative effect on my ranking?



If I use Google Analytics to track conversions on my ecommerce website, would that have a negative effect in Google SERP?

Linda, Lakewood, NJ

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15 thoughts on “Will using Google Analytics have a negative effect on my ranking?”

  1. We should be using Google Analytics to improve not only our metrics ie: time on site, page views etc.. but also our overall ranking. As Google continues to show through recent updates these user metrics are becoming more of a focus.

  2. Nobody exactly know what you are using there or not using 🙂

    BTW I see on youtube more and more related ads to what I am searching on google 😀

  3. mine and everyone else's concern is the amount of POWER google has over our online lives. the email, the stats of the site, the ranking….. I did remove Google analytics from my site for a while out of paranoia. There must be something else other then Google to do everything.

  4. @pusztatube yes I did and probably will give it a try again to see if it has made any difference, however till one is asking users to download another thing in order to see the page, there will be delays.

    I personally believe that analytics etc. are best run in the background, rather than front end.

  5. Is Matt saying that Google could start using GA data as a ranking factor in the future? I don't think this will happen, but I'd like a bigger reassurance than "as of today"

  6. Site loading slowly is exactly the reason why I have stopped using Google Analytics, as I want the sites to be as fast as possible to the end users. Of course if you guys could come with something a little faster or a module for Apache etc. to ensure the processing is done in background, rather than on the frontend, it would be great for webmasters like me.

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