What’s the latest SEO misconception that you would like to put to rest?



What’s the latest SEO misconception that you would like to put to rest?
Allard van Helbergen, Dublin, Ireland

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33 thoughts on “What’s the latest SEO misconception that you would like to put to rest?”

  1. A lot of this is defensive patenting. Google comes up with something they would like to maybe add to their algorithm, but they don´t patent it. Bing comes along and patents the mechanisms,, and then Google can´t use it. It is very ´corporate´ way to do things.. but after what Apple just did to Nokia, is it any wonder why these guys patent anything as soon as they think of it? They are playing defense against losing it later, not necessarily so they can implement it now.

  2. Matt, I honestly cannot believe that the the "Transition Rank Algorithm" is not already integrated in the pool of the algorithms. But I do question the assumptions of many SEOs about its purpose, functionality and effect in rankings.

  3. Well what's the truth behind "Google Agent Rank Patent"? That's just on documents or Google already implemented that in algorithms without others knowing that… For sure sings of its effect in search result has been already seen by many webmasters.
    Don't know whether its also a misconception or their is something behind that which no one knows except Google 🙂

  4. Bare in mind its less expensive when you employ a team of lawyers anyway… and are extremely well versed in the process. But also, even if they don't decide to use it, the patent stops their competitors using it to improve their results

  5. they patented the implementation of that idea in the field of aggragating, displaying and ranking 3rd party websites for a search query. Quite a bit of difference from what you're talking about.

  6. Okay…I get that. But to file a patent, that means you suspect something's going to work, and you need at least a prototype to do that. Filing a patent isn't an inexpensive process.

  7. Great! Thanks for putting that to rest Matt. I know of some people who watch the patents like hawks and then base a whole line of theory around them. I'm assuming a better way would be to watch Google's public announcements? The Webmaster's blog?

  8. This doesn't make sense. Google has an idea. Google goes through the trouble of developing the mechanism for the idea, which they would have to do to some extent in order to apply for the patent in a first place. That's got to cost in the tens, if not hundreds, of thousands of dollars. Why go to all that trouble for something you don't use?

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