What impact would two links on a page pointing to the same target, each using different anchor text, have on the flow of PageRank?
Damien, London
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I've been looking for this video for years. It's still a question needing answering. I like this video a lot. But I think to his point; the purpose shouldn't be to trick the search engines into believing you'll rank another page higher by linking to it more. That's not the point of the article, is it? No, the article or webpage is designed for the end-user. If the article is long enough, it makes send to "reference" another webpage or article more than once; this could be done using multiple analogies or quotes and would appear organic. As for the keyword choice, don't purposefully only link that page using the same keyword everywhere. Each link should be unique and descriptive as to what that page is about. If it's a quote, use the "quote" as your keyword anchor text. It doesn't make sense to arbitrarily stuff your keyword here. The context gets applied; it's recognized as more than one thing, making it more authoritative and trustworthy. The real context comes from the on-page SEO of the final page you're looking to rank for the desired keyword. Are there gray hat techniques that could be applied, like stuffing your content with keywords to increase another page's ranking?
Yes, but that's so short-lived because the algorithms pick up on it fast. Instead, and just hear me out, don't neglect linking to other pages using your desired keyword. o_o what? That's right. I said it. Everyone is so afraid to be outranked by the next page they're never passing any context with keywords which is quite bizarre if you think about it. If you link to that page, to begin with, it's typically because it's relevant in some way. Suppose you link to that page using your desired keyword. In that case, you're only increasing that page's relevancy to your keyword, making it a more powerful "reference" to the user-friendly content you're publishing.
Matt Cutts I have an important question please help me;
I read dynamic urls can cause problems for crawlers by creating high numbers of URLs:
"Googlebot needs to see only a small number of lists from which it can reach the page for each hotel"
but some of top brands on SERP have many lists with this problem; such as TripAdvisor website with multiple lists of similar content (hotels); how is it possible?
I have a question, how does Miranda Sings have 2 different youtube link that lead to the same channel?
I am finding these videos are helpful when watched at times of focus. I have many more to watch and really look forward to learning how to have a more Google friendly site. I would like to ask though where can i find assistance in understanding some of the terminology used when doing a site speed test.
I have managed to figure out some of it a fix a few things up that were needed but there are areas that need attention and I am finding it difficult to understand the terminology and exactly what I need to do in those areas 🙂
Who knew there were so many aspects of a website 🙂
*****
So Matt doesn't give a good answer here
From some research I did a few months ago, though I don't have "SEO tests" running for this currently, things have changed.
With 2 links Google can count both anchor texts but doesn't seem to always do so
When first link is nofollow, Google sometimes uses the second followed link's anchor text
I didn't look for link to named anchors e.g.#header as this might not be necessary as a work around to get both links to count
As to the dancing on pin comments – I totally disagree with Matt.
If you can get good anchor text from 3rd party sites, the priority should be to give yourself the best internal links possible (to tell Google what the page is really about) – internal linking optimization is vital.
Understanding the mechanics of the link selector is a fundamental of on site optimization.
The question is very amusing…
Should not it be important to talk about the content, the quality and structure?
Create incentives for people to link to your site!
Matt Cutts gets kind of snippy about this question, one that I have heard raised several times, I think it is valid. At least worth discussing or thinking about.
I don't think that it's a critical part of anyone's SEO strategy, but it is worth knowing how two links to the same page get treated. If anything was worth sneering at, I'm pretty certain that this has been well known throughout the SEO Industry for several years anyway.
LOL
Matt plz does a site's background color have an effect on SEO? What about font size? PLEASE RESPOND
Matt Cutts shames this user for having a question that is really splitting hairs about 2 links on a page. I mean, I kind of get it but we only get so many answers why not make it a good one.
Thanks Matt. Good advice for SEO strategy.
If you're still doing this kinda Stuff, you may want to STOP = Otherwise well, 0 rank is better than NONE … Kinda, well maybe its ok I used to be in that spot a long time ago when I learned about Links in 1999 but always knew one day that the Algo would become smarter than the SPAMMERS… Thx Matt Cutts
Matt Cutts wants us to do white hat SEO. But it doesn't work. Black hat SEO also doesn't work. My mentors tell me you have to mix the two together in order to rank high for the keywords you want.
Silly Rabbits.. Looking for OLD technology that really does NOT Matter anymore.
Actually, this IS important – especially for eCommerce stores. In most cases, the navigation menus load first, before any textual links that may be on a page. So, when you are using a generic category name like "Mugs" in your category navigation names, you will not get the benefit of more exact anchor text on a page link like "hand painted ceramic mugs." And, you can't really use those longer tail phrases in site navigation because they simply will not fit.
Just focus on the user experience..
Sweet shirt Matt.
Matt Cutts and ***** – Question (perhaps to answer with video):
Page-rank and general SEO practices seem to hinge on older development methods, like internal linking to subpages from clearly defined menu lists, and every accessible document being a pretty much self contained page.
If a developer chooses to use less conventional methods to build a site with just one dynamic page, how does that affect page-rank, SEO concerns (discoverability through search results etc.), and have Google any plans to cater for these newer methods if you are not doing so already?
Why worry about this? If it's beneficial to the viewer, do it. If it's not beneficial to the viewer, don't do it. Page rank… link extraction… blah blah blah…
Gracias
Ok, so worry about something else. Not on two links goes to a page for now.
Today's video is about what happens if there are two links on the same page to the same URL.