I discuss how TikTok has changed and why it is important to adopt the platform and post on it as you would Instagram. I break down:
► How TikTok has changed
► That TikTok is no longer all about silly dances
► How to market your music on TikTok
► The best ways to view TikTok and content creation.
Chapters
0:00 Intro
1:01 How social media platforms evolve
2:21 How TikTok has evolved
►My playlist on How To Tell Stories Around Your Music https://youtu.be/HmO0CnBqbtE
► My video on Emotional Music Marketing: https://youtu.be/lMw4hLQuArg
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Prepare yourself for an upgrade in your social media strategy as we delve into the TikTok revolution! In this video, we explore the transformation of TikTok and why it’s essential to embrace it with an Instagram mindset. Say goodbye to the belief that TikTok is only about silly dances; it has evolved into a dynamic platform perfect for showcasing creative expression. Uncover the art of music marketing on TikTok and allow us to lead you through the most effective methods of navigating this vibrant space for content creation. Don’t let the TikTok wave pass you by – join us and adapt to the new era of social media success!
#musicmarketing #musicpromotion
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Thanks for the tips, Jesse! TikTok's definitely a game-changer for musicians. I've been experimenting with boost app social to spice up my TikTok presence. It's been a big help.
GOAT 🔥📈
Would it be safe to say as a independent artist if you have been creating quality music & music videos using newest dji drone technology & building your own visual album(music vids) that using distrovid would serve me well now. I'm iffy bc I was planning on going live spinning and then plugging my music to my own website where obviously I could keep my own analytics. What say you sir?
Hey I love your content. I was gonna ask how I should promote a single on social media before its release since I shouldn’t “tease the song”. What’s the alternative?
YouTube was a dating site 🤣
For marketing and growing fans the way it is now is good but for the app it should be categorys to sort the content you wannt.
But how its now is awesome because anyone can see the new awesome song snippets you upload
How is everyone able to livestream cover songs on Tiktok?
This guy’s description of Facebook makes me 🤣🤣🤣
Very cool info!
I'm old school & need help finding my way on Tic Toc. They took off my music to my opening video to my show & I own the music. They left the video up with no sounds & I got no hits?
Thank you because I can't dance. That wouldn't work.
This is interesting. Why do people tend to go stream the song after hearing it on tik tok but not instagram? Is it the different experience the app gives?
I have both your excellent books, when will you release the 2022 edition of Get More Fans ?
come on five us them tons of examples Jesse
Interesting to have this video come up just as I've started to post on their more regularly. As always, good info much appreciated.
this was great thank you!
One of my favorite videos by you🙌🏼 Great tips, and 100% agree with you🔥🔥
I posted a video playing my daughters drum set and it sounds AMAZING. It has almost 150k views and growing and over 700 new followers in 2 weeks. I am a TikTok believer now!
Hi
great info!
I must give it a try. Hopefully the algorithm is better than YouTube Shorts – every viewing session seems to gravitate towards stuff I especially don't want to see.
People now create for tiktok FIRST to repurpose everywhere else.
i hit 53k followers just because i dropped it down low in front of a fridge, y'all can do so much better than that.
Super excited!! Been focussing on posting consistently there ☺️
Another gem of a video! Quick question, how would you use Tik Tok in the 60 day song promotion plan you made?
You saw my post about Lizard people? They're real. I have proof, but proceed.
This is golden advice! 💚
That was some motivating advice on TikTok! Thanks! 🙏🔥
I love this guy such goood advice
Great video! Looking forward to the rest. I’m going to have to sign up for TikTok.
I was scrolling through tiktok while watching this…
Thanks for the great info. I started looking at tiktok in just the last couple weeks. I started noticing somethings that seemed promising. I hope that you will, in a future video, go over how to make sure our available music is linked to our tiktok accounts.
I might give Tik-Tok a second chance. All I saw was the flaky stuff.. and I know they hardly pay anything at all to musicians for royalties. But if I guess I can use it for promotion, maybe that would be worth it for the free publicity.
I think you're right. As someone in a rock band and over the age of 21, what I'd seen on TikTok when I briefly ventured on their in 2019 and 2020 did not resonate with me at all and frankly I saw zero value on being on the platform at that time (not to mention the morally questionable and narcissistic to the max content spewing out of there). But in past 6 months or so, I've noticed more and more musicians slowly tiptoeing on to it and having recently checked it out again after not opening the app for 8+ months, there has been a shift. It's still littered with awful, unfunny, vapid crap and morons, but as you said, it's user base is expanding and its content format evolving. Defo gonna try and figure out a way of using it that doesn't crush our souls and also connects with the right people.
Wanted to let you know I bought your book! Your content has been extremely helpful in coming up with a release plan and building a marketing structure around releasing music. Thank you so much for the knowledge you give out!
Yesss the video I've been waiting for!
I can feel the Jesse Cannon tik tok blowing up as i'm watching this video
I recently started posting 3-4 videos a day and I already feel like I’m getting somewhere
I’ve been taking my videos from instagram and posting them on tik tok. On insta, I was getting maybe 130 views or so, but on tik tok I’m getting more like 600. They’re not all full watches, but half the battle is just getting noticed
Ahh Tik Tok. The home of concussed idiots, and clout goblins.
I recently started on tiktok, and one of my songs ended up on a pretty big spotify playlist yesterday, during a "live" a guy was doing. Everything helps a small, self produced artist.
Great video. The question I have is do you have to pick one niche and stick to it? Or does the algorithm not care about that? I know on YouTube switching up your content can be a death sentence.
I'm not sure if the new rollout has hit the states yet, but here in Asia, Tiktok has stopped pushing emerging content creators in favour of people paying for promotion and already bigger/established creators. If your window with Tiktok is still open, capitalise on it asap!
Lol
"Do what you would like to see" – genius. Such a simple concept, but I was so hung up on trying to "fit in" I never got started on TikTok. Looking forward to hearing more on this app from you, you always hit the nail hard.
As a hobbyist musician I’m making one minute songs and posting a basic video to TikTok. I get a couple hundred views which is way more than I’ll ever get on Spotify. This strategy also helps me improve because I get more songs done. I also don’t get sick of the music I create. Maybe if I get really good feedback on one song I’ll build out a 2 or 3 minute version and post on Spotify.
Hey Jesse,
You kind of argue in this video that TikTok is turning into a platform like Instagram where artists can treat it as "their hub" almost. In this sense they can post updates, market their music, and it sounds like market other things like upcoming shows, merch, etc.
One thing I keep seeing is an artist will blow up on TikTok, get thousands, sometimes millions of followers on the platform, but you check out their Instagram and it has a fraction of that.
What do you think of this phenomena? What do you think an artist can do to drive its big audience to it's other platforms? Do you think that Instagram is still the "standard social platform" in terms of gauging an artists audience/fanbase?
I do have a problem though. My "target audience" are english speakers, but tiktok will only show me to the hispanic community, because i reside in Mexico.