The Truth About Features/Collabs For Musicians In 2024



In this episode, we delve into the complex world of music promotion, exploring the effectiveness of features and ads. Our host shares their personal evolution from using ads to leveraging collaborations and playlists. We discuss the pitfalls of purchasing features, the importance of real collaborations, and how certain strategies can better engage listeners and build true fan bases. The conversation also touches on the experiences and challenges faced by both artists and managers, emphasizing the importance of smart promotion in the modern music industry.

00:00 Disillusionment with Ads and Alternative Strategies
02:06 The Pitfalls of Buying Features
03:25 The Reality of Music Collaborations
04:21 The Role of Features in Artist Growth
06:50 Membership Benefits and Channel Promotion
07:28 Navigating Artist Relationships and Production
09:26 Challenges in Managing Multiple Artists

Become a member and get access to cheat codes, artist breakdowns and my insights into the latest marketing techniques:
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In this video are two people you should follow:
Dustin Boyer
VP of marketing at Venture Music
A 15 Person Marketing Agency handling 50 different artists
With A Focus On Overall Strategy
@dustinfromventure on IG and TT

Matt Bacon
Head of the Music Marketing Agency Dropout Media
Serves 250 Clients A Month
From DIY Artists To Arena Rock level acts
Bacons.bits on Ig, TT AND NOW YOUTUBE!
https://www.youtube.com/channel/UCK5mdaY1GLfo9F4xaN8FDRg

πŸ“ž Book A Call With Jesse: http://www.jessecannon.com/consulting
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πŸŽ› Mix Or Master A Song With Me: http://foundsoundation.com/
πŸ“˜ My Book On Building A Fanbase https://amzn.to/3LYnbHV
πŸ“˜ My Book On Making Great Music: https://amzn.to/3BmJSRu
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πŸ‘½ Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/

#musicpromotion #musicmarketing

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14 thoughts on “The Truth About Features/Collabs For Musicians In 2024”

  1. Cold emailing is the way to go for musicians wanting to establish connections. It is straightforward and effective. I have been using FilterBounce for around six months, and it is been a lifesaver. The real-time verification has kept my bounce rate down, which is crucial for maintaining a good reputation. Plus, their plans are super affordable! If you care about reaching the right people, you should definitely think about FilterBounce.

  2. I cannot believe the difference cold emailing has made for my music career. With FilterBounce, I have got real-time verification that keeps my list clean, and for just $10 a month! This tool has been a blessing. It works wonders against tricky domains, making sure I am always in the game. If you are looking for an efficient solution to verify your emails, FilterBounce is the way to go.

  3. Our track with the feature was our biggest one around the album release. But also, we were friends with our guest vocalist for years and didn't spend a big pile of money on it, so there's that. I definitely wouldn't want to throw a bunch of dollars at a feature, but I do love the thought of getting a bunch of friends on various tracks on the next record. To me that's what features SHOULD be about.

  4. I think my production and songs are good but every song I strive to get a sound that’s unique and stands out

    What are some ways an artist can take risks and think outside the box? πŸ“¦

  5. I love collabs! I'm always looking for new music that resonates with me and these team-ups help to bridge gaps in genres and fan base! Wouldn't have discovered HEALTH w/o Lamb of God and wouldn't have discovered Sierra w/o HEALTH! #KORITFW

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