The state of web search engine optimization



Aleyda Solis, SEO Consultant and Founder of Orainti, presents some of the main learnings from the SEO chapter of the Web Almanac 2020. Learn how website SEO practices have changed since 2019 and what the trends were for 2020.

The SEO chapter of the Web Almanac 2020 was authored by Aleyda Solis, Michael King, and Jamie Indigo. The Web Almanac is a comprehensive report on the state of the web, backed by real data and trusted web experts.

Check out the Web Almanac 2020 → http://goo.gle/webalmanac2020
Is more content better? (SEO Mythbusting video) → https://goo.gle/3rWRcvC

00:00 Introduction
00:27 What is the Web Almanac?
1:18 Crawlability & Indexability
4:10 Content trends
9:25 Structured data
11:49 Page experience
13:39 Recap

Watch all Search Central Lightning Talks → https://goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#seotrends #seo #SearchLightningTalks

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11 thoughts on “The state of web search engine optimization”

  1. Subtitles are available in Portuguese, Spanish, Vietnamese, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

  2. If I just ade a website in htl and css. What do i do to add a robots.txt in the header area. Can you explain on how to do this to allow craw and indexing. I don't want any info on blocking pages, just knowledge on ho to make and add the robots.txt to html page or is it all pages?

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