Subdomain or subfolder, which is better for SEO?



Subdomain vs subfolder which one is beneficial for SEOs? — asks Deepak Kumar from Delhi, India

Should you place parts of your site under subdomain.exampe.com/ or in example.com/subfolder/ ?

We’ll answer that question and give some general tips in this video.

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36 thoughts on “Subdomain or subfolder, which is better for SEO?”

  1. I guess I should be fine going the sub domain route since this video almost confirms that Google does relate the content on a sub domain to the parent domain thus adding more SEO weightage to the parent domain.

  2. I am too much confused because of Subdomain
    1) I am working on example.com, this domain has 40 Sub- Domains but subdomains are placed on another server and the primary domain is on another server but I just want to work on a single subdomain shop.example.com, it is a store on this subdomain. The question is I submitted my subdomain in a search console after generating a sitemap? is it possible we do SEO on a just subdomain instead of the primary domain? or We first Submit the primary domain with all subdomains? I just want to work on a single subdomain…. not work on others 39 domains

  3. Hi, I have a doubt. I am about to migrate all my courses from an e-learning platform to my WP site. As my students will start to get more time on my site to watch and access my courses, that would increase the time ONSITE and with that also help in SEO, not to mention that I won't be sending traffic to another site.
    In this case what would be better for SEO: Subdomain or Subfolder?

  4. If we point out from subdomain to main domain pages.. It would be considered as internal or external links then? It is easier to pump in content by creating subdomain and using cms.. like wp.

  5. I need your expert opinions: I have a website hosted on a .com.au. For purposes of this discussion, let's call it https://company.com.au. On this website, we're promoting a lot of products that are mostly distributed within Australia. However, 80% of our business comes from our main product, which we distribute all across the globe (not only within Australia). And, we have another website that is dedicated to this product, which is hosted on a .net. Let's call it https://product.net. But, since we moved the https://company.com.au site to HubSpot CMS, we'd also like to move the other https://product.net website (from WordPress) to HubSpot, so we only have a single CMS and marketing automation platform for the two websites. In short, we would like the 2nd website to be our https://product.company.com.au.

    Question: Do you think it's a good idea to do this migration because, in effect, it will:

    (1) Have the two websites on the same HubSpot CMS and marketing automation platform,
    (2) Since the mother site is on https://company.com.au and the product website will be on https://product.company.com.au, it would be easier for SEO for purposes of crawlability because they are on the same CMS and share the same root domain, and
    (3) It will be much easier in terms of geotargeting or geolocation because the https"//product.company.com.au will be promoted globally?

    Your expert opinions will be appreciated.

    Thank you!

  6. #GoogleWebmasters It's nice to share the valuable content here, Thanks.

    Sir, I have a client for Cab Service Business and he wants to run business in multiple cities.
    what can I do? I should go with Sub-Domain /Directories OR Purchase a new domain for each City?
    Plz reply me positive.

  7. If it's nature is completely different from your existing website then you should go for sub-domain. Otherwise creating sub-folder is the better option to avail some SEO benefits.

  8. At our company, I am told that search terms in subdomains pull SEO authority away from the main domain. Is this true? Company cares very much about SEO and prohibits use of subdomains, but some 3rd party platforms such as Hubspot, run from Subdomains, and thus can not be setup correctly if subdomains are not kosher. I'd love to have a clear answer as to whether or not subdomains harm overall SEO on main domain.

  9. They make videos and further spread confusions. Subdomains are awful! Google never indexed my pages well and rank them well until I switched to subfolders.

    Google treats subdomain as separate web sites and passes no link authority. Subdomains often have a higher server response time compared to subfolders residing on the same location where the rest of the site is residing. I appreciate you mentioned to keep all sub domains on the same server but you missed mentioning several important SEO benefits of subfolders over subdomains. This video should have been longer. Such crucial subject does not deserve an advice of just 2 minutes.

    Yes we know Google can index almost anything and we know that since a decade now. Please stop treating us like school kids and treat your audience more professionally by sharing golden tips rarely found online rather telling us "what Google can and can't!"

  10. Using it as a subfolder is always better. The subdomain is able to feed the next link to the main site, the subfolder on the UX side provides more efficient recycling. The subdomain that does not have the main domain domain affects negatively on the main site, and we observe it very often. John, meanwhile, the video quality is very high, the images are livelier and you look great, my friend.

  11. sorry, john, but your answer is useless… stop thinking about us as an idiots, if you dont want to give the good and clear information, maybe there is no need to make this videos at all?…

    i mean, that the question idea was: how this impact on this god damned SEO, but NOT about does google-shmoogle can index it…
    we already know that it can… for about 5 years or more, ok? we get it… google do can index subdomains and folders, so please, stop telling this for a hundred times in every video, answering that way for every question… :E

  12. Hi John, So that's what you really look like. (I visualized heavier set from the um… WMT Profile icon or some grainy youtube screenshots?) I have just now seen your new "Series" of videos and I'm gonna have to check them out. I'd like to ask; You're a farmer arent you? (ie; known to operate a tractor / bushhog etc on a large piece of swiss land?) As Always, Thanks for all the awesomeness that y'all publish to help others succeed. And once again, after an algo update Im still shining. Quality and real content over Quantity all day and Thank Y'all (WMT Community and other Google Resources) again.

  13. You dodged the big question. Does Google see any link in a subfolder pointing back to the main index page as internal and therefore not give it as much importance as one coming from a subdomain which would qualify as an external link?

  14. @googlewmc Can you go a little more advanced in this advice? Does what is on one subdomain have the same impact across an entire domain, as a subdirectory would? For example, a UGC forum on a subdomain vs sub folder: would spam and thin content in which location have more or less (or no different) impact to the rest of the domain?

  15. We need data for this answer unfortunately since the counterpoint (subfolder is almost always better than subdomain if you're using it for a part of your site) is backed by pretty comprehensive case studies.

    Here's the perceived issue: blog.mysite.com and munchies.vice.com, for example, both use subdomains, but one is very much 'a part of an existing site' (blog.mysite.com) and one is very much 'a separate site' (munchies.vice.com). Most SEOs expect that Google's SERPs discrepancy, proven out by several comprehensive case studies that are easily findable online, are because the crawler has to intuit which intention your subdomain is pining for… whereas in the case of /blog, crawlers don't have to guess.

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