Jesse Cannon and Lee Martin discuss music marketing campaigns that increase streams, fan enthusiasm and word of mouth.
► How to develop a music marketing campaign
► How Waterparks harnessed Twitter to spread their word about a single.
►How Kim Petras encouraged fans to stream her music more.
► How Jack White premiered his song in a unique way.
► How Ghost excited their fans using their music’s stems
► How Greta Van Fleet gave fans a unique experience
00:00 Introduction to Lee Martin – Music Marketer and Web Developer 🎵
10:04 Understanding the development process 🎯
13:25 The Waterparks’ Tweet Power Player campaign 🐦
17:40 The Kim Petras “Confess Your Streams” app 📱
23:14 Jack White “Fear of the Dawn” campaign and its app ☀️
26:01 Pop Smoke campaign with tracklist reveal using stars ✨
26:31 Insights into the Eddie Vedder campaign 🎸
29:42 Ghost campaign with clock and candles for song stem reveals ⏰🕯️
30:40 Unique campaign for Greta Van Fleet using geolocation 🗺️
33:28 Jonas Brothers’ Waffle House-themed receipt generator campaign 🧇
36:15 Turn” app 🛠️
42:13 Concept of a listening party and insights from Future Islands campaign 🎧
48:05 Building a stronger relationship with Spotify and potential for charging artists 💪💰
Links:
► Lee Martin’s Website – http://leemartin.com
► Turn – https://www.turn.audio/
► Listening Party – https://www.listeningparty.com/
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
Jesse Cannon and Lee Martin delve into the intricacies of music marketing campaigns that are designed to boost streams, fan engagement, and word-of-mouth buzz. They provide insights into the process of developing effective music marketing campaigns, emphasizing the importance of strategy and creativity. Using real-world examples, they explore how bands like Waterparks leveraged Twitter to effectively promote their singles, how Kim Petras incentivized her fans to stream her music more, and how Jack White took a unique approach to premiering his song. Additionally, the authors delve into how Ghost excited their fans by releasing their music’s stems, allowing for fan engagement and creativity, and how Greta Van Fleet crafted a unique and memorable experience for their dedicated fan base. These case studies offer valuable lessons for musicians and marketers looking to elevate their music promotion efforts and connect with audiences in new and engaging ways.
#musicmarketing #musicpromotion
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Hello everyone. Lee here. First, Jesse edited out all the nice things I had to say about him, so, for the record: We are so lucky to have someone like Jesse to share all of this incredible music knowledge in a light-hearted manner while asking for very little in return. He's fostered such an incredible community of music makers and It's an absolute honor to be asked to share a bit of my work with all of you. I really hope we can have another conversation in the future because I love talking about this stuff. In the meantime, I'll be here to answer any comments you might have and you can always email me with your questions big and small. Thanks again Jesse and thanks to all of you who watch, like, and subscribe!
This was awesome. Thanks for putting this together.
What a fantastic guy. So much wisdom that can also be applied to other areas of life and craft, and amazing insights into the possibilities of complementary technology.
This was incredibly insightful.
This was so exciting to listen to, I have a million ideas going through my head, theres no limit!!! I wasnt aware that there was so many engaging/intriguing marketing campaigns. Thank you for sharing!!
I loved his spectrogram player! I wish he would bring that back as an application.
Nothing but respect for OG Jesse
This is an incredibly cool interview, you guys have unlocked a new level of possibilities for my band's career. @leemartindev is a genius mixing technology, marketing and the creative in this way It's the future for large and small artist alike. Thank you so much @musformation//Jessecannon for consistently blowing my mind with your strategies and content. Looking forward to the next one!
Yoooo! Greta van fleet is from my hometown…a shit hole called Saginaw,MI!
This is so inspiring! I'm in the process of finishing up a degree in Software Engineering and I've been thinking about ways to bring my dev skills into my music marketing. I'm completely blown away. Going to have to re-watch this 10 more times.Thanks Jesse and Lee!
A lot of really cool and interesting topics were discussed here. Definitely lots to take home. @25:00 Lee mentions the Jack White song where the song would pan relative to the position of the sun on the website, he mentioned it would even pan behind you. I thought that was really cool and interesting. How do you achieve that? Can I do it on my DAW? I know panning controls the x-axis, EQ controls the y-axis, but what controls the z-axis? I’d love to achieve four dimensional sound like that.
You are a saint fr
As a developer in my real life, being in a band, and a music marketing nerd, this was amazing!
Can you make a video about marketing / creating content / building a fanbase etc tailored more towards hip hop / Rap artists please? Most of your videos are for rock and pop artists
Some many great ideas and perspective 💡 in ~60 min .. ✔️
very interesting concepts for sure
Super cool and interesting interview! Thanks Jesse!
Great, now I need to learn how to code…
Useful info but that man has the most annoying voice ever.
This is pure gold! So many cool and out-of-the-box ideas! Thanks, Jesse! Made my brain work lol
Whoa this dude made Turn! Used that thing a lot when it came out. Very cool interview, thanks a lot!
Now the volume thing is amazing
I'm going to have to do another watch of this and take notes, this weekend. Awesome work Jesse! Thanks for all this! 🤘🤘
I love all your videos.
Wait…so if I have a presave campaign where I’m doing a MERCH giveaway, I can’t say that you have to presave on Spotify in order to be entered into the giveaway? Or is that rule directly related to apps built on Spotify?
thank you!
🐐
can't wait to watch all of this, marketing is soo much harder than music it seems
2nd comment! Thank you Jesse from Musinformation
First comment 🎉❤ thanks for supporting indie acts!!