Matt Cutts discusses ranking reports.
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Yes indeed! Had this situation before: Traffic way up, sales way up, revenue better than ever – but favorite keyword is not up… Client: "But I don't rank number one for ___!"
@djpaisley
What???
Terrific Video Matt!!
Thanks!!
This is funny, why does it say aug 8 2011? and the twitter says that today was.. mmm why only 310 views? maybe they had it private? and now is public?
Any ways good video!
if you rank #3 or #5 and you get X amount of sales, how much do you think you'd make at #1 or #2? You'd get substantially more traffic, and while you may see a drop in conversion, you'll see an increase in revenue.
Thanks Matt! "Doesn't matter if you Rank #3 or #5 if user clicks through – you really care about conversions more than ranking. Pay attention to server logs, conversion rates ROI, buying process time."