Product page performance problems



In this episode of SEO Fairy Tales, Martin Splitt and Ruth Mesfun, a software engineer at Zillow, share a case study from a previous employer about mobile users dropping off of product pages which was attributed to latency performance issues. Ruth shares her experience deep diving into what was causing these performance issues from plugins, packages, GIFs, and images. Learn about which problems were quick fixes, bundle splitting, which plugins or packages contributed to the latency issues, and more!

Chapters
0:00 – Intro
0:53 – A bizarre bounce rate
1:52 – Performance problems?
2:35 – Investigating with Lighthouse
3:30 – Problematic plugins
4:26 – GIF grief
5:17 – Image loading
6:07 – Scripting your tests
7:56 – The toolbox for troubleshooting
9:39 – Packing only what you need
11:52 – Enjoying the results
13:42 – Wrap up

Case study example script: https://github.com/chrisbolin/lighthouse-example

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#TechnicalSEO #Latencyproblems #pageperformance

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13 thoughts on “Product page performance problems”

  1. Wooow. The problem described sounds so obvious and should be detected in no time without complex tooling. Using (too many) plugins make developers life easier but servers life miserable 😉

  2. You should take care about your You Tube first Google

    It might have happened to many suspended accounts that they didn't have locked phones and someone else misused their accounts and you SUSPENDED their accounts

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