How to promote your song on TikTok, YouTube Shorts and Instagram Reels effectively by creating compelling lip sync and performance videos, researching hashtags, creating POV, BTS, recommendation, collaborate and Open Verse Challenge videos, that feature lyrics or story.
Chapters:
0:00 How 30-60 TikToks Blow Up Your Song
0:49 How To Make This Easy On Yourself
2:08 Why You Shouldn’t Tease Your Song
3:16 Producing Good TikToks
4:32 How To Find The Right Hashtags To Use
6:12 Lip Synch And Performance & POV Videos
9:41 Behind The Scenes Videos
10:22 Concept Videos
11:49 Recommendation Videos
12:29 Text Overlay Videos
13:17 Understand Neighboring Effects
14:26 Music Video Clips
15:10 Collaboration Videos
Links:
► The Earworm Era Of Promoting Your Music https://youtu.be/HQZFMQFUbZw
► My 60-Day Music Promotion Plan https://youtu.be/TMbhdsB1ITM
► How To Find A Music Community https://youtube.com/playlist?list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
► How To Turn Your Music Video Into TikToks https://youtu.be/QXyRqRlwtDA
► My Guide To Promoting Your Music On TikTok: https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVTUEEcoX4uTqK4j1EnvhGs
► How To Do TikTok Influencer Marketing https://youtu.be/diWb-E6BnA4
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
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📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
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🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
Promote your music on TikTok with these tips: 1) Create lip sync or performance videos with movement, lyrics, and creativity. 2) Avoid teasing songs before release unless you have a big following. 3) Use research to find hashtags that target your niche audience. 4) Make POV videos to showcase the emotions your song elicits. 5) Share BTS videos to show your personality. 6) Create concept videos to start trends. 7) Use overlay text videos with songs. 8)Leverage neighboring effects by following up a successful video with another great one. 9)Clip scenes from your music video and play the hook over them for unique TikTok videos.
10) Look at similar artists’ TikTok pages and use their hashtags and descriptions for inspiration.11) Create 3 artist context videos to link yourself to popular artists in your genre.12) Encourage user-generated content by reposting and collaborating with fans.13) Use open-verse challenges to inspire creativity and spread your song. Collaborate with other musicians by tagging them in TikTok videos.
#musicmarketing #musicpromotion #tiktokmarketing
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Gold
Thank you man
wait but I love Tony he's so hot 😭😭😭😭😭😭
if I recorded takes for performances in different drafts on tiktok, is there a way to edit them together? like still on tiktok or capcut without posting them?
Check out my music it’s goofy af
broski just come over to our house and show us how to viral then film and edit the footage in davinci then post it for us then can you take us to the festival then hook us up with some party favors. Bro that's it! Geez
I'm at 38 monthly listeners now. I'm going to follow your advice, and i'll come back with the results 🎉
im an upcoming artist looking to grow big dope tips thank you alot
omg THANKS FOR SAYING THE TRUTH about promo pre-release. I get it it works for the big players, but I never believed in it as someone preparing my first releases. Also please dismiss the haters, not everyone is a lazy mf 😌
awesome man, thank you very much
min 5 idea is isss WOW I mean i'll follow u immediately
Great video and information, thanks for posting.
CHECK OUT MY MUSIC ITS THEEMERRMONEY0
CHECK OUT MY MUSIC
I love this😂😂😂
Jesse! Why wouldn’t we use our band account to like and comment on the music posts we’re seeing?
I’m wondering what I should be watching and doing on my band account?
Don’t I need to engage?
This video is outrageously good. Wow.
How will promoting on Tik Tok increase Spotify numbers? You can't add a link to send them to Spotify. So you have to just hope they like it and search for you on Spotify?
Fuck them negative comments💯💯💯 Thank you for giving us this game Jesse🤌🏾🤌🏾🤌🏾
Is my music hard ?
Thanks for this. I wish I could say content was my biggest struggle but it’s really phone space!
1) even saving drafts to any of these apps still uses your phone space. So filming in advance is a waste for me.
-uploading videos to cap cut for desktop editing takes literally an hour per clip. Canva is the same problem, I get an error message more than not.
2. You’re right about the hashtag part, def helps. I have had a video or 2 do even better without any hashtags at all though.
3. The lip sync videos are where it’s at right now! Fans love those. I’ve had fans ask about putting the lyrics on my videos. I want to use an AI app because editing that by hand takes forever! …again, another app draining phone space, even with me paying for extra storage.
4. My POVs haven’t done very well. Playing guitar always does tho.
5. I need to try the comparisons to other artists videos. I haven’t done that yet.✅
6. I’ve done the video with lyrics on the overlays. They did okay but I think it’d be worth it to do a few more.
7. Thanks for the Landscape to tiktok apps! I was wondering how to do a better job of that. I’ve just been posting squares.
✅8. I def need to do the duet/reaction to my fan made videos! I didn’t think of that, thanks!
✅9. Need to do an open verse challenge. I’ve done well with videos where I add a guitar solo to popular songs that didn’t have guitar.
10. My easiest collabs are interviewing other artists locally at events or networking things. Everyone loves talking about themselves & will repost which exposes you both to each others audience.
We clearly can’t just be artists ever again lol we’ve got to be professional video editors, marketing departments, & in lots of cases, clowns!
Anyways, not complaining just empathizing with other artists I know are dealing with the same issues. We really have to just have fun creating in multiple ways.
I will make a video & shout you out once I try out the tips you’ve shared in this video 🙏🏾
I put a video of a cat it gets tons of likes and I put the same video with my music playing it gets no likes. When people figure out your pushing a song they just ignore the video
Subscribed as soon as you called me an ungreatful bastard haha love it mate <3
None of the artists i follow have tiktok 🥲
VIDEOS TO MAKE:
5-10 vid.
On first two weeks
1. Motion
5-10 lip sync,: outisde, inside, from live performances.
Motion/dancing/cut beewtween different performances.
2. put lyrics on the screen
3. Write Stories bout your song: put text on a video
4. Write POV and then smthg funny, silly, insightfull. It Can go on a video of others, mine, a meme (video doesn’t need to have a ton of motion or lyrics spelled if there’s a compelling caption)
5. Show off outfits lol
BEHIND THE SCENES BTS
5 videos
Put lyrics, put story/context on
Caption” what I do when I’m not in a studio”
Be voulnerable/funny
What I do with my life: making a song video out of photoshoots, dancing classes, going to pool, mall?,
Physically show what happens in my real life
Just hanging out
Do a tour around my house or smgh
CONCEPT VIDEOS
5-10
Study tik Tok and aim to create videos users would like to imitate
Take lyrics and make scenarios in your videos that ppl will want to make similar to mine
Three types of artists for ex, show me your variants!
Try taking lyrics of my song and make scenario that could be replicated
When I see other artist doing it, take it and see how I can
CONTEXT VIDEOS of other artists
3x
Insert yourself into a context of a hot album
Compare yourself to artist in my comunity
Tag 1-5 of the artists and
Hastag your microgenra
Don’t forget movement
OVERLAY TEXT VIDEOS
1-2
Don’t think it, make it
Shots of nice sceneries: envado, storyblogs, artlists, pexils, dali2, unsplash
Overlay my text or story on them
You can do memes
MAKE VIDEOS OUT OF YOUR MUSIC VIDEO
REPOST;
STICH
PAY USERS TO DO STUFF ON YOUR HOOK,
IF SOMEONE COMMENTS smthg cool MAKE TT ON THAT
Collaborate, stich users that does a free verse on my song
WHEN a video makes good reach, upload a nice looking video
any advice on if using an artist name for a hashtag is a good choice?
so sad, because I'm so not interested in making any videos. for example all the tiktoks are shown in this video are so dull and cringe, they add 0 value to anything. all I wanna do is make music, but I know it's not enough. being a musician is 0% about music nowadays. so depressing.
HOW DARE YOU CALL US BASTARD
Dude your content is so valuable! Thanks for being a bleeding heart in the music industry and sharing your knowledge freely!
Man I just want to make music. This is all too hard.
WHY IS BRO SO FUNNY 😂😂 roasting us while educating us at the same time 🙏🏻I LIKE HIM
5:04 saoirse dream cameo
One day I’ll be famous
Lmao people are so rude, damn.
Anyway, thanks for the tips 🤙
In the game.
I guess I'll never be successful since I never want to make a tik tok.
hearing somebody so smart mispronounce niche is so reassuring
Thanks
I'm an ingrateful bastard really pleased to discover your work 👌😁
How do you recommend getting presaves without teasing the song?