Maximizing Musicians Views on TikTok, Reels & Shorts



Music Marketer Jesse Cannon shows the secrets to success on TikTok, Shorts and Instagram as a musician!

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👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/

0:00 The Power of Repetition on Short Form Apps
00:40 Creating Spectacles to Capture Attention
01:26 Platform Differences and Algorithm Insights
03:01 Effective Use of Hashtags and Replies
05:02 Budget-Friendly Tips for Indie Artists
05:49 Engaging Content Strategies
06:36 Timing and Audience Engagement
07:23 Introducing Yourself to New Audiences
09:37 Avoiding Spam and Building Bonds with Fans
10:35 Handling Negative Comments and Mental Health
11:05 Teasing Songs for Musicians with Small Fanbases

#musicmarketing #musicpromotion

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29 thoughts on “Maximizing Musicians Views on TikTok, Reels & Shorts”

  1. Yo big dog. My goal is to blowup on IG for starters as an artist/producer. I don't want to spread myself too thin so I figure I'll put most of my effort on IG and then just link to a few secondary pages such as Spotify and YT from there where Ill spend less of my efforts but at least have a presence there. Can you advise on if this is a reasonable idea and how to grow and monetize it the fastest? What growth strategies would you recommend for this specifically as well as monetization strategies?

  2. Thanks Jesse. I think you have the best content. Btw, I remember hearing your name BACK in the day. I'm assuming you're the same Jesse Cannon that used to record local punk bands in NYC/NJ

  3. hey jesse been implementing your strats for a min and love the vids dude! I was wondering if you have any advice on paying for promos on tik tok? I've heard some people say it's not worth it & some even say it hurts you long term because tik tok "learns" that you'll pay for it?? I guess same question with reels too but it seems more useful from what I've seen

  4. Jesse!!! What makes a hashtag niche? And are the parameters different on TikTok/Instagram/Youtube?

    We make a 90s sounding grungy type of rock music. We use hashtags like “neogrunge” that have fewer than 1,000 posts. Is that too small? WHAT MAKES THEM NEICHE??? Thanks in advance

  5. Hey Jesse, i have album ready to release, and some singles. Do you think dropping the album, and one single, then following up with your 12-18mo singles plan would be a good idea? I want to drop the album really bad, and i think having it up as something listeners can binge may be a good idea. The album is chorus-less so its really not made for promo, which is why i thought a sort of silent-drop on the album and then promo for catchy singles would work. Let me know your thoughts on this if you can Thanks

    MAX X.P.

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