Maximizing Musicians Views on TikTok, Reels & Shorts



Music Marketer Jesse Cannon shows the secrets to success on TikTok, Shorts and Instagram as a musician!

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0:00 The Power of Repetition on Short Form Apps
00:40 Creating Spectacles to Capture Attention
01:26 Platform Differences and Algorithm Insights
03:01 Effective Use of Hashtags and Replies
05:02 Budget-Friendly Tips for Indie Artists
05:49 Engaging Content Strategies
06:36 Timing and Audience Engagement
07:23 Introducing Yourself to New Audiences
09:37 Avoiding Spam and Building Bonds with Fans
10:35 Handling Negative Comments and Mental Health
11:05 Teasing Songs for Musicians with Small Fanbases

#musicmarketing #musicpromotion

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29 thoughts on “Maximizing Musicians Views on TikTok, Reels & Shorts”

  1. Yo big dog. My goal is to blowup on IG for starters as an artist/producer. I don't want to spread myself too thin so I figure I'll put most of my effort on IG and then just link to a few secondary pages such as Spotify and YT from there where Ill spend less of my efforts but at least have a presence there. Can you advise on if this is a reasonable idea and how to grow and monetize it the fastest? What growth strategies would you recommend for this specifically as well as monetization strategies?

  2. Thanks Jesse. I think you have the best content. Btw, I remember hearing your name BACK in the day. I'm assuming you're the same Jesse Cannon that used to record local punk bands in NYC/NJ

  3. hey jesse been implementing your strats for a min and love the vids dude! I was wondering if you have any advice on paying for promos on tik tok? I've heard some people say it's not worth it & some even say it hurts you long term because tik tok "learns" that you'll pay for it?? I guess same question with reels too but it seems more useful from what I've seen

  4. Jesse!!! What makes a hashtag niche? And are the parameters different on TikTok/Instagram/Youtube?

    We make a 90s sounding grungy type of rock music. We use hashtags like ā€œneogrungeā€ that have fewer than 1,000 posts. Is that too small? WHAT MAKES THEM NEICHE??? Thanks in advance

  5. Hey Jesse, i have album ready to release, and some singles. Do you think dropping the album, and one single, then following up with your 12-18mo singles plan would be a good idea? I want to drop the album really bad, and i think having it up as something listeners can binge may be a good idea. The album is chorus-less so its really not made for promo, which is why i thought a sort of silent-drop on the album and then promo for catchy singles would work. Let me know your thoughts on this if you can Thanks

    MAX X.P.

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