Jesse Cannon and the band HEALTH explore the successful strategies they used to grow their fan base in a unique genre. The band’s creative director and bassist share tailoring their music to their audience, using non-traditional means like Steam and YouTube for marketing, and creating meaningful connections with their fans. They also discuss identifying and understanding their core fan base, the importance of collaborations, and their innovative release and promotion of their new record, Rat Wars.
00:00 Introduction to HEALTH
00:59 The Power of Collaborations and Remixes
06:06 The Importance of Understanding Your Fans
10:57 Health’s Innovative Use of Video Game Platforms
13:30 Health’s Successful Use of YouTube
Become a member to see the full interview and get access to cheat codes, artist breakdowns and my insights into the latest marketing techniques as well as a back catalog of videos with music business wisdom:
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Links:
► HEALTH YouTube – https://www.youtube.com/@_HEALTH_
► HEALTH Full Interview – https://youtu.be/rQxMz8pL0JU
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📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
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⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
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do one on The Hellp. would be a fascinating case study
Health is one of the greatest bands of all time. Not biased I swear. 😇
To watch the whole stream with HEALTH and learn how they marketed RAT WARS go to the linked video here. https://youtu.be/rQxMz8pL0JU For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams right now. You will probably love this video if you are looking for that JOIN HERE! https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
bro "Dependacore" LMAO how do u even know that term
Great Video. What is your recommendation for the best database or resource to use for music marketing research?
HEALTH has been blowing up lately in my feeds, this was such an insight to watch as an upcoming artist – thank you Jesse!
No time for hatin' when your Perterbatin'
This is cool and all but don't seem like it's applicable for non world famous artists.
Great video! The band is still suck ass emo though. LOL
It's cool to see the cohesion of these elements of marketing. Much appreciated, Jesse!
what do you thinkof distrokid ultimate vs musician plus? do you think it's worth it?
much thanks for your work
I was so happy to see you on their livestream the other day! And like I commented previously I'm always impressed by how HEALTH is somehow linked to everything I like/watch 😂
Jesse, can I hire you to write about my music please?
HEALTH lost a fan with me. It's too stupid for me, it's impossible for me to care about something this dumb. I used to have alot of respect for them.
getting the furries on board was also a bonus
I heard about this band from Max Payne 3 and been a fan since.
Inspirational video🙌
music love – PREXENTS #prexents
Thank you ❤
Great video! Pre 2020 my old Denver based band was giving out condoms at shows with our logo, and we were called "Too Many Humans" so it was on brand lol.
…what is a "deck"?
You are a genius. I expect nothing less from the master marketer. Love your content, it has all been worth it!
Jesse is so close to gettin my $5 a month
Great topic as always, thanks for the video, Jesse