In the sixth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Lily Ray (SEO Director, Path Interactive) discuss if more content is always a good thing for SEO or not.
Specific timestamped topics discussed:
Updating the same type of content each year vs creating new one (00:00)
Introduction to the episode (1:07)
How much content should I have and to what extent does this help my performance? (1:52)
Does having a blog / producing new content help my performance on Google? (03:02)
Updating older pieces of content (04:00)
Is there any way that Google tells us if thereโs โtoo much contentโ or maybe that content is underperforming? (04:40)
Underperforming content and the overall trustworthiness or authority (05:36)
Grouping and consolidation of oneโs content (06:19)
Is word count a ranking factor? (08:07)
Specific keywords and word count (8:39)
Auto-generated content & canonicalization (9:32)
How does Google determine duplicate content? (11:35)
Documentation mentioned in this episode:
Quality evaluator guidelines โ https://goo.gle/2RclxGG
Watch more SEO Mythbusting episodes โ https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central โ https://goo.gle/SearchCentral
#SEO #GoogleSearch
source
Please don't lie my competitor's AI-generated content consistently outranks my high-quality, manually-crafted blog posts on Google.
Great discussion and topic. Love to hear from Lily. So much knowledge and experience. ๐
Thanks for informations, but, now? After 3 years? Whats matter? It seem like, it's all the same, and we Simply don't know. Thanx for your work, it is so precious.
Thanksss
Very informative and practical video to watch and learn from ๐๐
Best information about google search it's most valuable for google user, lily roy has best experience to inspire the people.
I used to have 300 blog posts – Then I removed 150 of them. some not working well, some were expired as a date. And now 150 of my remaining articles are giving me same but more traffic – Its really Awesome
You've cleared my confusion. Great sharing!
Hi Martin, how important is brand authority when it comes to ranking?
Great video. Google serves up pages. If those pages are alone in a book of otherwise disrelated pages, no bueno. Enough pages relevant to a subject is important. A โpillar postโ or whatever term you give it, surrounded by supportive ontopic subpages is important. 1 article doesnโt make an authority. And an authoritative, expert, and trustworthy person/site in any industry is prolific. How long is a book? How many chapters does it have? How many books are there on any given subject?
Superman
It's hard to concentrate on what are you telling because of your hair.
FRENCH SUBTITLE
The best video on the topic "Is more content better?" that I have seen to date and more importantly "Lily Ray" does an excellent job of asking key questions that are often asked in SEO forums. "Martin Splitt" is direct and to the point and seems very comfortable answering Lily's questions. Bravo!
The quara & reddit has higher rank then any other blogs due to huge number of editors.
These are all the questions that have been keeping me awake at night.
I like the purple head guy. he is smart. He should work in Google.
Seems that Google has missed on original content in South East Asia.
Thailand and Vietnam are full of copied content.
How do you treat that #google #googlewebspamteam to keep a fair game?
We would say that creating content will only add value to your site and SEO if it is useful for the user. Everything you produce should help to inform the user. So in response to the title of the show, more content will only be better if everything published is of value to the reader. As stated, there is no point in creating content just to update your blog every week if you are offering nothing new to the conversation.
I feel bad for Lily, she wants to find answers for us, but pretty much what Martin from Google is saying is "all depends" "maybe" "it could be considered duplicate content or it could not" "it all depends" basically it depends on your website and Google's super-duper algorithm that will make that determination. ๐ Many variables are included. I guess it is good in the sense that we just have to focus on answering real questions and providing valuable information and not trying too hard to rank high by filling up our content with tricks & keywords. Ok. Can work with that. Thank you Lily for trying to get some real answers for us all. ๐
Never thought I'd hear anyone from Google say that having a blog is not necessarily helpful. @3:00
Given the fact that the most significant number of Google searches are being being routed to various blog posts, this has to be the most outrageous statement anyone from Google could possibly make.
If more content isn't better then why make a video called "Is more content better? SEO Mythbusting
"? (smh)
Obviously, websites and YouTube Channels grow like crazy, when they create new and relevant content.
Fire the Amish My Little Pony Fan, please. xD
Wow, I actually disagree on the point of not writing for the sake of writing. In my own experience, updating my blogs often and frequently really helps SERP rankings. When I don't blog as frequently, I get less new visitors. It's just a fact. However, recently, or in the last couple of years, high quality of the new content has been more important than earlier. Still frequency matters.
Having more content on a page does not matter what matter is how much subtopics of a topic are you covering on a single page and if that content try to answer all the queries by a concerned user.
One question about duplicate content: how to solve this situation? redirect , canonical, delete?
First 15seconds has perfectly answered my question. Thank you ๐
Will conservative content get you de-ranked??
Glad you answered to this most famous and mysterious SEO Myth about content length.
Thatโs the shittest haircut Iโve ever seen on a woman
Surprisingly very useful episode! Thank you very much!
Lily Ray's mannerisms remind me of January Jones as Betty in Madmen. Just saying.
We don't rely much on SEO ourselves. Still feel its a solid strategy. Good points. Will make sure to apply them down the line!
when switching to https… how do u avoid duplication? I've 301d to but I still have the problem.. do I just add more backlinks?
Great questions from Lily.
Good stuff, thanks
haha don't be the school kid ,' furthermore' . GREAT episode!
I really enjoy this talk, thank you for the enlightenment
No-doubt a great piece of information provided in this video. But, I always read that Content is king and long-form content is always better than short-form since voice search is taking over so the percentage of getting visible on voice search queries, long-form content is perfect. But now in this video concept is a little different. John Muller words and these video series have contradicted I think so. My mind always gets double minded after watching these series.
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Wow, I already saw Lily Ray in another video.
Regarding duplicate content, what about e-commerce websites that have shared product catalogs with the same descriptions and photos that appear on more than 100 websites selling the same products? I have always view that as duplicate content with no real benefit for those e-commerce websites being found in search results.