How to use internal linking for SEO



Internal links are important for users to navigate between content and pages on your website. In this episode of SEO Made Easy, Search Relations Advocate, Martin Splitt, discusses 3 tips for helping your website visitors and Googlebot navigate your website. Watch along and discover how you can optimize internal links for SEO.

Chapters:
0:00 – Episode preview
0:26 – Intro
1:09 – Why are internal links important?
2:05 – Internal links & Googlebot
2:32 – Use proper HTML references
3:06 – Use meaningful anchor text
3:35 – Summary

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Speaker: Martin Splitt
Products Mentioned: Search Console – General

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33 thoughts on “How to use internal linking for SEO”

  1. Great video! Internal linking is such a powerful tool for SEO. Here is a quick recap of the key points:

    -Helps search engines understand your site structure
    -Distributes page authority throughout your site
    -Increases user engagement and reduces bounce rate
    -Supports the creation of a logical content hierarchy

    Keep up the fantastic work, and thanks for sharing these valuable tips!

  2. Can Gemini help find tools for internal linking? Are there any tools out there can automatically add or tell you where to add the internal links but also knows your whole website so it adds good internal links that will add to SEO?

  3. @GoogleSearchCentral You should make the videos on Broad Core or any updates you made in Google Search as well instead of just giving the documentation and tweet alert.
    Cause you can explain it well about your system and changes you made than other users.

  4. Do you have a video or series on how to approach rebuilding a sites' architecture and limit SEO drop off in the process? My client's site Nav/Links/everything is a mess and I'm trying to decide between rebuilding from scratch, or slowly patching it up over the course of 12+ mo.

  5. So πŸ€”πŸ€”πŸ€”πŸ€”πŸ€”πŸ€”πŸ€” if I don't want Googlebot crawling certain key links on my site, but I still need to have those links, can I use the methods listed here as bad practices? For example, if I need to link an about page in a paragraph, is it a good idea to do it with JavaScript? Nice tut as always!

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