How to do Keyword Research for Google Ads — My $73M Formula

🔥 FREE 30 MINUTE GOOGLE ADS PROFIT REVIEW:
https://josiahroche.co/book-meeting

In this video, I show you how to do keyword research for Google Ads using a simple notepad and Google Keyword Planner. I start by picking a landing page, then I pull keyword ideas that match the real products or services on that page.

You will see how I pick a keyword based on intent first, then search volume, and only then cost. I also show how I build a keyword list plus a negative keyword list so ad groups do not overlap and you do not pay for the wrong click. If you have ever opened Keyword Planner and felt lost, this will make it feel obvious.

THE SOPs BEHIND $100M+ IN CLIENT REVENUE:
Grab the notepad template for my $73M Formula on how to do keyword research for Google Ads
https://www.skool.com/theconversionclinic/about

⏩ Skip to Section
0:00 Intro, what you need, and why this is simple
0:38 Structuring the notepad, list of keywords and negatives per ad group
1:23 Using Google Keyword Planner, setting location, and getting keyword ideas
1:55 How I choose a keyword, intent first, then search volume, then cost
3:01 Negative keywords to block cheap leads and stop ad group overlap
4:32 Why you will never get the perfect keyword list on day one
4:38 Family law example, separating certain keywords so ads do not clash
6:04 Mattress example, splitting sizes so your search results stay relevant
7:55 Optimising over time using search terms, not guesses

📺More videos from The Conversion Clinic
How to Choose Keywords for Google Ads (What $400K in Wasted Ad Spend Taught Me): https://www.youtube.com/watch?v=b8WFisJqQm4
What Is Phrase Match in Google Ads? (15,000 Accounts Say It Has Higher CVR!): https://www.youtube.com/watch?v=7keKoj1UbTk
How to Use Negative Keyword Lists in Google Ads (Save $1,000s on Wasted Clicks): https://www.youtube.com/watch?v=BVtAURksHMI

📚 Related resources
What is Phrase Match Keywords Google Ads? 3 Types in 2025: https://josiahroche.co/blog/phrase-match-keywords-google-ads/
How to Avoid Keyword Cannibalisation in PPC – Stop Burning Money: https://josiahroche.co/blog/keyword-cannibalisation-ppc/
Paid Search Strategy: 7 Proven Plays to Spend Less and Convert More: https://josiahroche.co/blog/paid-search-strategy/

❓FAQs
Q1 What is the fastest way to do keyword research for Google Ads
Start with the landing page and write down the exact services or products on it. Then use Google Keyword Planner to expand only those terms. This keeps your Google Ads keywords aligned with real intent.

Q2 How do I use Google Keyword Planner without getting overwhelmed
Ignore most of the data and focus on keyword ideas that match the page and show buying intent. Use Keyword Planner for direction, then rely on search terms for clean up.

Q3 What matters more, search volume or intent
Intent matters more than volume almost every time. A lower volume keyword can outperform a bigger one if it matches what the searcher wants right now.

Q4 How many keywords should I put in one ad group
Enough to cover one clear theme, but not multiple services. If the keywords need different ads to make sense, they belong in separate ad groups.

Q5 What is a negative keyword and when should I add one
Negative keywords stop your ads showing for the wrong searches, like “free” or unrelated services. Add them as soon as bad search terms appear in your Google Ads account.

Q6 Why do you separate keywords like divorce and family law
To stop ad groups competing and to keep ads tightly matched to the search. I block the other service as a negative so each keyword stays in the right place.

Q7 Should I use broad match when doing keyword research for Google Ads
Broad match can work if you watch search terms closely and add negatives. If you are newer, phrase and exact usually keep the keyword list cleaner.

Q8 How do I optimise keyword research over time
Keep the structure, then improve it using real search terms. Add negatives, promote winners, and treat keyword research as an ongoing loop.

👍 Subscribe to The Conversion Clinic: https://www.youtube.com/@UCVRlMfP4z96xZNyoaEU_VGg

🌐 Connect with me
☑ Website — https://josiahroche.co/
☑ LinkedIn — https://www.linkedin.com/in/josiahroche/
☑ Instagram — https://www.instagram.com/josiahroche.co/
☑ Podcast — https://open.spotify.com/show/2S4f67HNYsjuCKPUcq1yO7?si=9f536af2fed24e34&nd=1&dlsi=5ef3e155581a44bc
☑ TikTok — https://www.tiktok.com/@jrrmarketing

#HowtodoKeywordResearchforGoogleAds #KeywordResearch #GoogleAds

source