Music Marketer Jesse Cannon offers a comprehensive guide for musicians looking to leverage TikTok, Reels, and other social media platforms to promote their music effectively. It emphasizes the importance of creating a ‘circle of content’ through collaboration with other artists, friends, and fans, by engaging in actions like replying to each other’s posts, creating duets, and making video replies. The video highlights several strategies to enhance visibility and engagement with one’s work, including leveraging algorithmic behavior on platforms like TikTok by participating in conversations, creating short form content cross-platform, and initiating collaborations even with small scale artists. It also suggests utilizing ‘micro genre’ tags for targeted audience engagement and provides actionable steps for musicians to get started with these tactics, even with a small following.
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00:00 The Struggle of Getting Your Music Heard
00:44 Building Your Community: The Key to Success
01:36 Mastering the Circle of Content Life on TikTok
03:08 Expanding Your Reach: Collaborations and Algorithm Hacks
04:54 Leveraging YouTube and Beyond for Music Marketing
08:21 Starting Small: Growing Your Audience from Zero
10:36 Wrapping Up: The Power of Collaboration and Understanding Algorithms
►How To Find Community For Your Music & Get Your First Fans – https://www.youtube.com/playlist?list=PL0i-5Ujnd4VXrRdWJoqYgaAhwMY_HHa6s
►Music Stax – http://musicstax.com
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
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🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
#musicpromotion #musicmarketing
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had to rewatch this for the gems thank you Jesse 🙏🏽💎📝
FOMO Patrol
so what ur saying is i need to have either a community or money
this is a random question and idk if this really matters but would you suggest a new new artist create a seperate Instagram music page and start new? or can we start posting from our personal instagram that we’ve had for years?
I prefer the “Tub Girl” of content
Damn talk about sticking a video landing.
I gotta say, I clutched my pearls and had to avert my eyes during the human centipede part😂. Great vid as always; I really appreciate you.
These videos are awesome, thank you jesse
Jesse telling me don"t google the joke if I didn't understand.
me *fighting the urge*.
guess who won?
Great video! I've searched your videos and YT in general, but I cant seem to get the micro genre to show up on musicstax. Im even entering Two Shells, and I cant get to the page you have at 09:17 that shows 'experimental clib' 'grimewave'?
Why do I struggle 🙁
thanks for the info amigo
I like how it cut to an ad right when you said "MURICA!" 😂
Probably your strongest intro to date LOL these edits and references are killin me! I need to do this again. I did this last year and it worked but it was just by chance. I need to start this again. Greate video Jesse!
Jesse, what do you think of submithub? I swear i heard you talk about it before but I can’t find the video
Epic video… no bullshit and full of insights🤘
I thought the human centipede vid was funny 😂 This is good stuff! Thanks Jesse
So content circle jerk… Got it
Thanks!
What's the website where you checked the micro genre of Two Shells? I think I heard Music Stacks?
Does this work as well for the IG algo? We tend to get more engagement on IG!
Ah found it, I dont see the genres on musicstax tho
Whats that music stacks site?
Bruh, you said you were going to be doing a video about how Nic D is an idiot. Now you're making videos stealing his advice. Lol
A lot of gems in this one! And heaps more in his membership videos!!! 🔥
what do i do if none of the artists i like blew up on tik tok or reels, and i think that all the ones that did r kinda corny n the content surrounding their music comes off cringey, gimmicky, and mind-numbing?