Music Marketing Strategist Jesse Cannon dives deep into the evolving world of music marketing, highlighting the most effective strategies for musicians to build a fanbase in 2025. Discussing common pitfalls artists face, how to navigate scams, and the importance of appealing to algorithms without compromising artistic integrity. Learn how to effectively release singles, leverage platforms like Spotify and YouTube, and utilize social media for maximum impact. Whether you’re an indie artist, DIY musician, or on a major label, these tips will help you navigate the music industry landscape and grow your fanbase. The video highlights the role of platforms like TikTok, Spotify, and YouTube, and explains their algorithms’ inner workings for better music promotion. The video also explains how engagement within your community can boost your growth and visibility.
👨💻 Become A Member And Get Next Level Fanbase Building Techniques for $5 A Month https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📩 Read my dissections of the artists blowing up where I show their secrets for $5 a month: https://musicmarketingtrends.com
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
► Take The Biggest Listening Survey Of 2024: https://forms.gle/QBGySx4D5tg7AS1M9
Going Deeper In This Video:
► Who is Jesse Cannon? – https://youtu.be/qdR9YWUfgcw
► How To Get Your Music Noticed – https://www.youtube.com/watch?v=HHQLN5nuapc&list=PL0i-5Ujnd4VXrRdWJoqYgaAhwMY_HHa6s
► How To Blow Up On Spotify – https://youtu.be/Ir-6fzeD3L4
► How To Blow Up On YouTube https://www.youtube.com/watch?v=LiXfyLLwqS4&list=PL0i-5Ujnd4VVWCg92zBkDqE1UUAxRfbsc
► Minimum Viable Videos – https://www.youtube.com/watch?v=qZarm87ZDp4
► My Video On Finding Community – https://www.youtube.com/watch?v=HHQLN5nuapc&list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
► How To Tell Stories Around Your Music – https://www.youtube.com/watch?v=qpEMwX0AG5I&list=PL0i-5Ujnd4VXw3t0LjFhWER4rx0UmWVgL
► Collaborations, Features, Remixes & Split Releases – https://youtu.be/DKGj6NNSjDE
► How To Get The Algorithm To Connect You To Other Artists https://youtu.be/tW4QkpNXGoc
► How To Get Your First Fans – https://www.youtube.com/watch?v=S3ToCi_i6XQ
► How To Get On The For You Page – https://www.youtube.com/watch?v=V-gJ7eugWU8
► Use Tribly To Collect Emails, Texts & Pre Saves – https://www.youtube.com/watch?v=pnW0rvNk4l0
► How To Blow Up On TikTok in 2024 https://www.youtube.com/watch?v=omKZ-9HUHh4&list=PL0i-5Ujnd4VVTUEEcoX4uTqK4j1EnvhGs
► Cheat Codes For Different Genres of Music https://youtu.be/MiuywJj5b1Y
Video edit by: @parker.premiere on IG
Links:
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
📩 Music Marketing Trends Newsletter: The fastest growing newsletter in the music business https://musicmarketingtrends.com
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/TYdeBzHPmg
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
00:00 The Changing Landscape of Music Marketing
02:13 The Importance of Algorithms in Music Discovery
03:30 Effective Single Release Strategies
05:44 Building Relationships with Fans Through EPs and Albums
07:40 Leveraging Spotify for Maximum Exposure
11:09 The Power of YouTube and Music Videos
13:45 Collaborations and Algorithmic Benefits
16:31 Community Engagement and Networking
18:45 The Role of TikTok, Reels & Shorts in Music Promotion
23:41 Authenticity and Social Media Strategy
25:31 Genre-Specific Cheat Codes for Growth
26:36 Conclusion: Next Steps to Level Up Your Music Career
#musicmarketing #musicpromotion #advancedmusicmarketing
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If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Royel Otis, Pluko, Dasha & many more blew up. https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
I look forward to this video every year
Not gonna lie, I got off the whole 'engaging with social media and trying to promote my music' thing for half a year.. But now I am feeling up for it again, coming back to your channel and still finding some really useful advice helps so much to motivate me to NOT stop next time I feel down about it!
Thanks for your ongoing, fun, and consistent content my guy. It doesn't all apply for me but I will always watch for the value. Total rube question though. (I'm not trying to accomplish what your normal viewer base is I don't imagine) but just for kicks – should I be linking my spotify artist discography playlist or just my spotify artist profile in my IG profile?
I make reels from time to time and I can definitely always get a conversion or two out of each one. But I also think spotify free doesn't roll one after another unless its on a playlist. Appreciate the cut of your jib homie.
No excuses now, folks. All the free tools. Let's stay real, do the leg work, and build fan bases in 2025.
🐲
But Jesse I always click like on the capybara pages too
awesome fucking video jesse. thanks man!
Thanks Jesse! Feeling pumped for 2025 🤘
Thank you
Sick Sophie sweatshirt!
Wow Jesse,
Great video on delivering going from 0 to 1,000,000 in 2025. 👏 😎
I know all of us musicians just want to put our art out there, be heard, & make an impact.
🎼 🎵 🎶 💥
So thank you for being of help to us in doing that…
Personally, I’ve been sitting on the sidelines far too long being a perfectionist as a solo artist.
(So far, I have one original song acoustic performance music video out; & an archive of a life times worth of work of music I’ve been sitting on)
So if not now when,right?!-
I’m ready to show up this year publicly! Are You All Ready?!
🏟️ 🎤🎸⚡️
One of your biggest take aways was participating and being part of the music community.
So I’ll start here! …
With all of you watching this video & reading this comment.
All of us here are music artists who just want to learn, grow, & become are best selves for the world – thank you for helping facilitate this community of passionate musical artists pursuing the path, Jesse.
For anyone reading, really watch Jesse’s video to the end; then check out the links he has associated with the video to go down the rabbit hole. 🐰🕳️
Let’s all actually do this, show up in 2025, & make the world a better place because of it.
😊 🌎
👅
~Matthew McClure
MMMcClure
That sneaky pdf dis was mint, well played 🤣🤣🧙🏻♂️
I find the guy talks and talks, each 3 seconds a video effect or a meme behind, but he doesn´t give absolutely any formula or concrete tip all in all. When he speaks about the algorithms, he says nothing new that the majority here doesn´t know already. I am still trying to get what he is trying to say but most things are unapplicable if you don´t have enough subscribers in your channel.
Jesse Cannon: anti-grifter
🔥 👏
2:28 ur speaking directly to my soul wtf 😭
hey jesse, thank you for the advice. That's insane! What's your opinion of this music video?
https://www.youtube.com/watch?v=JZ2UGSwW59k
Great advice, doing it is hard though for a small cover musician like me, and I'm still too anxious to come into tiktok
This is good stuff, and very appreciated. Thank you!
Thank you for your service Jesse!
Your channel was the first one that started getting me thinking about what comes after releasing the album. It actually led to a really great release and year for my band The Funeral Procession. Some thing I want to add that we have had success with on youtube especially is posting shorts and NOT sending alerts on the upload to our subscribers. It's under license section you just unclick the alert subs. The idea is that the algorithm alerts your fans and if you have a few dead channels it will kill you in the algorithm. If you alert no one it simply presents it to active viewers and in our case it has led to some really great growth in our channel. Best of luck out there anyone who can use that info to grow their channel and feel free to use this Jesse if you were unaware I learned it from a programmer channel talking about algorithm the guy's name is Thor if you want to look him up.
The age of AI isn’t actually gonna hurt us, it’ll make it painfully obvious the real people that are actually putting in work. All the AI content is so blatantly obvious and garbage TBH! From blogs to generated videos
You got any cheat codes for reggae bands?
lets get go guys! lets get our music heard in 2025 and gain some fans
dj khaled another one
Great videos man. Keep going