How Musicians Choose A Merch Platform To Make Money Off Your Music // MUSIC MERCHANDISE STRATEGY



In this video, I discuss how to choose platform to sell merch for your music and how to view it depending on whether you have zero fans, hundreds of fans or thousands of fans. I break down:
► How to set up a merch store for free that makes you money
► How Print On Demand POD merch printing helps musicians who don’t yet have fans
► How Shopify, Big Cartel, Printful, Limited Run and Bandcamp help musicians.

Bandcamp – http://bandcamp.com
Big Cartel – http://bigcartel.com
Printful – http://printful.com
Manic Merch – http://manicmerch.com
Limited Run – http://limitedrun.com
Shopify – http://shopify.com

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In this insightful YouTube video, we embark on a comprehensive exploration of the nuanced process of choosing the ideal platform for selling music merchandise, tailored to your fanbase size. We provide actionable insights and practical strategies to help artists, from those starting with zero fans to those boasting hundreds or even thousands of loyal followers. The video elucidates the steps to set up a cost-effective, profit-generating merch store, delving into the benefits of Print On Demand (POD) merch printing for emerging musicians who are yet to build a substantial fanbase. Furthermore, we offer a detailed comparison of prominent platforms such as Shopify, Big Cartel, Printful, Limited Run, and Bandcamp, showcasing how they cater to the diverse needs and aspirations of musicians. If you’re looking to monetize your music and engage with your audience through merchandise, this video is an invaluable resource to guide you through the merchandising journey.

#musicmarketing #musicpromotion

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38 thoughts on “How Musicians Choose A Merch Platform To Make Money Off Your Music // MUSIC MERCHANDISE STRATEGY”

  1. This video seems really helpful for me and I like the way you’re breaking this down for those who have 0 to 50 fans or so. I had GoDaddy for a long time, but had trouble trying to figure out the whole merchandising thing. I think they have a merchandising store now, but haven’t looked into it. I ended up paying a lot for something I didn’t really use much of. I got onto YouTube trying to think of what would be the next best thing and a lot of people are saying Shopify. What I’m worried about is spending $30 a month and not making more than $30 a month.. I don’t know I just want this to work and not pay a lot of money. I’m thinking of bandcamp or Bandzoogle or whatever that doodle/zoodle thing is and using Printful to help out. I have a lot of creative ideas but want to find the right route. Thanks for your help.

  2. Thanks for the great video Jesse. I looked into Shopify, and at this stage as someone who has only a dedicated local fanbase, this is a huge outlay for us – add to this that we are in Australia, and these options seem to be out of our reach. Drop shipping seems to be much harder for the southern hemisphere in regards to international shipping, returns etc. How about Cargo as an interface? Its much cheaper than Shopify, looks amazing and also easier to manipulate in terms of looks if you want to. I can easily fulfil the orders between this and Bandcamp, is this a better way to go at this stage, and then upgrade as we need it? Thanks again 🙂

  3. Hi, I love your channel! Have you heard of Tunepipe? I'm doing some marketing for an artist who is using Tunepipe for their merch store and for future funnel building. I'm honestly not sure what to think about Tunepipe yet… if they had an integration with Printful that made each merch order feel more automated, I think it could be a great tool. Just curious to know if you've heard of Tunepipe and what you think about it. Thanks!

  4. Always amazing, I'll take a chance at being the lousy contrarian here hoping Jesse will give some thoughts: In the 1-3K type follower level, where a) people like your music and b) but you are doing the following like everyone else lost in a sea of content:
    Hey! Stream my new song now! Hey! It's me again! Got this awesome Patreon, please come support me financially! Hey! Here's my new YouTube video, I need you guys to share it and like and comment! Hey, here's my new….
    Point being: In marketing, this is called "offer fatigue". I am guessing it's my jaded personality, but IN PERSON it's obvious that it's fun and easy to have a $10 T shirt or something that a fan will buy, but ONLINE, when you're trying to get them to do 10,000 things as they power scroll to the next TikTok cat clip, why would they spend legitimate money on your print-on-demand hoodie to begin with?
    In other words, where is the real demand *again outside of physically being in person at a gig where it's a little easier to sell a cassette or T-shirt etc ?

  5. Hi Jesse, I’d really love an updated version of this video for 2022 going into more detail and/or adding to the info provided here.
    Thank you so much, great help getting my shit together 🎶💥

  6. I can't help but wonder where Jesse is from? Just cause I'm curious and his got a slight twang going on or is it that he mumbles? Can't decide, geez, the suspense is killing me

  7. I set up a printful store last night and added a few t shirt designs. I'm trying to figure out how you're actually able to not be at a loss when selling through them. Charging $30 a tshirt will net you $8 in profit. Then out of that you have to cover shipping and any tax. Does anyone have any tips on how to do this without taking a hit?

  8. Dude, you are awesome. I have so many questions and it feels like every time I google someone or some company has a motive to make money on their end. Can't blame them. Thank you for the honest and high quality information!!

  9. What POD service would you recommend for US-based artists with supporters overseas in Europe, South America, etc? Shipping itself costs more than the merch if I were to do it myself. Is there a POD that takes care of this issue?

    As always, thank you for your incredible videos and insight, Jesse 🙇🙏

  10. I just ordered my set of cassettes in order to sell on my Bandcamp page. I fall in the small fan following (0 – 10 range) and im banking on my future releases to move these products. Very excited for the future!

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