Music Marketing Strategist Jesse Cannon gives a thorough guide on how to get Instagram to promote your profile and get fans to investigate you and listen to your music through Instagram.
👨💻 Become A Member And Get Next Level Fanbase Building Techniques for $5 A Month https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📩 Read my dissections of the artists blowing up where I show their secrets for $5 a month: https://musicmarketingtrends.com
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
►►► Use my code with Beacons to get their best current deal https://beacons.ai/signup?c=jessecannon►►►
Going Deeper In This Video:
► What You Can Learn From The Most Viral Artists of 2024 https://youtu.be/vqVc5VAB5Q8
► How To Find a Community For Your Music – https://youtube.com/playlist?list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
► How To Tell Stories Around Your Music https://www.youtube.com/playlist?list=PL0i-5Ujnd4VXw3t0LjFhWER4rx0UmWVgL
Links:
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
📩 Music Marketing Trends Newsletter: The fastest growing newsletter in the music business https://musicmarketingtrends.com
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/TYdeBzHPmg
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
Video edit by: @parker.premiere on IG
Timestamps:
00:00 Introduction: The Power of Instagram for Musicians
00:48 The Four Pillar Framework for Instagram Growth
01:31 Pillar 1: Inform – Making a Strong First Impression
10:02 Pillar 2: Drip – Engaging Stories and Quality Content
14:58 Pillar 3: Reel – Mastering Instagram Reels
19:51 Pillar 4: Chat – Building Community Through Interaction
23:45 Conclusion: Expanding Your Reach Beyond Instagram
Key Points on Promoting Music on Instagram
1. Instagram as a Reliable Platform:
– Instagram remains a dependable platform for promoting music, despite the hype around TikTok.
– It’s a place where potential fans investigate artists, stay in touch, and deepen relationships.
2. Four Pillar Framework:
– Inform: Ensure your profile clearly communicates who you are and what you do.
– Drip: Gradually reveal details about yourself to build intrigue and engagement.
– Reel: Utilize Instagram Reels effectively to showcase your music.
– Chat: Engage with your audience through comments and direct messages.
3. Profile Optimization:
– Profile Picture: Use a clear, culturally relevant image that stands out even in small sizes.
– Bio: Write a compelling bio that sums you up or piques curiosity.
– Links: Use the link in bio strategically to direct traffic to your most important platforms.
– Story Highlights: Create highlights for music, live shows, videos, and other key content.
4. Grid Posts:
– Pin your best posts to the top of your profile.
– Maintain a cohesive aesthetic, especially if targeting a younger audience.
– Use carousels and collab posts to increase engagement.
– Avoid over-archiving; keep posts that tell your story and engage fans.
5. Stories:
– Focus on quality over quantity; one engaging story is better than multiple mediocre ones.
– Use interactive elements like questions to boost engagement.
– Post announcements after high-engagement stories to maximize reach.
– Utilize the close friends feature to make your most engaged fans feel special.
6. Reels:
– Use Reels to showcase your music and personality.
– Avoid outdated promotional tactics in descriptions; instead, engage viewers with interesting comments.
– Tag relevant accounts and use local hashtags for localized content.
– Consider using Instagram’s new features like reminders and scheduling for strategic posts.
7. Engagement:
– Actively participate in comments on your posts and others’ to build community.
– Respond to DMs thoughtfully, balancing personal engagement with professional boundaries.
– Use tools like ManyChat for automated responses, but stay updated on Instagram’s policies.
8. Live Sessions:
– Announce live sessions in advance and collaborate with guests to maximize attendance.
– Prepare topics and engage with audience questions to keep the session lively and interactive.
#musicmarketing #musicpromotion
source
If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Nobody is blowing up on Instagram in 2025.. because it's Instagram…in 2025
Hi, what do you think about distrokid?
your t-shirt made me keep watching.
Instagram is way too much work. Tik tok too. I had my band open a X account and just start engaging with regular ppl on subjects they liked and that worked way better.
You only have to use words and a little bit of content on X. On IG you have to post loads of content
“You know what it is” took me out laughing out loud at the gym. Thanks and great info as always!
Ty can’t wait to use these
Ur the best
Hope to wrk with u directly
I love IG as an Artist. 🤘🏿
Stop MUSFORMATING US! 😂
I need this video, seems like literally nothing I do on IG works. I’ll post the same short video to multiple platforms, it’ll do like 500 views here on YouTube and 25 on instagram. I just don’t get IG at all
For the record instagram is WAY more annoying (racist, misogynist, more bots, haters, etc) than tiktok. But good info over all 🙏🏼
wow! let‘s do it!🚀 great video!
Thanks for the advice! Should I turn my insta to professional/creator account or stay with private account? Heard that you might loose engagement with your existing followers if you turn to professional(?)
I'm gen x. can we go back to "someday I'll get discovered in my garage!!!" I'm only half jokin. Thank you Jesse. Good sh*t man!
I just sub for the shirts🤘
Thanks Jesse!
How do you crack the trending audio chart on IG ? Do you have any insight from meta on how many UGCs and in what time frame it needs to be done to crack that placement ? Cause once you make it the exposure your song gets is insane and you have real viral spillover on your song to DSPs
great video, i would like to work with you directly. we have remastered a pristine setlist with a female vocalist and really want to do this release right. willing to take the time.
solid gold as usual, Jesse 🎉
Hello!
Luigi’s in Sunset Park is the correct answer for pizza
ur page is like revolutionary
so.much.knowledge. Thank u !!!
Hey lets do that Q&A 😉
TikTok was exciting until we got into the election cycle. My content gets flagged, and now my inbox gets flagged for a simple positive response. I begrudgingly started using Instagram and took the suggestion of posting to YT as well. I'm seeing a recent uptick in views, engagement, and followers.
I've had fans say they discovered me by finding my record in a bin somewhere. I'm trying to give that gift with the 30-second shorts. It's a secret, and they discovered it. That's joy.
We need more joy in the world.
I'm collabing w the guy who made my Custom FX pedals, (he made one for Slowdive too!) those posts get more views.
Reuscher is just as a subvert about the pop hooks as Judas Priest. Deliver the goods…
I'm a simple man.
I see musformation video,
I click musformation video!
Day 61 of asking ig to show my reels to non followers
9:15 Girl on the train looking up after realizing Jesse has been watching her phone screen for 30 min taking notes 😳
This is a great channel
ur vids r gold
"In N Out Burger is off the chain" and then showing a burger that's obviously not In n Out made me laugh so much hahaha. Great video great content!
❤❤
Join jesses members. Its so worth it.
I'm happy to be a member! Thanks for so much content, Jesse.