How important is it to have keywords in a domain name?



How would you explain “The Power of Keyword Domains” to someone looking to take a decision what kind of domain to go for?” McDot, Berlin

Russian subtitles provided by Mike Shakin.

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24 thoughts on “How important is it to have keywords in a domain name?”

  1. Nice explanation! We would also need also to cover other neuromarketing and marketing ROI concepts when it comes to remember who you are and what you do in a single domain name. Brandables may be great to clearly differenciate, but a user and business should be very engaging and successful to be at the top of mind of a consumer. On the other side, Keyword domains have a direct industry and business understading, within 1 second brain recognition.

  2. Welcome to 2015, let's talk about how important it is to learn how to get traffic and leads without depending on search engines. I challenge everyone here to learn that, it's good for the health.

  3. I know this is a serious topic, and I'm very grateful of the info provided, but no one else pointed it out so I have to; he referenced viagra as an example keyword domain lol he could have chose anything at all, but he chose viagra twice, just sayin =)

  4. Thanks for the video. I've always been critical of the power of keyword domains, as most reputable companies are going to be trying to further their brand using their brand name as the domain name. Good to hear that this is going to become less of a ranking factor. Better if it wasn't a ranking factor at all, but then I'd have more difficulty selling some of my domains :-0

  5. You can also get a .ws site where short words and phrases are very much available. And is available globally. Check out gemini.ws
    dot com's are finished .ws will be the next dot com wave of the future

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