What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
Christian Oliveira, Madrid
Why Google search results doesn’t show the current meta title of webpage? Instead of meta title search results show H1 tag from HTML page?
kbroka, Nepal
Learn more about page titles in search results:
http://googlewebmastercentral.blogspot.com/2012/01/better-page-titles-in-search-results.html
https://support.google.com/webmasters/answer/35624
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Does Google search for an About page, If in the menu the page is about but the link does not actually have the word About in it?
My business website is around 4 yrs old, my competitor copied word 4 word my title & description now they are ranking higher than my website. I've even fancied my website up & perfected it & they dropped for a few days changed their title again to match mine & and boom again ranking over me. BTW now I've dropped rank, on one keyword was on the lower first page now overnight on the 3rd page lower end. I'm so disgusted at this point as I've built everything myself & worked very hard to teach myself for my competition to mow over me. I see them on my website several times a day looking at my content. I've even gone mad trying to block their IP address, but that's not working anymore. I'm about to give up. I hate copycats!!
How about letting the people who are paying for their own Domain Names, URLs, Host Server Services etc.., decide how they want their sites listed? Why does google think that's their place to meddle?
Hello,
Could anyone help me to understand why in my SERPs result I have my name company with ":" ahead of the title tag?
Many Thanks
Is google trying to reflect the present or project the future?
marocco
How many characters are best for h2 tags? Max 65?
This video doesn't play.
It's time to do some SEO 🙂
TITLE §§ TITLE !!!!
Google tries also to estimate a matching title, when your system has no individual titles per page at all, here you should use the <h1> Tag for setting the title, hoping that Google uses this title.
So its OK for you to misrepresent my company? You re-write titles that are now incorrect and suggest to our customers that we sell services that we do not. This has a bad reflection on our brand and creates distrust with our customers. How is this even legal?
This also creates high bounce rates. Not impressed one bit by this awful systems you have.
TL;DR don't write horrible titles. I've never once seen Google ignore my title tag.
Comme d'habitude, il nous confirme, donne très peu d'explications et surtout pas de solutions.
#porteparole #serp #seo
okey so According to this our H1 and H2 tag should relevantly to the search queries according to product, similar to humming bird algo
Matt Cutts or ***** :
A perhaps unintended implication is that we could or even should provide several explicit titles for Google Search to choose from before trying to manufacture something else.
Assuming the magic looks for useful titles by first looking at <h1>s then <h2>s then maybe <h3>s and so on, after evaluating <title>, and before trying something else from the <body>, could we acceptably game the system by providing a list of hidden <h1>s that we believe are suitable for multiple search case scenarios?
Would the magic disregard the hidden titles anyway (something I've often wondered but never been bothered to test)?
I'm wondering this with partially in mind the way we build AdWords campaigns; the way we create multiple results that each best suit specific types of request.
Personally I'm a fan of the basic ethos that quality content gets prioritized and that search results are calculated for the user, and not for the producer, but we developers make a great deal of effort to try and create the face we want others to see, and having it pulled apart and presented as we didn't intend is perhaps a little disquieting to some.
I only dabble and produce nothing but poor quality content, so this doesn't really affect me 😉
Matt, you mentioned this briefly in the video, but wanted to call this out a bit more clearly: Google seems to be now prepending the page title with the site's brand name, where the brand name isn't already in the page title. One school of thought has been (especially for brands that aren't a household name) to leave the brand name out of the title to give a better match between the search phrase and the page title (both in hopes of ranking better and so when the user is skimming the results, they see a better match for what they're looking for). Especially true for longer page titles, where appending the brand name might stretch the character/physical space limit. I have a client where this is happening today, and some important words in their homepage title are getting truncated because Google is prepending the brand name. I would think that best practices today for the webmaster (to keep this from happening) would be to append the brand to the end of the page title, so that if anything gets cut off, it's the brand, and not the words the user is looking for. Can you comment on this?
Today's webmaster video is about how Google chooses which titles to display in search results.