Google Search News (Nov ‘21) – Title links, State of Technical SEO report, and more!



In this November episode of Google Search News, John Mueller goes over recent developments in the Google Search world. Stay tuned to hear about:

00:00 Intro
0:51 Core Web Vitals and page experience
3:07 Title links
4:24 Continuous scrolling
5:18 New ecommerce documentation
6:25 The State of Technical SEO Report from Aira and Women in Tech SEO
6:43 Updated quality rater guidelines for Search
7:27 We are hiring! Search Quality Analyst role in California
7:48 Google My Business is now Google Business Profile
8:05 Wrap up

Core Web Vitals and page experience
Timeline for bringing page experience ranking to desktop → https://goo.gle/30lktrY
For more on web.dev information → https://goo.gle/3ioMOnP

Title links
More information on how Google generates title links for web page results → https://goo.gle/3oyQPrs
Control your title links in search results → https://goo.gle/3DedDmF

Continuous scrolling
Continuous scrolling comes to Search on mobile → https://goo.gle/3ccjJYX

New ecommerce documentation
Best practices for ecommerce sites in Google Search → https://goo.gle/2YNk9Sm

The State of Technical SEO Report from Aira and Women in Tech SEO.
For more information→https://goo.gle/2YMsEwY
Areej AbuAli’s Twitter → https://goo.gle/3CmViT8
Paddy Moogan’s Twitter →https://goo.gle/3Di7Tsc
Updated quality rater guidelines for Search
For more information → https://goo.gle/3caNDwG

We are hiring! Search Quality Analyst role in California
For more information → https://goo.gle/3F9AzEe

Google My Business is now Google Business Profile
Foster meaningful conversations with customers on Google → https://goo.gle/30rRL8Y

All Google Search News episodes →https://goo.gle/SearchNews
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#GoogleSearchNews #SEO #SearchNews

fullname: John Mueller;

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34 thoughts on “Google Search News (Nov ‘21) – Title links, State of Technical SEO report, and more!”

  1. Something that irritates me as search user (and also as content writer, I'll don't lie):

    Most of times I do a Google search something and get a lot of results that "isn't exactly what I'm looking for" (euphemism), at first. And I notice that is probably because the sites in top of results are older, famous and bigger.

    So Google isn't taking authority or size in consideration to much? What is better: get what I want, my real search intent, or get something else poorly related from a well known source?

    Sometimes I need to dig deeply to find what I'm really looking for because isn't a trend topic (and authority blogs seek trends), and sometimes I give up sooner.

  2. If 'feedback is always welcome' at 4:11, then why you gave no link to 'the Help Community'. Did you mean Google Search Help Community?
    If so, why there is no 'Like' but 'Report Abuse' only option for Replies in Google Search Help Community? That is so 'encouraging' and 'rewarding' to help Google become better and better !

  3. As a site owner long enough to refer to myself as a webmaster (lol) I gotta say I’ve never seen so much information come out of Google before on best practices and changes. Matt Cutts did a great job path finding and John is crushing it with non-stop information. Also, I like the “And now over to changes in search results” in the ‘this just in’ news vibe John. Hah

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