Google Search News (July ‘20) – Web Stories, Page Experience Benchmark, and more



In this episode of Google Search News, John Mueller goes over recent developments in the Google Search world. Stay tuned to hear about:
Intro (0:00)
Web Stories (1:05)
Page Experience Benchmark, an upcoming Google Search ranking factor (2:15)
Structured data updates (3:32)
Mobile-first indexing (5:00)
New JavaScript documentation (5:25)
New Google Webmaster video and podcast series – SEO Mythbusting (season 2) & Search Off the Record (5:41)
Ending (6:25)
Weather report (7:00)

Google Search News is a news show for webmasters, publishers, and SEOs! Join us every few weeks for updates on what’s going on around Google Search.

Documentation mentioned in this episode of Google Search News:
Web Stories
Web Stories → https://goo.gle/3g7RFGz
Web Stories plugin for WordPress beta → https://goo.gle/30Su7Pm
Stories in Google → https://goo.gle/30V4yx1
SEO for Stories → https://goo.gle/3hIOuVZ

Page Experience Benchmark (a future Google Search ranking factor)
Page Experience in Search → https://goo.gle/30bPX1n
Defining the thresholds → https://goo.gle/2BGOzKC

Structured data updates
Rich results blog post → https://goo.gle/2D9WAbg
New SpecialAnnouncement shown in RRT → https://goo.gle/2T4KoxD
New Licensable Images now shown in RRT → https://goo.gle/30ZEz7E
New Guided Recipes in Search Console → https://goo.gle/3f60oYj

Mobile-first indexing
Best practices → https://goo.gle/2HayU5I

New JavaScript documentation
Documentation → https://goo.gle/2Um3aBA

SEO Mythbusting video series is back with season 2
Playlist → https://goo.gle/2P4rCUQ

Search Off the Record – the new Google Webmasters podcast
About the podcast → https://goo.gle/3ddG2f3
Listen to the trailer → https://goo.gle/309E7op
All of the episodes → https://goo.gle/306rJVT
On Google Podcasts → https://goo.gle/3g6FOsg
On Apple Podcasts → https://goo.gle/307maH5
On Spotify → https://goo.gle/39yV12G
On Overcast → https://goo.gle/3f1FTMs

Webmaster events calendar (including Office Hours)
Stay updated → https://goo.gle/2kDTRhk

All Google Search News episodes → https://goo.gle/37BMdaw
Subscribe to Google Search Central → https://goo.gle/SearchCentral

#GoogleSearch #SEO

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29 thoughts on “Google Search News (July ‘20) – Web Stories, Page Experience Benchmark, and more”

  1. Since 2010 Google has eliminated mom and pop sites from first page of search so they could charge them for 1st position. Plus, mom and pop sites didn't promote Google ads so they were replaced with content sites that do. Search weight loss supplements, Google promotes their products but replaced mom and pop sites with .gov WebMD healthline who sell nothing. Scam should be investigated

  2. I have a suggestion… I am not a guru, developer, or anything close to that! For 3 yrs I have tried to figure out what this means..Structured data parsing error Missing ',' or '}' in object declaration.
    Now why does it have to confuse people. Its one or the other and google don't know which one is missing? Nor does it show where its missing just says line 7:382 dont know what the 382 is.
    And whats even more messed up is I dont know what they are telling me… I see after the word missing a comma and 1 quotation mark. so whats missing. comma? quotation mark? My suggestion is to show us and tell us exactly whats missing and where . line 7 is clear but what is the 382 after that? Where can i go to send a screenshot of this error where they can actually help me fix this,?

  3. Thanks for such a through update and review of the current search situation. The page experience benchmark signals were of significant interest. We always advise clients to have HTTPS security and with any new website design, make sure it is mobile-friendly. We look forward to your next update.

  4. How to remove website from soft 404 when every code is implemented on site perfectly with success code. One of my clients website is not getting indexed due to soft 404 according to search console. Your help will be much appreciated. Thanks

  5. Hello sir, I have a question from you and everyone, don't worry this is only going to make you laugh;
    How can I display heading below the post in search result when a user Search for a particular keyword? I sow some of my competitors are ranking in such format.
    Please anyone help me, as I'm new to structured data and schema.
    Thank you all!

  6. Hi John, invaluable information here thanks for the links too! i would recommend directing your eyes to the sheets that you hold or rearranging them from time to time, rather than only reading from the screen otherwise it feels a bit strange 😛

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