Does Google still recommend 100 links or fewer per page?

Is Google’s 100 links per page guideline still valid? Particularly given advanced CSS capabilities that allow tabs, reveals and other treatments that allow more content and links on a page without degrading user experience. Blind Five Year Old, SF, CA

Russian subtitles translated by Mike Shakin.

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19 thoughts on “Does Google still recommend 100 links or fewer per page?”

  1. Do you often respond to a 2 year old video?

    The fact that Google is investigated means nothing. Companies are being investigated all the time. It also doesn't mean Matt Cutts is lying. Also you don't seem to be responding to the actual statement that I made. In stead you seem to only spout a conspiracy theory. Assuming you mean the FTC investigation: it ended without charges. Btw. this channel is older than the investiagtion.

  2. The google guy is wrong with the formula. The formula is PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)) ….. C(T) is the number of outdegree links from another page that links to your page. The formula doesn't show any impact to your rank PR(A) when having links in your site, instead, there is a possitive contribution to your rank from others Pages PR(T) which link to you, this contribution is minimized when the number of links on that page are many C(T). The guy is wrong

  3. This might be a dumb question so please forgive me if it is. Would this apply to an indexed style site map? What I mean is what if all the items on a site that are alphabetically listed on a sitemap go well over 500 links on that page? Would that site be penalized in some way or considered a link farm or spammy?

  4. @crashxxx If he "don't want not us to know something", then why on earth did they make this channel. Google could just leave us in the dark about everything, but they don't. They actually care about good search results, so that they can serve their customers well. So it is in their best interest that people will make websites with good content that they can crawl well and hence give their custumors good SERPs. THAT is why they are NOT lying (very often ;-)). Btw, Nice answer Matt, thanks.

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