Destroying Boomer Music Takes



Rick Beato interviewed Ted Goia on music consumption and how it is changing and I rebutted their out-of-touch boomer takes.

Chapters
0:00 Introduction
1:48 No One Says To Make 16 Second Songs For TikTok
3:47 People Love Music Just As Much As In The Past
5:58 How Radio Affects Music Consumption
8:17 Old Music Is NOT Dominating New Music

► Rick Beato & Ted Goia’s Conversation – https://www.youtube.com/watch?v=qM4sEl8avug&t=1s
► Ted Goia’s Article On Old Music Cannibalizing New Music – https://www.theatlantic.com/ideas/archive/2022/01/old-music-killing-new-music/621339/
► Ted Goia’s Substack – https://tedgioia.substack.com/
► Rick Beato’s YouTube – https://www.youtube.com/c/rickbeato
► My Video On How Major Labels Don’t Control Spotify Playlists – https://youtu.be/uHeYfJiImJs
►If you enjoyed this video there’s a whole playlist of videos just like this https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVckEVaE1_RUcLzPF8U680K
►Leave a comment with any questions you have and I will answer it in a future video.

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Dive into a riveting conversation with Rick Beato and Ted Goia as they dissect the ever-evolving landscape of music consumption and its transformative shifts. But the discussion doesn’t end there. Join me as I provide a fresh perspective, offering a rebuttal to some of their out-of-touch boomer insights. Explore the dynamic interplay of tradition and innovation in today’s music world, as we bridge the generation gap and delve into the exciting possibilities that lie ahead. This is your chance to engage with a vibrant discourse that’s shaping the future of music. Don’t miss out – let’s keep the conversation flowing and the music evolving!

#musicmarketing #musicpromotion #spotifyplaylists #tiktokmusicmarketing

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49 thoughts on “Destroying Boomer Music Takes”

  1. Dude…I love your channel and really enjoy your style and sense of humor. The R. KELLY line made my sides hurt!! Your content is incredibly insightful and very well researched, and always presented in an accessible way. But while you make some valid points here, I gotta say I really feel like that interview was spot on all the way around. As a Gen Xer and active musician and songwriter, and former terrestrial radio on air personality, it is abundantly obvious that the way people (myself included) consume music now is vastly different than in the 80's and 90's. And it's almost never a shared experience with others outside of a live performance venue. A lot has been lost in terms of connection for the listener, not just with the music or the artists, but with each other. And this is a huge societal shift that goes way beyond the world of music. Still, thanks for the solid counterpoints to consider. Keep up the good work brother!

  2. I'm sorry…But as a Gen Z'er, I don't think I agree–You see, back in the 80s, the chart-toppers were anthemic rockers with real instruments, real musical talents, and guitar solos (how many popular modern songs have a guitar solo, for example)…Such as in 1987, the chart-topper was an anthemic rocker by Starship called "Nothing's gonna stop us now" and listening to it at least makes me feel at Disney World

    However, nowadays, the chart-toppers are mostly unlistenable cacophonies with copied-and-pasted readymade samples, a hullaballoo of random machine noises, and autotuned "vocals" or spitfire-mumbled gibberish (of course, the last part refers to modern rap)…

    …Can anyone feel good listening to that, like they can in listening to "Nothing's gonna stop us now"??

    And before you say "good artists still exist–Just look past a top 40 list", well that's the problem: If you have to look past a top 40 list to find good artists whose stuff sounds straight outta '85–or really even also stuff that uses distorted guitar–that means that almost no one gives a shit about that kind of music anymore and what's all the rage is overprocessed nonsense. Just look at the YouTube likes and billboard ranking of a modern artist who sounds like RATT/Bon Jovi/Journey/Starship/Whitesnake/etc. vs. a modern rapper whose stuff is solely a hullaballoo of machine noises and autotuned gibberish

    Only when there is a modern artist who sounds like RATT/Bon Jovi/Journey/Starship/Whitesnake/etc. will I say "I stand corrected"

  3. It would seem that where I live people get spotify to stream Creedence and Pearl Jam. in fact every time anyone has played a Spotify playlist at work the second song is always a single off the first Pearl J am record

  4. A lot of you seem to have redefined baby boomer thinking that it is anyone over 45 or so. Even worse you (some not all) define a boomer simply by musical tastes and or preference. Of course that seems to be what a lot do to about everything in this country now. Yeh its a rant, opinion, just tired of hearing a 19 year old call some 30 year old a boomer. Guess this old man just isn't hip. i do love music and enjoy your channel just me bitching. Please keep it going, not trying to be an ass, just trying to understand. Ty.

  5. 11:48 what is the album on the left here? My auto captions read “Delete Zeke” and now that’s all I hear him saying when I try and hear. (P.S. I looked “Delete Zeke” up and its an Artist with 16 followers and just one single… that I actually really dig! 👂)

  6. cant tell you how many times ive gotten into it with older generations about new music. do these people not evolve or legit keep listening to the same 6 bands? ugh remeber when their music came out it was trash, sounded nothing like the previous generations pf music…

  7. Ricks theory vids are ok, but there are many better music theory content creators who dont publicly bully their children to their audience of millions, act like a condescending jackass to fans on their live content over perfectly reasonable questions, and actually understand today's music business. Hard pass.

  8. Rick is just very harmony biased and focused and mostly via traditional theory, because his ears are trained that way (as are mine) but he often blinkers in on that aspect and leaves out the full holistic view on the thousand other aspects that make music popular, like culture trends, branding, visuals etc etc. Even with his favourite band the Beatles he bangs on about how harmonically complex they were and still had hits, but never acknowledges how the first album that broke them was basic copy cat rock and roll /pop that gave them the fame, platform, money and privilege to experiment.

  9. Complete anecdote, but I actually recorded my album with an old Ovation I got from one of Rick Beato's former guitar students from before he had a YouTube channel. I didn't realize it til I saw Dave's practice book in the case, and then confirmed it when I asked if he wanted the book back. Doesn't really mean anything, but it's goofy being one guitar degree of separation away from him.

    I prefer your videos to his, but he does have some good takes and definitely loves a lot of the music I do. Great takes as always Jesse!

  10. The thing is that now music is background, I listen music in Tik Tok and shure I "know" the song but I don´t really know anything about the artist or the context of the song, I´m agree with Rick and of course the old music industry also had some lacks on the process, the thing is that the music is seen as a marketing process not as an artistic context.

  11. I listened to this video on my phone the other day. Didn't get a chance to comment till now. I'm almost 58 and I was pretty jaded and sounded like the typical boomer. I complained about how contemporary pop music sucked, how "they don't make music like they used to", etc. Jesse, your channel has totally opened my mind and now I seek out great new bands and music. You are right! It's never been a better time for new artists. The tools and promotional capabilities we have today are simply mind blowing! To be honest, the 70's were really an elitist time in that it was almost impossible for a young artist to get their music out there to be heard. Now we have unlimited home recording resources and places like TikTok and Spotify to stream unknown music. These really are unprecedented times. I'm so glad I've found your channel. I still think like I'm in my 20's. No reason to put up stop signs saying "Don't listen to anything after 1990", etc. That's pure BS. Thank you again Jesse for all the amazing info you are sharing!😀😀😀

  12. I got into an extended back-and-forth with some people commenting on Gioia's recent Substack article on TikTok. These commenters didn't know anything about the licensing agreement for the TikTok music library, which I have opted-into. They were complaining about "stream" rates when the license clearly says the pay out is based on each video. Gioia actually "liked" the comment containing misleading information. When I tried to rebut their folklore with facts, I was served a strawman argument.

  13. I posted this on the URM facebook group and everyone seemed to disagree with rick. Yet i think it is still important to fully listen to those you disagree with which is why I think the real nugget in your video is telling people to listen to the other side for themselves.

  14. Interesting counterpoints. And I recall having a few of your complaints myself when watching the Rick and Ted video. I think it is important to keep in mind they are trying to discuss the "industry." My personal experience with the kids I know that are high school and college age now is that they do consider music, like many things, a completely disposable commodity. The few who seem most interested seem to be more into legacy music than current music. I have to point out to them that there is still good music to be found today that is not completely sterile overly-produced bull… But then I'm a fringe listener who likes "prog" music. Currently compiling my favorite fifty retro prog albums since 2000. Tons to choose from and some are great right up to the current year. It just doesn't get promoted because it's not homogenized for "everyone." So this boomer both agrees with some of your points and disagrees with some. The reality is somewhere in between.

  15. I've always found this frustrating about Rick. He's clearly smart guy as well as an incredible musician and producer; I used to watch his production and theory breakdowns of classic songs religiously. But damn if it isn't a demoralising as a young indie musician to see someone you respect trash the industry you were born into and have no choice but to exist in. I feel like these guys that were born in the 60s/70s and hit the peak of their careers in the 80s/90s use their lack of understanding of the modern music and media industries to paint this dystopian picture of what it's like for emerging artists. But guess what? We are the emerging artists and we're out here adapting and using the tools given to us to do what we can, just as these people did back in their time – probably whilst someone who was born 40 years before them bemoaned the disappearance of gramophones and pianolas as the main mode of music distribution.

  16. Yes I must admit that you are absolutely right. I also have the utmost respect for both Rick and Ted. That said, they do not understand "The New Music Business" of today. I don't believe that it has anything to do with age. I'm 59 years old and run a small start up boutique jazz label, and love what the new technology has to offer artists. Streaming is not going away, and I've learned to embrace it. We are making money for our artists and music that I never thought that would sell. I'm reaching audiences that would have been impossible via the old distribution model. I see the endless potential for music like never before, and yes, jazz can take advantage of this new paradigm. Yet, CDs and Vinyl are still valid and so are downloads. People have choice. Music is fragmented today, therefore we have to be everywhere and offer the music in all formats. The data doesn't lie, unless it's skewed. Yes, there are improvements that must be addressed especially for songwriters and composers. It's only a question of time, I'm very optimistic. Thanks for sharing this video. The future is ours to grasp…from an old guy.
    Perry Pansieri.

  17. One of the problems is, there is too much new, good music. I can spend an afternoon listening to stuff that would have been massive if it had came out pre-Internet. In the end, I end up listening to/watching the video a few times and then moving on. It must be tough being a band and having a fantastic song that few million people heard one or two times. With a straight face, I can say the new Def Leppard album actually seems to have a really good sound. Production wise, the recording seems very well done. In the end, I'll never listen to any song on it more than a few times, no matter how good they are. They are just drops in an ocean of good music.

  18. Very valuable. Thank you, Jesse Cannon. You're thinking way harder and clearer on this material than most everybody, and put it out in a way that makes it understandable to those of us who are not but will spend the time to reconsider what they thought they heard or read. Plus, you're entertaining even when you're peeved. Grateful for your perspective.

  19. It’s true that music programmers have in many ways abandoned “hearing” the potential in a song and are allowing what are largely false statistics to influence the potential they “see” in a song. All of this race to see who can get top score (like a video game) on their socials and streaming platforms has turned the art of creating and serving up music into a clinical data mining exercise, where in a lot of cases the data is manipulated by clandestine services who make it possible to artificially inflate stream counts, followers, saves, monthly listeners, etc. As for songs hanging on the charts well beyond their shelf life….that’s also true. Payola is bigger than it’s ever been with the major labels being able to dominate the airwaves through other creative ways to launder the money that “promotes” a single.

  20. I had been guilty of looking back believing that music was better in the past. However, I've been in the middle of a musical renaissance over the past 18 months. I can't get enough new music now, there's some great stuff out there. At 40, I'm actually getting the same feeling that I did when I was about 15/16.

    It's like people lamenting the "death of the album" not realising that before the late 60s, the music industry was largely a singles based market.

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