How musicians can build a fanbase without spending money on Facebook or Instagram ads.
I break down:
► Why Facebook ads don’t work to build a fanbase for musicians
► How you build a community that gets you the early fans that help you build a fanbase
► How you appeal to the algorithms of Spotify and YouTube so they help you build a fanbase
► Why you should spend money on content and production instead of ads for your music
► Why stories are a better investment in your music than ads.
► Watch the videos I discuss in this video: https://youtube.com/playlist?list=PL0i-5Ujnd4VXeYIpG36YnHglnMjTzSJtR
► Why Facebook Ads Don’t Work To Build A Fanbase: https://youtu.be/ZouDNY_6Mr0
►My video on My Music Release Strategy https://www.youtube.com/watch?v=NLycAA80wcA
► My playlist on How To Tell Stories Around Your Music https://youtu.be/HmO0CnBqbtE
► My Playlist On How To Promote Your Music On Spotify In 2021 https://www.youtube.com/watch?v=NLycAA80wcA&list=PL0i-5Ujnd4VVvczH_8sWHuR5BmeM9fN-k
► My Playlist On How To Promote Your Music On YouTube In 2021 https://www.youtube.com/watch?v=IUv9-Ecbj58&list=PL0i-5Ujnd4VVWCg92zBkDqE1UUAxRfbsc
►My video on How To Find A Community Of Music Fans, Collaborators & Tastemakers https://youtu.be/YAd_iyTmhgY
► My video on Doing Publicity Right https://youtu.be/w97NUPpLhkY
► Pilini Article https://theindustryobserver.thebrag.com/how-i-gained-1-million-streams-in-60-hrs/
►Thanks for checking out my channel please subscribe and tell a friend!
►If you enjoyed this video there’s a whole playlist of videos just like this https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVckEVaE1_RUcLzPF8U680K
►Leave a comment with any questions you have and I will answer it in a future video.
Links:
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
Are you a musician seeking to expand your fan base without spending a fortune on Facebook or Instagram advertisements? In this comprehensive guide, we explore the realm of organic fan base growth. Discover why traditional advertising campaigns may not be the most effective approach for musicians and instead learn how to foster a devoted community that attracts those crucial early fans who drive your success. Unearth the secrets of captivating the Spotify and YouTube algorithms to naturally enhance your fan base. Additionally, we will unveil why investing in top-notch content and production often surpasses ad expenditure, and how storytelling can serve as a more impactful and meaningful strategy for your musical journey. Bid farewell to expensive ads and embrace authentic fan engagement!
#musicmarketing #musicpromotion
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Great info bro 😊
Use both🤯 I honestly feel like the more publicity you get towards your release the better in any way. You could have somebody sayin "this song is on everyday I can't stand it" somebody is gonna figure out what that song is🤷🏾♂️
Jesse, thank you for clarifying this. There is a lot of conflict as to why or how to use Facebook ads for promoting new music. Like you, I just don't trust the SOB in charge of the platform, and moreover, it makes total sense to promote with the other methods that you are teaching especially as a brand new Artist.
I've accumulated 7 fully produced, mixed and mastered original songs and I'm now pursuing the education I desperately need before I release my first song. You've shown me the importance of patience and strategy. I still have much to learn , but I refuse to be just another artist who gets less than a 1000 streams just to release another song that gets less than a 1000 streams. It's a shame but so many of my song producing/Artist friends are in that boat. Thank you for your videos, your books and your "in your face" approach. I really appreciate your work.
Whats a single screen video?
I’d like to see a video about how to blow up your music without using Spotify.
Great content and channel. I just discovered you and love your approach. I’m a indie music artist myself and can relate. My question to you is : Would you avoid ads in general? No Twitter/YouTube Google ?
3:14 me, a German speaker with rejection issues: WHYYYYY?
What do you mean by a "single screen video"?
So when the music is put out to YouTube through Distrokid, it is already a single screen video. That counts as what you're saying right?
After many years of working with music and getting many songs released officially by record labels, also not being very happy with such process, now I feel I am ready to spend some time on promotion and release songs on my own. Thanks a ton for all your effort and invaluable contribution!
Starts at 3:24
"Karen Fest 2020" 😂😂
As usual, great video, Jesse. Changing my strategies as a result of this video — more focus on organic/content creation as opposed to paid FB or IG ads.
There are a handful of competent Internet marketing dudes on YouTube, but you get to the point quickly, cut through the BS, and make your points with irrefutable logic. Keep up the good work!
This is great information, glad I found this account
Your cool
Bro i did your channel
Good stuff
Yeah, I've even been told by other artists, those who are slightly successful, that they use Facebook ads but the turnover is deceptive. Yes, they click. Yes, they count as streams. Do they stay? It's not all that different from paying for a playlist placement or a post, but with those there is at least the illusion of the viewer discovering it themselves, playlists at least integrate organically as they aren't literally being shown that you paid to show yourself to them. Ideally, do it all, every promotion. But by far working with others and collaborating and being consistent is what works best. Throw money at the problems you don't wanna put in the work for, I suppose. Or what you can't pay to do, make up for with what you can do.
click on the links and go get a publicist?
I’m so happy I just found this channel
love your vids, but damn you always sound like you have a bit of a cold 😀
What are your thoughts on Toneden? Also love the Olivia Rodrigo reference and seeing Quadeca's album in the back of your video!
Your videos are so great! I learn a lot while laughing my ass off! Thank you!
What mic are you using here?
Great vid, Jesse. Do you happen to have any videos on diy song licensing and steps toward song placement? Id much rather here it from you than anyone else here on youtube.
Andrews somewhere spending more on ads just in spite