It’s not 2010 anymore. Keyword research and SEO isn’t as easy as it used to be. So what should you do?
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I’m going to share with you how to do keyword research in today’s world of Google.
It’s way more difficult to rank on Google today than it was back in the day.
Keyword Research Tip #1: Pick a niche.
Everyone’s talking about going after big terms like auto insurance, SEO, credit cards.
Yes, you can eventually get there, but it takes six months to see traction with Google these days, 12 months to start seeing your traffic go up, and two years to be crushing it on Google.
You want to go after and pick small niches.
Keyword Research Tip #2: Pick buzzwords that are trending.
Technology is moving so fast these days that things are continually changing.
Whether it’s cryptocurrencies or whether it’s new products that are coming out like the iPhone 100.
Go after new, upcoming words. You can find them using Google Trends.
Google Trends breaks down what’s hot and what’s up and coming.
You want to go after these keyword terms because they’re not that competitive yet.
When you create content around new and trendy keywords, you’re gonna skyrocket to the top way faster than if you went after old terms like “credit cards.”
Keyword Research Tip #3: Use Ubersuggest to find keywords.
These days people just don’t type in keywords like “dog food.”
They’ll type in keywords like “what dog food is best for my animal” or “what dog food is great to make my dog lose weight.”
These are really popular terms.
Ubersuggest will show you different variations of your primary keyword, and it’ll even show you how competitive they are, how much search volume you’re going to get, and how many people are going to click on your listing if you rank number one, two, or number 10.
Keyword Research Tip #4: Use Quora.
Type in keywords related to your industry, and you’re going to see the most popular questions people are asking.
When you start seeing the most popular questions, you’ll know what kind of content to create that’s related to your space.
By creating answers on your blog that are more thorough, more detailed, you’re not only going to rank for it, but you’re going to rank higher because you can create way more detailed responses than Quora itself.
Keyword Research Tip #5: Focus on a theme.
If you’re going after credit cards, you want to have a website all about credit cards, like Credit Karma. Or you want to have a site all about marketing and SEO like me on NeilPatel.com.
If you want to get long tail traffic, what you need to do is create detailed content about specific individual topics.
When I say detailed topics, I’m NOT talking about “how to start an e-commerce site: I’m talking about “how to start an e-commerce site with Shopify.” You see how much more specific that is?
You can create another article on how to create an e-commerce site using Magento. By getting very specific you can have a 10,000-word blog post and everything about setting it up with Shopify or Magento, you’re going to dominate.
By being specific, anyone who’s interested in that topic and even potentially interested in hiring consultants or buying products or plugins or whatever you’re selling related to that topic, they’re going to land on your website.
When Google releases an update, they’re going to rank the most thorough website.
That’s why Wikipedia does well. It’s not just because they have a lot of links or brand queries. It’s because Wikipedia has some of the most detailed articles on the web.
That’s what you need to do with your content.
Create pages that are super thorough and detailed are high in quality.
When you do that, you’ll notice that you’ll start ranking for all the keywords related to your industry. That’s how you do keyword research in today’s world.
If you’re still struggling to figure out what keywords to go after or how to do keyword research in today’s Google world, leave a comment below, and I’ll help you out.
Please subscribe, like, fan, share this video, tell other people about it. I would appreciate it.
Can someone give any tips. I want to get traffic for a web design business I'm starting. I can blog if that will help me. I'm currently paying an SEO Agency so hopefully that will help me. What should I start doing as a new business selling web design
I would like to know more about Google Trens
I have a question : I am able to see my website links in search console getting traffic and impression on google . But I am not able to identify from which keyword they are getting traffic from
Can you help me how I can know from where my websites pages are getting traffic from
Ubersuggest is awesome. My pic got explore over 15000 hit. Thank your so much
Superb as always. A quick question though
It's now obvious that Google loves in-depth and thorough content. Yet it is slightly counter-intiuitive when it comes to the suser preference.
Users often run away when they see lengthy content.
Nice content
Great help Neil! Im looking to get into the energy market in comparing rates for customers so they can get the best deals on there tariffs, could you give me some advice on what the best keywords maybe? Thanks pal!
Great video Neil, very informative. I just launched my site which has a unique and catchy domain name but isn't niche. Will this be a problem or more of a challenge for growth. I do plan on having in-depth content on various topics. I am planning on having niches within the site itself. Thanks man!
Body Language is Good…
Hi Neil, Suppose I find a KW "birthday decorations" which has more volume and trending and if I add some words to it like "book best balloon decoration artist" and search the same in kw planner the volume will be less or none. So I would like to know exactly how these keywords rank after adding extra words to it as mentioned above.
good thanks
Hi Neil, should i include the keyword meta tag for better results ?
Hi Neil, thanks for this awesome video.
What if am starting a new website in a health niche,, is it concurrent enough?
To be precise, will I need to use one keyword throughout the site or different for different blog post?
Thanks, Neil. I follow your high-value content.
Thank YOu Neil Patel
Hello Sir, I am your one of the biggest fan. I have learned many things from you. I have developed an eCommerce system using PHP. It is very easy to manage and doesn't need any programming knowledge to manage the store. We also do free installation and provide six month technical support. It has all the features anyone can imagine. But I am unable to sell good amount of my product. What should I need to do? Thanks!
Sir which video editor does you use
Neil, I am also a soccer coach, I work with kids and teenagers. I have the hardest time targeting an audience on Facebook that is local.
Could you suggest anything to help me?
Soccer, youth soccer in (town) .
Thank you in advance
thank for share
Hi Neil, I am from India and in Sweden currently for the next few years, I just started blogging 6 months back but I don't see any significant traffic coming in. I would like to know if location plays a role in Blogging as here in Sweden, people's primary language is Swedish and I am not sure how I should go about keyword research, what should be the location I should target for keyword research? My blog is mostly on inspirational niche where I write about inspirational quotes, motivation related things.
Thanks for great tips! Does google consider links that are shortened on bitly for example? I can see social shares "0" on my results on Nailpatel and we share links every day… but they are shortened.
Since you spoke about Shopify. Would you mind answering the elephant in the room .. is building a Shopify store really profitable anymore ?
Neil, you the man, man! Don't know what I'd do without your content
Hi Neil I have been following your blog for quite some time but I am still struggling with keywords strategy for SEO as well as SEM. Is there any way to precisely figure out what kind of keywords to target?
I'm a Nick Patel fan and I'm looking forward to doing big things from the information that you are providing. Thanks
Hello Sir,
Should I use the exact keyword that I have found from keyword planner, I mean a keyword "Custom Box" has enough volume but the if want Include "es" or "Custom Boxes" works the same way or apply the same volume. Can I use Boxes or the Box will work?
Waiting For The Reply. Thanks
Best,
Neil Patel Sir, Can you please explain or make a video about the strategy for ranking a website on the top, or how to set a target, what things we need to keep into consideration in order to rank a particular website. Can you please explain this.
Thanks.
Aasim Bashir.
Off topic but still relevant: a genius move there Neil by starting to add subtitles on all your videos. I don't know how many times I've wanted to watch videos on silent but no subs? Cool, very cool. Thanks for sharing all the info.
Sir how to understand weather the keyword is correct for a new website or not ?
(basically which points to be considered before choosing it to be our prime focus keyword please explain this)
Great informative videos! I have a rather narrow field…. Private Investigations. How do I start to dominate locally if keywords for my industry are limited?
Le lancement est parfait Γ§a colle parfaitement avec le sujet. Bravo !
Nice
Hello Sir,
as you talked about picking up the niche for finding the keywords and related content.
But, what if I want to start the website that has the blogs, articles, and posts related to almost every topic or industry.
How I can search for keywords, topics and content ideas for such type of platform?
Please brief a bit about this…
Thanks for such a nice video π
Nice.
Thank you!!!
Thanks Neil
Hi Neil thanks for the great video. Iβm struggling to understand what keyword to work towards for the Everest base camp trek. Everest base camp trek has a higher SEO difficulty rating but lower search volume than Everest base camp. Does this mean by adding the extra word it I harder to rank?
I found you as india's no.1 digital marketing expert and your video helped me alot. thanku so much for these videos.
Hey Neil, If i want to do a keyword research for a new brand or a local business, should i look after long tail keywords and low competitive keywords ? because sometimes when I analyze competitors sites I find them ranking on some hard keywords to BEAT with just a low site authority.
THANK YOU.
Hi dear thanks for your video.
I have a question. What to do when we want keywords that are not in English because I thinks that the strategy you said is good when the language of page is English but what if not?
Great knowledgable video. Should I start my own Blog about SEO covering everything it? I hope to get a piece of advice from you.
Thank you for the great info!
Thanks a lot
Thanks for your valuable information Neil bro…..Dr.mushtak pathan, India
Hi Neil! Great video! Thank you for the knowledge with you share with us. Keyword research is very much important . Having a good niche is important to attract traffic & engaging your audience.
Believe me he is the best teacher of marketing. Thank you sir ππ»
i agree with the last word u said
500000
thanks neilβπΎ