In this episode of Search Off the Record, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO.
Resources: Episode transcript → https://goo.gle/sotr067-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
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Show us how to implement that
1:51
Here's why SEO really is dead. It's not that SEO isn't important anymore. It's just that it's a bunch of jargon, and it's really outdated. You used to need to focus specifically on SEO, having exactly the right keywords, getting backlinks, and all of those other tactics. But now, Google is smarter. The algo has evolved. And, everything Google speaks about is about the user experience and helpful content. So really, having a fast, user-friendly website that is easy to use, well-organized and delivers helpful, informative, unique content takes care of all of the SEO stuff. Jargon like SEO keeps business owners confused, and it makes them susceptible to malicious marketers – we call it marketing malpractice. Really, when you focus on the customer or the user, it takes care of all the SEO stuff. So why not ditch the jargon and call it Customer Experience Optimization (CXO)?
ayuda
Thanks for a fantastic and insightful 2023! Merry Christmas and a happy new Crawl'24. 🎅🤖
How many time google search changes in a day?
Don't click and waste time, nothing here
(almost) nobody reads the documentación ;P