Music Marketer Jesse Cannon provides numerous hacks and tips for budding musicians, covering multiple aspects of their career such as writing a compelling bio, understanding album aesthetics, the importance of music videos, making effective use of TikTok and other social platforms, using hashtags correctly, working with music writers, building a fan-artist relationship, understanding the role of different music platforms and much more. The script also demystifies certain myths regarding A&R managers, signing to record labels, targeting audience demographics and the necessity of performing live. It encourages musicians to consistently work towards their dreams instead of getting stuck in data analytics.
Become a member and get access to cheat codes, artist breakdowns and my insights into the latest marketing techniques:
https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Chapters:
00:00 The Power of a Musician’s Bio
00:38 Why Musicians Change Their Album Covers
01:29 The Advantage of Hiring a Music Writer
02:18 The Importance of Authenticity in Music
03:04 Boosting Your TikTok Views
03:49 Growing Your Social Media Presence
04:42 Why Music Videos Matter
05:11 Effective Use of POV TikToks
05:39 Leveraging YouTube Shorts for Music Videos
06:05 The Value of Record Labels
06:36 Improving Your TikTok and Shorts Performance
07:05 Understanding Different Platforms for Musicians
07:42 The Power of Voice Messages on Instagram
08:06 Choosing the Best Day to Release Music
08:33 Demystifying A&R and Artist Development
09:13 The Shift to the Earworm Era of Music
09:35 The Truth About Targeting Teenagers
10:09 Can You Succeed Without Playing Live?
10:45 Why Musicians Don’t Need to Read Their Analytics
Links:
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
#musicpromotion #musicpromotion
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If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams right now. You will probably love this video if you are looking for that. https://youtu.be/GluO76Bj0Tg
Thanks for the tips!
"tell them what to think, tell them it's in consideration for album of the year!"
Later:
"bands embarrassing themselves by saying they have the song of the summer."
Wait, which is it? 😂
Great!
Appreciate the content, Jesse. If you don't mind, I would like your opinion on what's been going on with distributors like Distrokid and Tunecore. Also, which distributors would you recommend? I want to hear from you since you actually know what you're talking about. Perhaps you could do a video on this subject. I'm sure I'm not the only one who wants to know.
Check out our page we are new record label from NEW ZEALAND 💯 give our music aye listen when free 💯
When will your book get more fans 2024 edition be released?
Should i just read the 2023 version instead?
18-22 Punjabi females are my largest demographic and the largest consumer block on earth with Punjabi males a close second
on that last part it was literally my 6th song that blew up relative to what I had and gave me a sizable jump in my fanbase. good stuff
adding the “why” on top of the lip sync video to add context to it and connect with the viewer on an emotional level is a GEM 💎🙏🏽👨🏽🎨 thank you Jesse and love these social media tips to grow my music audience – with gratitude, LaynoProd
This dude reminds me of being back in Brooklyn everytime I hear him. Clear to the point info, a few jokes and an all around chill vibe. Dope channel. 💯
Tip number 20: If you put "x amount of blah blah" in your title/description, always only put x-1 in your video to get your audience to engage in the comments by complaining that you can't count. This also allows you to do less work and focus on other things.
(not me taking literal notes on your last 2 videos and noticing this trend)
…I see you Jesse 😂
Hey Jesse I’ve been following you for awhile and I’ve watched all of your videos. I was wondering if you ever have videos where you review musicians music?
ive been trying to out of 200 view tik tok issues with relevant tags but no luck : (
50 years old listens to my songs 💀
0:56 What if the new aesthetic doesn't align with the previous genre? For instance, imagine if a prior release had a distinct style and sound that differs from what the artist is currently pursuing. While the new artwork may be on-brand for their current release, it doesn't necessarily mirror the aesthetics of the older release. Could this pose an issue?
Yo Jesse, where’s best to look for music writers?
Based yet again with the content drop 🤘
Great tips, you are a consistent source of good info i’ll continue to come back!
Another banger!
My fans are GenX and boomers lol.
"Anyone older than that [18 to 25] is often losing their interest in music." Yikes!
Great video, my man!! This is gold!!! Platinum!!!!!!
i want my shirt in hot topic
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