Music Marketer Jesse Cannon dives deep into the world of music marketing, exploring how different artists are leveraging platforms like TikTok and Spotify to achieve viral success. We analyze the effectiveness of various promotional strategies, discuss the impact of short-form videos and user engagement, and debunk some common myths about music uploads and competition on Spotify. Learn why TikTok is crucial for musicians, the importance of hooks, and tips for optimizing your promotional efforts. Join us as we unravel the latest trends and data-driven insights that are reshaping the music industry.
00:00 Introduction to Music Marketing Trends
00:55 Debunking Spotify Playlist Myths
01:37 Spotify Listener Statistics
02:18 TikTok’s Role in Music Promotion
03:20 Effective TikTok Strategies for Musicians
03:39 Spotify Upload Realities
04:55 Maximizing TikTok’s Algorithm
09:03 YouTube vs. TikTok for Music Promotion
09:37 Understanding Spotify’s Discovery Mode
10:15 Cross-Promotion Strategies on Spotify
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