Why doesn’t search query data in Webmaster Tools appear to match what I see when searching?



How come the search queries report in Webmaster Tools shows some keywords ranking and when we search for them they are nowhere to be found?
 
SurfVoucher, Costa Rica

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6 thoughts on “Why doesn’t search query data in Webmaster Tools appear to match what I see when searching?”

  1. Thank You Matt, I am also from Costa Rica and I was wondering the same thing.
    Your answer makes a lot of sense, plus I'm going to hurry up and pay more attention to my search queries…thanks for the tip about optimizing these keywords.
    Thank You, from Costa Rica

  2. Hey Matt…you've gotta be careful with all those hand gestures. I think you called us all rapscallions in American sign language. Ok, just kidding. I can't back that up. 🙂

  3. One additional reason that Matt didn't mention was that you might be appearing in the image results or mobile results. You can select to display these in Webmaster Tools. I noticed this problem and it was because I was appearing in the image search, but I was looking for it in the regular search results.

  4. That's a wonderful idea and i was doing in the same way so that the keyword which you are familiar in webmaster can be in the top of Google when we work hard for that…

    Thanks matt

    Regards
    Imran Khan

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