Now that posting 30-60 TikToks is breaking tons of unknown musicians we are in a new era of music marketing I am calling the Ear Worm Era of music promotion.
► How the TikTok Era of music promotion differs from The Ear Worm Era
► How to Promote your music in the Ear Worm Era
► What is Song Susceptibility?
► How Is The Ear Worm Era Different Than The TikTok Era?
► How Do Songs Get Popular in 2023 By Unknown Artists?
► How YouTube, Spotify, TikTok & Instagram Work Together In The Ear Worm Era
Chapters:
0:00 RIGHT NOW Is The Best Era Of Music Promotion EVER
1:00 What Is An Ear Worm? What Is Song Susceptibility?
3:02 How Spotify Measures Song Susceptibility
3:43 How The Ear Worm Era Differs From The TikTok Era
8:01 How Do Songs Get Popular In the Ear Worm Era?
9:47 How YouTube, Spotify, Instagram & Tiktok Work Together
Links:
► My 60 Day Music Promotion Plan https://youtu.be/TMbhdsB1ITM
► How To Find A Music Community https://youtube.com/playlist?list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
Step into the Ear Worm Era of music promotion, where simply posting 30-60 TikTok’s can rocket unknown musicians to stardom! We’re in for an exciting ride, and I’m calling it the Ear Worm Era of music marketing. Curious about how it’s different from the TikTok Era and how to promote your music in this exciting new landscape? Let’s chat about Song Susceptibility and how platforms like Spotify measure it. Plus, we’ll dig into the magical collaboration between YouTube, Spotify, TikTok, and Instagram that’s making songs popular for emerging artists. Join us now and be part of the best era of music promotion ever!
#musicmarketing #musicpromotion #tiktokmarketing #spotifymarketing
source
If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
you keep referring to "rinsing" a song. I can't find any other reference to the term on Google or other social media. I'm assuming it means getting played a lot?
This video is incredibly depressing
the best, most underrated content on the platform. keep the great videos coming,, youre changing peoples' lives !!!
If you take a drink every time a variation of the word “susceptible” occurs, your entire family will have alcohol poisoning within a couple of minutes.
😆U re a real funny guy
Stellar content as usual. I was wondering if anyone has experience using this technique, but with multiple parts of a song? Question being what do you do if the song lacks traditional structure (and is instrumental, at that)? My biggest concern is causing listeners to get confused or impatient because the part they heard isn't immediately obvious or takes too long to get to when listening to the full song. Would it be best to just hammer down the catchiest part anyway, or to double/triple down on other parts of the song too?
I loved seeing Honey Revenge in there, they've been a band I've been studying heavily (content wise) for my upcoming releases and content plan – I'd love seeing you do a marketing analysis on them or similar bands in the future!
What does rinsed mean again?
I have made many awesome ear wormy songs , ama release soon
Hey Jesse, do you think it ever makes sense to post twice a day on tiktok?
We love making earworms
Do you have some good examples of hashtags for micro genres?
So I have agreed to an experiment – a team made the Hook using AI analytics … and the baseline is an AI analysis of the most listened to dance music. I then built a song around it. Is it great … well debatable .. but scientifically this song when released should technically get played…. https://youtu.be/ro0m-YS8flg I'd love to know if you think this is an Earworm? It is just an experiment …. we are about to try this on TikTok over the next month … let's see
One of my ears is blocked right now, and hearing you saying the word "earworm" is silently terrifying me.
Releasing your music these days is like pouring a cup of water in the ocean and expecting the water level to rise. The world is over saturated. Only the top 0.1 percent of the top 1 percent make any kind of meaningful money from their music. If you’re making music just to get “likes” or followers, that pretty sad. So many musicians just come off as desperate and needing validation. Why can’t people just make the music they love, release it and let it go? Music should be created for the pure joy of it, not to get attention, social media cred or personal validation… and certainly not for money. If these are your reasons for making music, you need to re-evaluate yourself.
not the nick Mullen clip lmao
How is this so easy and so hard at the same time?
S:
Hi 🙂 So I have a question about this: I waited too long to record my songs in the studio (don't ask why) and now I'm ready to release something, but summer is coming :/ If I release one song at the beginning of June, the next one should be in August and I don't think that would be wise… And if I post the first one in early June, is it too long to wait until September for the next one? Do I risk losing the attention of people? However, 5 of the 6 songs I have are like summer songs. This is also the reason why I think that postponing it until autumn will not be better. And also because I wrote them already last year and it's pure pop, so they could 'age badly' stylisticly speaking
Speaking of tik tok artist wth happened to that pop Hunna guy lol
Is there any way to use Tik Tok without having to pretend to be funny and enternaiting and looking like a clown or a dork?
A good catchy hook will take you a long way 95% of all the greatest hits carry a good melody with a catchy hook .. but talent is needed to create catchy songs 😂😂
thanks fam! love this! also LOVE me some Brakence 😉
This is all great but what happens when Tic Tok gets banned?
Can you make a video on the outlook for artists in the age of AI? As I'm sure you've heard, it can now make almost identical imitations of songs by known artists, such as the Drake and The Weeknd one that went viral.
🕊
So the scales are finally starting to tip a bit towards what you know rather than who you know.
Not me thinking this was basically how TikTok always worked, especially coming from a marketing background and considering those "impressions" numbers you mentioned toward the end 😅
I'm the guitarist and vocalist for Worm Grunter. I guess we're halfway there with just our name.
If you promote a Spotify link, Spotify will let me listen to other indie artists before I listen to your song… the big money is already there for the big artists.. the lil money they will split it in to all indie artists, so nobody get a big cut….. Whe you promote Spotify, your helping Spotify more than your career… .
Back in the day the Brits had The Old Grey Whistle Test. It wasn't just a great TV show, it was named after the technique of trying out tunes on the studio doorman. If the old geezer could whistle the tune, it was potentially a hit
your idea of era is a lot shorter than mine lol but I'll take it
So, are you saying for musicians to rely on mere exposure effect? Because there's a lot of us who will ignore a song after a tenth listen. Sometimes after a fifth listen if there's an annoying element. Of course, variety does help in reducing any feelings of monotony.
Have been suspecting this for a while but am so afraid to spam people I’ve only just started being brave enough to try it! Feels good to have this theory affirmed spot on as always Jesse
Just pay to boost the songs
As a linguistics nerd on the side, I love that earworm has become a widely used loan word in English. It's borrowed from the German Ohrwurm, and as with so many compound German words, captures an idea with a uniquely unsettling but appropriate combo of root words
This also means that you can’t do two different types of songs though doesn’t it? say a hyper Pop one and a ballad one. Cause how clever is the algorithm at the end of the day?
Lmao fucking Nick Mullen cameo