Most musicians should never build a website but Shopify and Spotify’s new partnership has changed that. I break down:
► Why most musicians don’t need a website
► When musicians do need a website
► Why Wix & Squarespace aren’t a great choice for musician websites
► When WordPress is a great option for musician websites.
► Why Shopify is the best option for musician websites.
Chapters:
0:00 Intro
0:57 Why musicians make websites
1:45 How a website can help a musician’s SEO
2:27 Why musicians shouldn’t devote time & money to a website
3:01 The website platforms musicians commonly use
4:44 Why Shopify is the best platform for musicians websites
7:36 How to connect Shopify to Your Spotify Profile Merch Section
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Revolutionizing the World of Musician Websites: The Game-Changing Impact of the Shopify-Spotify Partnership! Come and join us as we delve into the ever-changing landscape of musician websites, thanks to the groundbreaking collaboration between Shopify and Spotify. We will uncover the reasons why some musicians may not necessarily need a website, as well as when having one becomes absolutely crucial. Find out why popular platforms like Wix and Squarespace may not be the most suitable options for musician websites, and discover how WordPress comes in as an excellent alternative. Above all, understand why Shopify emerges as the ultimate choice for musician websites, bringing forth a new era of online presence. Don’t miss out on this transformative opportunity to enhance your digital footprint – the future of musician websites is now!
#musicmarketing #musicpromotion
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Why is your nose so stuffed up?
Great video but why is your nose so stuffed up?
No seriously thanks. Ive worked in digital strategy for 25 years and there are so many options it makes my head spin, Shopify is a good call, we built a pretty serious business of the back of one of those once, very scalable… but I hadnt thought of them as a small scale website design CMS.
clean shaven seth rogan, great vid still in 2024
You need a de-esser
So what themes should we try on Shopify?
good advice from an unfortunately insufferable guy, fuck me its a pain to look at and listen to this cat
Any advise as to where to buy a domain name? Thanks!
Can you add your music to download for a fee as well as link to your music stores?
One thing missing from your example band is Video. Surprised they would miss that.
you can have a shitty page if you are going to do it for your fans, if you use email marketing that beats all algorithms out there, you have the most important thing ever … the real contact with your fans, a fan will always be a fan and they will support you no matter what, but the condition is to keep doing better …
Do you need to create an LLC for your band before creating a Shopify?
Thank you so much for this. Bye bye square space x
Thanks Jesse great video! Just found out about your channel!
keep going
U funny af. I have no choice but to subscribe
imo & experience – personal websites for bands are dead, unless you're a top-shelf act w/stellar social media management. all the people are on FB, IG, TT, Twit, etc. & those sites are free to use. good luck trying to get someone to visit your artist website, & if they do, it better be filled with high dollar vids, photos & world-class recordings that are constantly changing & being added to. again, that's been my experience w/having a personal artist website. cheers!
😂😂😂he is harsh
Great video I manage my partners music channel but we have yet created a website. Some food for thought for sure.
Just built my site on wix fuck!
Who wants to start a band with me and name it Incel Hypebeast?
Thank you for this
is that a SOPHIE splice sample?
Game changer for sure! Got mine all linked up now!
I’m getting ready to roll out my first eight songs for my new band I just finished this whole playlist. Thank you for all of your knowledge cheers from Toronto!
is this ad?
Cheers Jesse, you're a gem!
I’m gina
Hey Jesse, is it possible to make a Shopify site that links out to a third party merch store? I’m really intrigued by your points but my artist client is working with a different company already for merch
Haven't even watched this yet .. you're like the dopest therapist I never asked for. Writing from the heart turns someone with no experience into a poet. Cheers
My website was the best investment of 2021!
Imma try to get by with IG, discord, youtube as a start and streaming platforms + bandcamp. Social media makes me bing bong fugg my life, so I really wanna keep it simple as I can and avoid my echo chamber of memes and thirst traps.
I really liked that you emphasized community in the last video because that’s the least overwhelming to me (I like people.. mostly).
Also wanna hear your opinion on this,
I mainly focus on beats and rap, but in general I’m likely gonna create one or two separate aliases for different genres that I make (beats/triphop/electronica, and psychedelia rock/funky stuff).
Do you think there’s any pros to this? Putting myself out there as not just 1 but 2-3 artists? Maybe showcasing that and letting potential listeners know that I create different types of music? Assuming half of the music is decent or good lol
Hey all, really glad you're enjoying this. I think viewer Hisham Dahud has some great insights on the benefits of websites as you start blowing up. Be sure to catch it below and lemme know any other thoughts.
Crazy. I had a website i took down a couple years ago, and now I’m thinking about building another one. Then this video drops 😂
Thanks so much Jesse 🙂
so selling our merch through shopify on our spotify is where it's at…feh. And I didn't like you plucking down my introducing myself on your "community group" on fb. you have zero credibility
Thanks for the video, Jesse — although I have to disagree with the idea that building a website is a waste of resources for early stage musicians.
In addition to the SEO advantages you mentioned:
1. Segmenting audiences between the casuals, regulars, and hardcores will always be a priority. Capturing emails via the website is still one of the best ways to identify and service those high-intent fans. And however early you are, you still want to begin as early as possible cultivating that core audience.
2. Websites are a great way to offer point-of-sale merchandise, exclusive content, and other items to those high-intent visitors who've made their way OFF of Spotify or socials to learn more about you. They came to get more… give 'em more.
3. Pixel tracking continues to be a highly effective way to retarget website visitors for tour, merch, and release offers. I know you're not a fan of FB/IG ads, but at least for — I'm seeing results.
4. Websites continue to weather the storm of social platforms as they fall in and out of popularity. It's your own real estate online as opposed to borrowing someone else's platform.
5. Websites are great ways to showcase and solidify visual identity and branding through an unobstructed interface, as opposed to streaming or social platforms where you must cater to their guidelines.
One more option for website building is Bandzoogle, which is tailor-made for musicians and very affordable. No affiliation, just a fan of their product.
Thanks for all the videos, keep up the great work!
I had chronic sinusitis for over 10 years then surgury for it. That cleared it up for a couple years then it returned. After a few more years if finally went away completely.
Can I use Shopify with my own domain name?
Your the man Jesse 🤘. Thanks for giving us valuable information.
Great video as always! Thanks Jesse! I definitely need to get on making a Shopify.
Dope video — was just about to go down the wrong path on website creation, Shopify is great idea 💪