Matt Bacon and Jesse Cannon dissect musician’s merch stores and critique how to improve them.
► Doing proper mockups
► How musicians sell more merch
► How musicians present fans’ merch options
► How musicians design exceptional merch
► Which merch musicians should sell
► How to write a good description for your merch.
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Matt Bacon and Jesse Cannon provide expert insights into optimizing musician’s merch stores. Learn the art of proper mockups, strategies to boost merch sales, presenting fans with attractive options, designing exceptional merch, choosing the right products to sell, and crafting compelling descriptions for your merchandise. Elevate your merch game and maximize your revenue potential with these essential tips and critiques.
#musicmarketing #musicianmerchandise #musicpromotion
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I created a brand called Sweet One after one of my popular songs instead of having my name on a tshirt 😁 I then went and handed them out to models at Paris fashion week 🫶🏻🫶🏻
The net income is far more important than the ticket price. Id rather sell 25$ dollar t shirts that net 18$ vs selling 75 dollar jackets that net 10$ Also people need to sample their garments. The goal is for people to wear the damn things.
As a lady human, I'm perpetually disappointed by women's tee designs. They're nasty colours, they're weak designs, and where there are 8 tees for guys with sick designs, women are stuck with this one choice designed by someone lacking aesthetic skills and taste.
On a shirt for a woman, never have a large image on the stomach. You want boobs to pop, not belly. Where men are buying what they like, women want clothes they look good in.
If we don't like that one women's tee, we won't buy anything.
Also, as someone who's sold merch for other artists – always have XXXL men's shirts, more than any other size. Men get real angry at the merch person, feeling they're being discriminated against, when there are no XXXL shirts. The only reason there are none is because all the other guys on all the other tour dates bought out the XXXLs.
Great video thanks for posting, I'm trying to get 1 really nice shirt, a hat, and a hoodie. Will check out Spring.
Incel metal 😂
Do you have good examples of merch with an artist’s name if we’re not part of a band?? It feels odd to have my name on a shirt, when no one really knows who I am yet 😅
I wish the merch synced with other services like Square.
Thanx for the helpful input.
its good to hear someone had a good experience with Spring. mine was less than great and I found them to be super inconsistent. its like sometimes my prints would be full size and high quality, and other times they would be way smaller than the mock and peel easily
We're making music that combines Swing and Metal and been following this channel for some time, really good stuff and thank you for doing it Jesse! Got any recommendations for shops that have unique stuff like Pork-pie hats, old-school clothings, Steampunk etc.? We're new, noobs and confused
Dudesss this is awesome. Thank you both for this type of vid and topic too.🫠
TBH from a (my) consumers perspective I really liked crippled fingers choice to put that many beanies in there. I got so damn many band shirts, I dont need the perfect colored extra one. But a beanie or cap in a color I like really sells me.
Thanks for the vid Jesse! 🙂
who punched Jesse?
Thanks for the review of my page! It’s really awesome to get some genuine outside feedback on my merch. I plan to implement a lot of this in the future, mainly: more than just black shirts, put my band name, and bundling a school/stationary set is a clutch idea too. Thanks & great video! 🙏
Great informative video, I’m a graphic designer so I tend to go really overboard with way too many designs, but I guess less is more.
a rule that i try to follow: only do 2 color ways of each design, any more than that and it becomes too confusing at the merch table. and i always like to have 3 tiers of merch, cassettes that are $10-$15, t shirts/hats that are $20-25, and then hoodies or crew necks for $40-60
best in the game, thanks Jesse
@23:35 indepreneur is one of the most successful independent artist agancies, and part of their strategy includes the "FREE + Shipping" method. Circa and his team are far from idiots. You guys sound discruntoled that other people succeed using ads or other real world marketing techniques by trying to delegitimize others strategies.
Thanks for sharing 🙂