TIKTOK’S BANNED! (For Now) What Do Musicians Do?



As on 1/18/25 @ 11 PM EST TikTok is not able to be used, Music Marketer Jesse Cannon discusses what musicians should do now.

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00:00 Introduction and Purpose of the Video
00:19 Understanding the TikTok Ban
00:50 Host’s Background and Credibility
02:14 Current Status of the TikTok Ban
03:13 Potential Buyers and Market Speculations
04:56 Temporary Nature of the Ban
06:44 Final Thoughts and Recommendations

#musicmarketing #musicpromotion #advancedmusicmarketing

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34 thoughts on “TIKTOK’S BANNED! (For Now) What Do Musicians Do?”

  1. Those of us who lived through the MySpace boom era of music promotion (and invested tons of money into custom MySpace pages, etc) know well that having sms and email for direct fan promotion is the only thing you can actually count on having staying power and just how quickly the whole thing you’ve built can be taken away and disappear overnight. Thankfully, like you said Jesse, that’s not really what’s happening here and it will be back, but it should definitely be a wake up call to everyone that direct-to-fan marketing is the real power.

  2. Just something for US bands to keep in mind, while the ban is in place if you use a VPN and keep posting you will have 100% outside US post reach. So a great opportunity to push and get new fans in different geographic regions 🙏🧙🏻‍♂️

  3. That's great! Some sick stuff on tik Tok !: They need to start monitoring all these platforms.. it is influencing too many of our young kids.. 7, 9 and 12 year old are on these platforms..😥 And start Banning those violent video games.. we are living in wicked days and Satan is trying to take over our kids minds we want their minds focus on Jesus .. Love you all 🙏❤️

  4. I’ve been struggling on TikTok anyway. I probably need to start a fresh account , so much gets flagged. I don’t have time for that. I have a “personal” acct on blue sky and I can post my YouTube content on it. The red note app is interesting and I like the cultural exchange aspect.
    There’s so much going on right now I figure I need to put the finishing touches on new material and by the time it’s ready to hype it things will be in place. That and regional shows and sending my records out to be reviewed. There's a lot to be done without TT. Thanks Jesse, this video helps me feel a little less crazy.

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