Music marketer Jesse Cannon delves into the controversial debate of how often artists should release music to grow their fan base effectively. It addresses common misconceptions and poor advice spread by certain influencers in the music marketing space. The author, a music marketing strategist, argues against the one-size-fits-all approach of releasing a song every two weeks and emphasizes the importance of context, genre differences, and the balance between quality and quantity. The critique extends to the underlying strategies that may misguide emerging artists, suggesting instead a more nuanced understanding of music promotion, fan engagement, and building a lasting career. Throughout, the script combines industry insights with critical analysis of prevailing trends and personal anecdotes to advocate for a thoughtful approach to music releases.
00:00 The Controversy of Music Release Frequency
00:35 The Misinformation in Music Marketing
02:24 The Myth of Releasing Music Every Two Weeks
03:03 The Realities of Crafting Music Across Genres
05:41 Understanding the Dunning-Kruger Effect in Music
07:04 The Truth About Building a Music Catalog
12:50 The Earworm Era: A New Strategy for Music Promotion
15:32 The Pitfalls of Following Misguided Advice
18:48 The Importance of Quality Over Quantity in Music Releases
19:47 Concluding Thoughts on Music Release Strategies
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► Ric G’s Response – https://www.youtube.com/watch?v=dL2PV_BkR5Q
► Should Musicians Release A New Song Every Week Like Russ? https://youtu.be/eSpw4lju5wQ
► How To Promote Your Music Over 60 Days https://youtu.be/TMbhdsB1ITM
► How To Release Your Music To Blow Up In 2024 https://youtu.be/W3BEPuU52Dk
► The Ear Worm Era Of Promotion https://youtu.be/HQZFMQFUbZw
► The TikToks To Make In The Ear Worm Era https://youtu.be/mph4vWi7sRg
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👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
#musicpromotion #musicmarketing
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Hi, I want to bring as much context as possible to this since that's why I made this video and Nic did reply. If you would like to see his reply it is here. https://www.youtube.com/watch?v=dL2PV_BkR5Q
I love your channel but that earworm graphic I wasn’t ready for this morning 😂
Amen brother, Amen.
Too much feminine energy with this one 😂, Sneak dissing is lowkey a coward move.
I agree. I think you nailed it. Feelings aside. Fax on fax 💯
Banter
God I’m so grateful to have found this channel and this video. Thank you-!
We spend days and moths on our details.
Talks about them giving information out of context proceeds tondo the same thing. You're entertaining but i would rather watch someone without so much negativity 😂
Omg i got to a point in this video where i realize none of your opinions hold much weight. No hate just saying.
You make valid points but throwing shade and not doing good journalism while acting like a journalist is just not good . Videos likes probably say it all. Sounds like you are a perfectionist
Sounds likena lot of jealousy 😂
You came off quite aggressive in this video, and you had zero reason to be.
I didn't learn nothing from this video smh lol
I think this is a healthy debate. For me the takeaway is to not follow either Jesse or Nic blindly, but to gather the good information coming from both and find out what works for you.
As someone who takes years to finish some songs due to genres and matching the level of detail I want(also being pretty bad at it, but able to hear when I'm bad, usually not really knowing why), this was extremely comforting to hear. I can never release the jazzy fusion tunes that I want if I'd limit myself to one week. I've spent months trying to find the voicings I want in a(to me) important piano part, or trying to dumb down the overly melodic shit I often end up with if I write too freely. To me each song is essentially a big learning experience, and I try as best as I can to be self-critical without beating myself senseless(which I often do). There's some kind of balance here for sure. But I couldn't release things that I weren't at least liking myself. Having high standards in listening to legends for over 20 years, it feels a disservice to all listeners to release things that aren't as close to great as I can possibly get, even if that's not that great.
I'm in the middle of #25songs25days
Make a beat, write, record mix and master, drop shoot content. Everyday for 25 days! I'm on day 20! ANNNND the results have not improved my algorithm
In the beginning of the video saying that people so mad in your comments because you just said you are bringing on a fight which is not needed. Nic D brings a lot of context and just breaks down what he does and what works for him. Nic D is an artist with experience so why should I listen to somebody that calls himself music marketing strategist while someone with experience? If it takes you months to perfect something and hoping that would make you a decent income out of it, that’s not realistic and statically it shows. Your graph is not even logical and also doesn’t help artist. If someone can make a song in two hours and people like it then who cares? Sounds like you’re jealous and the fact that he’s not using your strategic ways makes you mad. Define great songs and 6 a year? I know many artist do way more than that but that’s because they like what they do. I know some do 12 a year and if that works then great. Ric g disciples are you serious? You are very disrespectful and why?? Your examples of a rapper talking about catalog that no one has heard about? Yes Nic D wanted to build a catalog for his music and again, did it not work? Everything is based around content creation, is that wrong for him to say that? Also he looks like he’s sustaining so I don’t know where you are getting that statics. Sounds like you don’t do your homework well. Now you are comparing artist to artist and if you have a strong community base and again, if you are going to worry about quality but not push quantity, you go against not only artist, but also entrepreneurs like GaryVee or Alex Hormozi. Nic D also has mentioned that he has done his best to listen to his audience so that is also another reason why he’s doing well. 30 – 60 TikTok on one song seems excessive but if it can work great, still don’t understand why you have to disrespect an artist that is successful. And here again, so if artist post every week, I never heard a community say to them “I don’t think you care about your music” if they enjoy it, who cares! Promotion should happen when the artist has a list of songs and what is selling. Are you calling Adam Ivy the useful idiot! What is wrong with you. All you have done is bad mouth about other people.
You got some good points
Way too many Know it ALL's out there and much appreciate for calling out the scammers 😛👍🏻
You’re outdated bro it’s 2024
Very interesting video Jesse! What about testing songs to let "the market" tell you which ones are the best? (based on video views, comments, etc) It might seem like a teaser but at the same time you might know which song to actually finish.
Y’all it’s no certain formula and just work on your craft stay consistent and let god do the rest
Spoiler Alert:
None of the music promo methods actually "work"
or at least none of the most popular strategies differ enough to say one is significantly "better" than the rest.
Why? Because the entire streaming apparatus is empirically controlled fixed or faked by the streaming companies and major labels who have enough money power and resources to pay any artist they want to the top..
I worked w Brockhampton in the ASF early years.. they blew up (pre algorithm era) because their music/content/marketing were all unique creative and authentic. (Also they were like 20 people deep which helps lol) ..but NOT because they had a perfectly timed release plan.
Just be creative/authentic with your own plan based on what all these guys suggest.
(no disrespect to Jesse, i've learned a lot from him over the years !) ❤
A song a week? What a joke 😂
6 weeks is hard enough! – I make rock music in a band called The Sprats, wait???’!? What’s this?!? Shameless promotion??, well to that I say….yes it is a little
L video & human
Dude….. 🤦🏼♀️ some of my best quality was captured in seconds and the biggest mistake was not releasing it. This approach to disagreeing with someone’s opinion of what works for them, is unfortunate, music is art and releasing it and the way things work changes daily nowadays. I am disappointed to see this, you’re stuck in the old school biz I think just a little bit. I hope you find a way to be successful in the future without bashing others…. That’s very 1960-2000s of you… then to mock someone, who is genuinely a good dude who’s trying to help independent artists find a way that could work for them too… you’re better than this man. Cmon.
I respected you, Jesse. But this video is not cool. If you really want to have a discussion, do a podcast with Nic D and put your views side by side. Let people make up their minds on what strategy they prefer. Your advice is not for everyone, so is Nic's advice. Personally, I follow you and Nic, and for me, his strategies have worked more. I do have hundreds of thousands of spins now and a dedicated fanbase, thanks to releasing wonderful collabs every week. That doesn't mean that I don't listen to advice and take to heart what I like from it. We're all waiting for that podcast of you two. Be the big man and apologize for this video in his face in the beginning, and continue the conversation as two respectable grownups. It would be a hit! Nic already told me he would be totally in for sitting down with you and doing it. You never even asked him to do so in the first place.
I like Nic D. As a person. Cool guy. Works very hard. He's smart. You can learn a lot from him…I've read his book several times but…I too noticed a lot missing. The story is incomplete. I kept hearing about and reading about all these supposed short (vertical?) videos he made that were NOT about his music. In fact this was a VERY BIG PLOT POINT IN HIS STORY…video clips not about music. Content he calls it. But I can't find any of THOSE clips. What I can find are countless short clips of the hooky parts of his song with him lip-synching them or maybe doing them live even…and those clips ARE definitely about his music and definitely show case his music. Albeit with a donkey or tractor in the background.
But supposedly there were all these other clips…about stuff…not music…that showed our boy Nic D in various situations and people loved him so much without hearing any of his not-great music (let's be honest FINE APPLE is hyper cringe-inducing beyond all possible measure!). The legend is that Nic was loved first for making content. Then later he made content "AROUND HIS MUSIC"…he would even think of something mundane like "gasoline" or some other nothing idea…and create a song of sorts around that idea. But regardless of the story, and the myth-making I have a theory about Nic D's success which nobody but nobody has brought up as far as I know. Maybe this is because I'm gay. And maybe straight men are so totally unaware of what I'm about to write that they won't believe me. Straight men, sad to say, seem to be unaware of most of what's going on in the known universe…But I bet women GET what I'm about to tell you totally, 1,000%.
And here it is:
NIC D IS HOT. That's it.
He is good-looking.
He has a beautiful square jaw, incredibly thick gorgeous hair…he has stunningly white teeth…he has sexy eyes…the whole package when taken together is "Wow this guy could sing the freakin phone book backward in ancient Greek and people would stream his music."
It's just a theory. But if the guy who sings FINE APPLE looked like Ed Sheeran…you would never have heard of him in a trillion years and he wouldn't be doing a million streams a day.
My theory is that Nic D is "blowing up" as a music artist…because he's hot. That's it. That's why what he's doing is not terribly repeatable. There just aren't a lot of guys in the world who look like him. And the ones who do are models or actors. A few are singers.
But face it: he doesn't look like Ed Sheeran.
He looks like a supermodel and he has a very passable voice and makes cute, ridiculous songs that nobody will remember and he doesn't care because he's banking thousands and thousands of dollars every single day, 365 days a year. And good for him. I wish him nothing but success.
But Jesse is right about pretty much everything he says about "RICK G" in this video.
And I would ad—if you don't LOOK like this guy…then you better actually have some real, serious, undeniable musical talent.
One of these people.
You're talking about has 500,000 plus views on almost every single video. your lucky to break 10,000 views per video. Obviously your method doesn't fucking work compared to his. I listened to you almost every day For close to a month now, and now I know you're a f**** joke. Thanks for wasting my time. Because you'd rather cut down people doing better than you.Then to work off of it or Heaven forbid, learn something extra for yourself. It's only been eleven days and he's 2,000 views ahead of you.
One problem with your strategy: The people who blow up using your method have a label behind them.
Who is Jessie Cannon? Is this one of Nick Cannons kids?
I just want to say that the growth that Jesses channel has made in the years I have followed him, looks to be to be good solid growth. there's a sense of community around him. I may be missing the point here, but i tend to agree that no one wants endless heaps of, Meh. its like ads on TT , get that S@#$ out of my face! I also think there's a lot of sensitive twat waffles who need to get thicker skin. Jesse is Massivly successful in making the Durst bag deduction- this isn't for you dawg. Shots fred i mean fired : Call the whambulance! Go smoke some heroic Mexican weed and get it sorted chief, don't take shit too seriously. My uncle was a LA studio duder, who became a door to door salesman. the one thing I learned from him is that you don't want to beat up the territory. slow your roll and open up your mind to the Doors of perception , take it easy baby. you reap what you sow.
Y bro always congested?
I watched the interview you're referencing without knowing who he was and when i heard him say he has 100's of songs just sitting there waiting and how he releases a song a week my first thought was…
This can't be high caliber, well crafted songs, and sure enough,
Simplistic, generic pop with lyrics that have no depth, writing songs no one will remember a year from now…
Great, well crafted songs take time.
This video was much needed and something musicians needed to hear.
Respectfully, after working with signed and unsigned artists (and my own music) for well over 10 years. The number one thing holding people back from success…is themselves. Nic's method creates momentum. 99% pf artists simply don't release enough music – or they lack confidence and lack follow through. Make music, make content, make a connection to your audience. It's not about a certain number of releases per time frame, it's about momentum, activity and SOCIAL media.
The level of how spot on this video is is amazing.
If you're just writing bullshit music that have no complexity and/or are rapping over pre-made beats you can put out a song every week or 2.
But if you're crafting out complex songs that are quality, then a song every two weeks isn't viable.
Quality or quantity?
Pick one.
I don’t know if u had to do the video like this but hey.. I do get your point. I also get Nik D point. I think both can work.
The real important factor is writing good songs! U can try everything but if the song is 💩 nothing is happening.
Trying is better than doing nothing and being consistent because it can literally take years to make it.