Music marketing strategist Jesse Cannon interviews house music artist Jend, who shares his journey from a casual music creator to achieving 2 million monthly listeners. Jent explains his strategies for music promotion, highlighting the use of Facebook ads, artist playlists, and an independent approach to marketing. The discussion covers the importance of algorithmic and editorial playlists, effective advertising tactics, and insights into balancing music creation and promotion. Jend also introduces his ‘Independent Artist Blueprint,’ a comprehensive guide designed to help artists of all levels succeed in the music industry.
00:00 Introduction to Jend and Nico’s Success
01:20 Nico’s Musical Journey
03:24 Early Music Promotion Strategies
04:33 The Power of Playlists
05:43 Monetizing Playlists and Growing Your Audience
12:58 Budgeting for Ads and Effective Promotion
21:54 Ad Strategies for Music Promotion
22:10 Optimizing Ad Performance
23:57 Playlist Strategy and Spotify Algorithm
26:39 Social Media Strategy for Artists
27:23 Challenges and Realities of Social Media
33:41 Balancing Music Production and Promotion
36:27 Transitioning to Live Performances
40:27 Future Goals and Club Music Direction
41:32 Comprehensive Guide for Independent Artists
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https://indepenjend.com/products/the-independent-artist-blueprint
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Great interview, thank you for sharing @jendbeats
Would a playlist that has 10k followers that has 1+k songs and it is the same genre worth it? Or will I mess your algorithm?
what are your thoughts about the fact that playlists will get you less-engaged listeners which means less saves, less playlist adds, which means Spotify will see this lack of engagement as a sign that he song isn't very good or is resonating, which will mean less algorithmic play? Is there something I'm missing?
Great idea. On my way to Spotify now to create a playlist 😅
Thank you for this Video! Very informative !!
Man it's time to quit…this is all BS. I'm 51 this year. This is all BS
You don't hear storys like these. Shits fishy sometimes
Very interesting. We are a pretty well established artists of 25 years, but we've been struggling to keep growing and finding our social media strategies and Spotify strategies to be lacking and not getting the results we want. Recently we started using submithub and saw pretty good instant success, so we look forward to implementing some of your strategies as well. Purchased the blueprint, and hope it works for us!
great video guys
What’s the most effective minimum amount of money to invest into ads to actually get dissent results
Ooooooohhhhhhhhh. I just gained a TONNE of information from this video interview thank you Jesse….!
I maintain the "Australian Café Music" Spotify playlist it helps me and so many other Australian artists, but I'm not a fan of playlists with a bunch of random songs, for me it needs to flow and get real listeners
Jesse Cannon, thanks again man! – Daenielcharlesx
I have watched some other videos/podcasts with Jend and was really happy to see this pathway to success was possible. Probably going to buy this guide later today lol, as I was going to experiment with ads for the first time this Fall on a few singles . Thanks for the video!
The real vibe is that you can have fewer than 5k followers, but if DJs are playing your music, you'll get bookings worldwide in your niche! :))
Thanks for the nice interview, will check the book!
Thank you so much for this video!
Amazing content I use this exact strategy and its working..
I recognize Jend from Submithub – great to see behind the scenes – will check out the blueprint!
Would love to hear more about that Damon R bf847 tune. Banger
Super interesting stuff ✨ Would love to see more interviews like this!
I’m the reason he did this video I keep asking him to hook up the Edm Djs like myself so he got annoyed and finally did thanks bud
Cant wait to try this!
Everything about "becoming a successful" music creator seems to have nothing to do with making music. It doesn't help to complain about it, it is what it is. You just can't make great music and share it, you have to make great music and then do weird hacks or sensational stuff for it to be shared