Music Marketer Jesse Cannon reveals how musicians can use fan accounts, influence accounts, and other astroturfing tactics to promote their music.
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Videos You Should Probably Watch:
The Racket House Podcast Interview w/ Jesse https://youtu.be/GWnagzz3ltc?si=_2baPRYSeoEUeJIb
How To Run Ads On Influence Accounts – https://www.youtube.com/watch?v=TZ94T5CO7b8
How To Astroturf Your Music Masterclass https://www.youtube.com/watch?v=DuP0kXG75sg
Links:
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
📩 Music Marketing Trends Newsletter: The fastest growing newsletter in the music business https://musicmarketingtrends.com
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📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
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👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
00:00 Introduction: The Music Industry’s Dirty Secrets
00:22 Is the Music Industry Rigged?
01:30 Astroturfing and Fan Accounts Explained
03:00 The Role of Influence Accounts
03:29 The Impact of Fan Accounts
04:46 The Ethics and Reality of Astroturfing
09:43 Controlling the Narrative
16:24 Astroturfing Strategies for Small Artists
20:52 Conclusion and Further Resources
#musicmarketing #musicpromotion #advancedmusicmarketing
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Thank you for sharing a clip from our podcast episode! Glad the question was helpful in guiding artists 🙂 rock on legend!
It's all sounds like creating turd sandwitches for idiots, i'm scared that it works….
Brooo, In Mexico this is getting out of hand jajajaja
craziest thing abt the carti ones are most are run by actual fans, what a rabid lot
The New York accent was spot on 😅
Фейк ит антил ю мейк ит
Congrats on 100k Jesse! Great video.
This is the most revealing and best music marketing video in the entire history of YouTube. Thank You Jesse, for talking about subjects that no one else talks about openly.
MkGee is among the worst things i’ve heard in my life.
"This is 1000x effective. I have a huge network of fan page accounts and astroturf for our clients as well. Def works. If you aren't investing in astroturfing u are losing the game as Jesse Said. My A&R friend also says "tastemakers" are absolutely game changing. Aka Gaming streamers playing ur music on their huge streams.
I got like maybe 100 actual "fans" but somehow have 4.6k followers on Bluesky lol
I feel like you’ve revealed too much here, if you kill yourself, we know you didn’t 🫡
bro didn't even mention major labels buying 1000 iphones to stream their own spotify playlists and generate revenue.
Ayyyy twostarred
Interesting
this is insidious i love it
Twostarred my love
twostarred mentioned🔥🔥🔥🥀🥀
Always with the gems. I have a fan account that is ran by a fan and I’m super thankful for it because it’s like a time capsule that I somewhat don’t have control over.
I nearly choked on my drink @8:15
I don't think I've ever managed to get through one of your videos. Dude seriously I've tried. But I get the gist in the first 27 seconds. Good job 🤘
As someone who’s ran a fan account for a new artist before the fame who is super big now I can understand why a label would manufacture the impact
lmao this is one of your funniest vids dawg. Great information, very helpful
Oh Jesse, you crazy ( in Will Ferrell old school voice) lol. Spend time creating music, then mixing it, then creating content for it and now fake accounts to do more of the same for pennies. It's lucky I love music 🙁
First of all “I fucked my way to the center of Dante’s inferno” had me wrecked. Might be the loudest I’ve laughed out loud in recent memory.
Secondly, this is a HUGELY valuable video for artists.
I promise I’m not a sock puppet.
gangsters paradise 😳