The effect of quality on Search | Search Off the Record



In this episode of Search Off the Record, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how quality of the page and site plays a role in crawling and indexing, too, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record!

Resources: Episode transcript → https://goo.gle/sotr064-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

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35 thoughts on “The effect of quality on Search | Search Off the Record”

  1. This is a Great missed opportunity! I feel that by just having a static screen you're missing so much. Even having a few power points would help but really you should be showing examples of what you're talking about while your talking about it. I lost interest in the first 3 min.

  2. Unfortunately, the search results in Google no longer have high quality. Using an AI is much more pleasant, and the main reason is: Because website owners spam with content. It's all about having a lot of text on the website, not about the quality of the content. Throw in a few images, a few tables, some styling, and no spelling errors. Then, for Google, it's considered high quality. And then overwhelm the users with a high quantity. When you search for a topic that could be answered in 5 sentences, you get search results with 10,000 words! What is that? Should I read for 30 minutes for a topic that could be answered in 10 seconds? Seriously? Is that supposed to be "search quality"? No, I'll use ChatGPT and get my answer in 10 seconds, in a good and informative way. Not with 10,000 words where I have to use my browser's search function. It used to be the case that Google had a big flaw in its algorithm, and backlinks were created in bulk because it only cared about quantity, not quality. Now Google is making the same mistake with content/texts; it's all about quantity, not quality. The fact that the same information isn't stretched out has something to do with quality. Google is making this extreme mistake at a really bad time because AI is here now, which simply does it better and offers more user-friendliness. If AIs also start offering purchasing options, not just information, then Google is done. It will be the end of an era. And this is reckless. It's really sad that I have to write this because it seems like the employees responsible for search quality apparently don't understand the simplest things. They would have figured out on their own that search results with content spam and 10,000 words are not "quality" but a punishment for every user. There are several such "easily" recognizable mistakes by Google, I'll mention another one. When I perform a search with the keyword "buy," I want to buy something. Is that understandable? Why is it that for many keywords, the results are not products or shops, but also blogs/subpages with 10,000 words and affiliate links? When a user says they want to buy something, they want to buy something, not read 10,000 words. I don't understand what's going on with Google's search quality. It's getting worse and worse. You must notice it in user numbers, that queries are decreasing. Maybe because of such simple reasons?

  3. 🎯 Key Takeaways for quick navigation:

    11:27 🕵️‍♂️ Google puede aprender patrones de URL que no son útiles para indexar o rastrear.
    11:54 📜 Si el contenido es incomprensible, es improbable que Google lo indexe.
    12:36 🚫 Páginas no útiles pueden ser rastreadas pero no indexadas.
    13:27 📉 Contenido de baja calidad puede llevar a un rastreo menos frecuente por Google.
    13:57 🌐 Mejorar la calidad del sitio es posible y puede influir en cómo Google lo rastrea.
    15:16 📊 SEOs pueden usar analíticas para identificar y eliminar contenido de baja calidad.
    16:12 🖥️ Sitios web establecidos aún pueden ser buscados y enlazados independientemente de la calidad del contenido antiguo.
    18:02 📑 No preocuparse demasiado por el contenido duplicado.
    18:26 🔗 Los enlaces de afiliados no son un problema si el contenido es útil y único.
    19:38 🌐 Preferible revisar las traducciones automáticas para asegurar calidad y precisión.

    Made with HARPA AI

  4. You should be ashamed to post videos like this, especially after this new 'Helpful' update. Hopefully, we will see new search engines in the future. What a joke has Google become. Smarter, yeah right 😂

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