The easiest way to make a WordPress blog SEO-friendly. Believe it or not, WordPress is pretty SEO-friendly out of the box. If you want to make it more SEO-friendly, you just have to use plugins like Yoast SEO or All In One. But you already know that. Here’s what no one tells you. The main reason most blogs aren’t SEO-friendly are for two reasons, and you can’t solve these issues through plugins.
RESOURCES & LINKS:
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Yoast SEO: https://yoast.com/wordpress/plugins/seo/
Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision
Ubersuggest: https://neilpatel.com/ubersuggest/
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The first reason is you have too much content on the same topic. See, when you blog, over time, you’ll have writer’s block, or you have forgotten what you’ve written on before. That can cause you to write on the same topic over and over again accidentally.
For example, I may have written a post in the past called The Beginners Guide to SEO. And then, a year later, write a post on How to Get Started with SEO. And then, six months later, I may write a post called Seven SEO Tips for Beginners. Although each of those posts are different, a lot of times, Google will see them as roughly the same thing, because they’re all about SEO for beginners. And that can cause confusion with search engines. And Google won’t know which term or which post to more so rank for terms like SEO for beginners.
So, what you’ll want to do is combine the post that are all around similar keywords and put them into one amazing post. This will increase your overall rankings and confuse search engines less. And the key with this is when you have that issue, go to Google Analytics, see which of the pages is the most popular and combine the other pages into the most popular one. And then do 301 redirects, and make sure you adjust the internal links that have gone to the old post and update them to go to the new post.
The second reason your WordPress blog isn’t as search-engine-friendly is because your content is old and outdated. Did you know that Wikipedia is the seventh most popular site in the world, according to Similarweb? Do you know how they pull that off? Well, their content is continually updated. People keep updating Wikipedia on a daily basis.
Heck, some of their most popular pages are even also updated on a daily basis. And some content pieces, especially when there’s new news, get updated multiple times within the hour. It’s super effective. With most blogs, people write content, they never update them. We find this out with our agency, NP Digital. When we talk to clients, 98% of our clients that work with us, before they even started, never update their old content.
Now, of course, once they start working with us, we change that, and we start updating their old content. You want to do this at least once a year, ideally more than that. And this is an easy way to start generating more traffic.
And you’re probably wondering, “Neil, what old posts do I update? Do I need to update them by a lot, a little?” Well, the easiest way to figure out what posts need updating first is to look at Google Search Console, and you can see what pages have dropped in traffic over time. Those are the ones that need updating first.
Now, when you update them, you want to look at what are the other competing webpages and blogs that rank above me for the terms that I lost ranking score. Google them, look at their pages, and see how you can make yours better.
Now, the two above reasons, aren’t hard to fix, they just take time. But the time aspect is why most blogs aren’t SEO-friendly. They prefer a quick plugin to fix their problems. But not all plugins can fix everything, sometimes you just need a little bit of human capital.
So put in the time and effort, and your blog will be more SEO-friendly. Or if you want my team to just do this for you, go check out npdigital.com, where we can handle all your SEO needs for you. If you enjoy this video, like it, share it, subscribe to the channel. If you have any questions, leave a comment below, I’m here to help.
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I really wanted your company's help but no one returned, I think you should say that this is for much bigger businesses. I will keep watching your informative content. Thank you
That tips as always Niel!
Right now I'm creating blog round-ups. But I'll start combining some articles soon. That's a great idea! Thank you
Amazing Information About Updating The Content Sir.
I'm updating my old blogs and pages. Thanks the tips Neil!
Nice video!
Neil, can you please clarify? Are you saying that we should go back to our old blogs and add new content to them? For example, I have blogs on healthcare studies that were done in 2019, but new studies have been completed since then. Should I go back and update the blog with new texts and links to address these new studies? The reason I am confused is that Google reads the timestamp of those articles and expects to see the information at that time period.
I agree with the human captial for WordPress, I fixed some code manually for page speed without a plugin. Updating old blog posts is something that I diligently follow especially for the blog posts that rank well. Thank you for posting
I recently started to learn about marketing…..I want to master this marketing skills can you suggest me how can I start learning and implementing the things???
I have started learning YouTube SEO currently
Never thought about updating content in old blog posts and even congregating them! I thought the more posts with key words the better 😅
I want to advertise my business service
Hello
But Neil how come blogger like ahreft
They blog post ranks (top on google ) Are still on the top 10 on the first Result on Google search ? With the same topic like – seo tools , SOPs seo, WordPress seo ect . Each one is different blog post
Sometime this kindly stuff are confusing 🤔
Hi Neil, thanks for tips. What about pages/articles that are not ranking at all?
I monitor all of my keywords on Ubersuggest but certain complete articles above the average of the top 10 results (well written and deep analysis, more than 3 months passed from the writing) are not ranking at all.
What's your point of view on those?
Great video 👍
This is interesting advice. We have enough content, we could move to start consolidating and redirecting.
is it necessary to update old contents that are not ranking at all?? because on my old blog, i didnt do keyword research so ive got lots of article that low volume.. isnt it wasting time on updating content's that'll never rank
How come I don't have the Search Results item in my menu on the left??
Very valuable information as usual sir.. please make full video about technical SEO crawling, indexing and rendering issues solving. Thanks in advance sir.
The only thing I think left for me is to follow you on Twitter.
Thanks so much Neil. Have been consuming most of your videos lately. As am refining my SEO skills and upgrading my services as a freelancer on Upwork.
not just black and white but you have to know all the coloured hats in seo
I'm definitely going to focus on updating all my old blogs. This is fantastic insight. Thanks Neil!
As usual Always informative
What’s wrong with your ears??…
Andrew Tate is that you?!
Where are you from bro please tell me ❣️
I can do it.
But what about the changing algorithms of Google search engine??